Publicis Media 1 A bit about me What I do What I am going to talk - PowerPoint PPT Presentation

Publicis Media 1

A bit about me… What I do… What I am going to talk about… 2

Three years ago, Publicis Groupe had a traditional holding company structure 3

In 2016, we transformed into a connecting company through the Power of One Starcom Publicis Worldwide Zenith MSL Mediavest | Spark Leo Burnett Optimedia | Blue 449 Saatchi & Saatchi BBH Prodigious CLIENT SapientNitro PTS Sapient Consulting DigitasHealth DigitasLBi Publicis Health Razorfish 4

CLIENT Connecting with four streamlined & modular solution hubs with the client at the core CLIENT 5

The world’s largest marketers trust us with their business & brands 1,600+ ACCOUNTS 6

Publicis Groupe Transformation HOLDING CONNECTING PLATFORM COMPANY COMPANY COMPANY 7

TO BE OUR CLIENT’S INDISPENSABLE PARTNER IN THEIR OWN TRANSFORMATION 8

Publicis Media is grounded in 3 core principles TRUS T TAL ENT TRANSFORM AT ION Harnessing media to drive Transparent media Digital, data, content & business ecosystem tech 9

Scale & expertise where you need it 230 EMEA 127 offices in 79 countries Headcount: 8,986 Offices AMERICAS ASIA PACIFIC 60 offices in 18 countries 115 43 offices in 18 countries Headcount: 9,439 Headcount: 5,075 Countries 23,500 Staff 10

GLOBAL MEDIA NETWORKS A brand led organization, supported by global practices GLOBAL PRACTICES Commerce Data PMX Strategic People First Sciences Studio Content 11

EACH BRAND HAS ITS OWN UNIQUE CULTURE THE HE OPEN N WE ARE THE HE BUIL ILT T FOR THE WE BRIN RING G THE HE HU HUMAN N WE ARE THE HE SOURCE E CONNECTED ECTED RELENTL TLES ESS HEAT TO EXPERIE RIENCE CE ROI AGENCY CY MEDIA A MARKETI ETING G PURSUI SUIT T OF BRANDS ANDS COMPANY AGENCY CY AGENCY CY RESUL ULTS TS 12

WITH INTERCONNECTED TEAMS THROUGHOUT THE AGENCY… PU B LIC IS TEAM SAMSUNG 13

WHERE IT STARTS TO GET COMPLEX… 14

THE MEDIA AGENCY PROFILE OF THE PAST IS LONG GONE To this…… From this…… Data a Scien enti tists sts Econome nometricia tricians ns MEDIA PLANNERS Data a Analysts ysts MEDIA BUYERS Engine neer ers ACCOUNT AI and MANAGEMENT Machine hine Learning ng Creati tive Direct ctor ors E-Comm Commer erce ce Mobile e strat ategists egists 15

THE CHALLENGE HOW TO HIRE FOR DIFFERENT AGENCY CULTURES INTO VERY DIVERSE TEAMS 16

OUR FOCUS NEEDS TO ADAPT FROM COMPANY CULTURE TO HIGH PERFORMING CULTURE 17

HOW WE ARE TRANSFORMING LAB1 & THE NEXT GENERATION BOARD 18

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PREDICTIVE MODELS ASSESSMENT FOR HIRE 20

MEASUREMENT A HAPPINESS HEALTHCHECK

THANK YOU 22