PULSES IN SOUTH AFRICA An overview of awareness and education - PowerPoint PPT Presentation

PULSES IN SOUTH AFRICA An overview of awareness and education PULSES

COMMITTEES • 32 countries • South Africa – 11 partners and growing • Focus on consumer awareness, government relations,food security and media relations PULSES

PULS ES PULSE FEAST • 141events in 36 countries • #PulseFeast trending globally on Twitter • #LovePulses • #PulseRecipes • #IYP2016 • @LovePulses • 27 May 2016, AGT pulse feast at HQ

Global Pulse Brand Consumer Campain

Funding Partners § GLENCO S A S u i l W A N ILTA .\CIU( LL TUK, \ L [ '1 1.0 DLClS Pulse Canada ILA P r G raininc rowers C"anadu m ( 'Of!' ( e ACOS PULSES AWAM CROUPOFCOMPANIES EMCO lnwrnational DMCC

Nutrition and Health Based P r omotions H e a l t h Sustainability

THE GOAL • Increase awareness • Increaseconsumption • Increaseproduction • Increase business pulse industry to create demand domestically and internationally

THEOPPORTUNITY Align pulseattributes... with consumer wants and needs.

• Increase awareness • Increase consumption of pulses

Estimated South African media value of over R10 million

Ages 8-60 LSM – 1 – 10 Millennial T arget 18 - 34

THEMATIC AREAS Creating Food Security, Nutrition Awareness & Innovation Market Access & Stability Productivity & Environmental Sustainability IYP 2016 PULSES Initiatives

C O N S U M E R WANTS AND NEEDS - PULSE ATTRIBUTES Health

C O N S U M E R WANTS AND NEEDS - PULSE ATTRIBUTES I Nutrition Protein(g) Fi bre (g) Fat (g) % Cup Cooked Rice 2 0.3 0.2 Corn 2.5 1.8 1.1 Wheat 3. 5 4.3 0 . 5 Berries Quinoa 4 2.6 1.8 LENTILS 9 8 0.4

C O N S U M E R W ANTS AND NEEDS-PULSEA TTRIBUTES 7000 litres per 0.5kg 2800 litres per PULSES 0.5kg 1700 litres per 0.5kg 1400 litres per 0.5kg 800 litres per 0.5kg 160 litres per 0.5kg

Pulse Brand Categories of Use . - • J • • • . \ ....... -'-. •• 7.... • • • . I ·l , ··.,, ... I:.,. ..1.. • • I _. ' ---- .._.. L 1 1 ' 'i:::,_' - - "- ' , j , ' rt.ADC .. f M PULSES PULS ES

PULSES Building Brand Value & Support Pulses.org • Recipes, Materials, L esson plans etc. , . . . .

Resources ....:.., .. THEIPUlSE I RAHDUSER GUIO£ PULSES • • •

Lesson Plans

Lesson Plans

Banner Ads

Banner Ads

Print Ads

South African Signature Dish - Potjie

South African Signature Dish - Potjie

Local Partners PULSES

Create a Movement Pulse Pledge • 333,219 page views, 86,480 users (56% CDA,41% u.s.) • 8,491Pledges (87% CDA,11 % U.S.)

Curriculum suggestions in Education dmiller@agtfoods.com

The importance of Pulses • Strengthen the youth perspective • Catch them when they are young • Nurture a sense of belonging • Teach about the environment • Teach about sustainability • Convince the government • Educate our leaders • Multi-cultural

Lesson plan examples

For more information,visit W WW. IYP2016.0R G dmiller@agtfoods.com

THANK YOU W WW. IYP2016.0R G dmiller@agtfoods.com