PUBLIC OPINION AND ELECTRIC VEHICLES MARCH 2019 METHODOLOGY - PowerPoint PPT Presentation

PUBLIC OPINION AND ELECTRIC VEHICLES MARCH 2019

METHODOLOGY SURVEY CONDUCTED ONLINE WITH 1,200 ADULTS AGED 18+, MARCH 2019. THE MARGIN OF ERROR FOR A COMPARABLE PROBABILITY- BASED RANDOM SAMPLE IS +/- 2.83%, 19 TIMES OUT OF 20. DATA WERE WEIGHTED ACCORDING TO CENSUS TO ENSURE SAMPLE MATCHED CANADA'S POPULATION ACCORDING TO AGE, GENDER, EDUCATION, REGION.

DO YOU WANT ELECTRIC VEHICLES TO BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD? IF IT WERE UP TO YOU, WOULD ELECTRIC CARS BECOME THE 36% MAJORITY OF VEHICLES THAT CONSUMERS DRIVE AT SOME 64% POINT IN THE FUTURE, OR WOULD YOU PREFER TO SEE GASOLINE/ DIESEL POWERED CARS REMAIN THE MAJORITY OF CARS? PREFER GAS VEHICLES REMAIN MAJORITY PREFER ELECTRIC VEHICLES BECOME MAJORITY

DO YOU WANT ELECTRIC VEHICLES TO BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD? 36% 64% NATIONAL 26% 74% BC 49% 51% AB 40% 60% SK/MB 38% 62% ON 29% 71% QC 39% 61% ATL 46% 54% SILENT 39% 61% BOOMERS 39% 61% GEN X 29% 71% MILLENNIALS 54% 46% CONSERVATIVE 30% 70% LIBERAL 24% 76% NDP 21% 79% GREEN 44% 56% PPC PREFER GAS REMAIN MAJORITY PREFER ELECTRIC VEHICLES BECOME MAJORITY IF IT WERE UP TO YOU, WOULD ELECTRIC CARS BECOME THE MAJORITY OF VEHICLES THAT CONSUMERS DRIVE AT SOME POINT IN THE FUTURE, OR WOULD YOU PREFER TO SEE GASOLINE/DIESEL POWERED CARS REMAIN THE MAJORITY OF CARS?

WILL E-VEHICLES BECOME THE NORM? 9% 27% 37% 22% 6% CERTAIN VERY LIKELY LIKELY UNLIKELY VERY UNLIKELY DO YOU THINK IT IS CERTAIN, VERY LIKELY, LIKELY, UNLIKELY OR VERY UNLIKELY THAT ELECTRIC VEHICLES WILL BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD AROUND THE WORLD?

WILL E-VEHICLES BECOME THE NORM? 9% 27% 37% 22% 6% NATIONAL 8% 27% 37% 21% 7% BC 4% 22% 32% 33% 9% AB 13% 23% 32% 21% 11% SK/MB 9% 26% 39% 21% 5% ON 10% 32% 39% 17% 3% QC 7% 27% 34% 29% 4% ATL 3% 12% 45% 31% 9% SILENT 6% 26% 34% 27% 7% BOOMERS 10% 24% 37% 25% 5% GEN X 11% 33% 38% 14% 4% MILLENNIALS 6% 21% 35% 32% 6% CONSERVATIVE 10% 32% 38% 16% 3% LIBERAL 6% 32% 40% 16% 6% NDP 15% 35% 28% 16% 6% GREEN 6% 11% 57% 14% 12% PPC CERTAIN VERY LIKELY LIKELY UNLIKELY VERY UNLIKELY DO YOU THINK IT IS CERTAIN, VERY LIKELY, LIKELY, UNLIKELY OR VERY UNLIKELY THAT ELECTRIC VEHICLES WILL BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD AROUND THE WORLD?

HOW MANY YEARS WILL IT TAKE FOR E-VEHICLES TO BECOME THE MAJORITY? 56% 29% 15% 10 OR LESS 11-15 YEARS MORE THAN 15 IN ABOUT HOW MANY YEARS DO YOU THINK THIS WILL HAPPEN?

HOW MANY YEARS WILL IT TAKE FOR E-VEHICLES TO BECOME THE MAJORITY? 56% 15% 29% NATIONAL 53% 12% 35% BC 46% 19% 35% AB 59% 14% 27% SK/MB 57% 15% 28% ON 59% 15% 26% QC 59% 17% 24% ATL 53% 14% 33% SILENT 51% 18% 31% BOOMERS 58% 13% 29% GEN X 58% 15% 27% MILLENNIALS 51% 17% 32% CONSERVATIVE 57% 17% 26% LIBERAL 53% 15% 32% NDP 60% 10% 30% GREEN 50% 3% 47% PPC 10 OR LESS 11-15 YEARS MORE THAN 15 IN ABOUT HOW MANY YEARS DO YOU THINK THIS WILL HAPPEN?

WHEN IS THE IDEAL TIME FOR E-CARS TO BECOME THE MAJORITY? 31% 26% 21% 18% LESS THAN FIVE 5 YEARS 10 YEARS MORE THAN 10 AGAIN, IF IT WERE UP TO YOU, HOW MANY YEARS FROM NOW WOULD BE THE RIGHT TIME FOR ELECTRIC VEHICLES TO BECOME THE MAJORITY OF CONSUMER VEHICLES SOLD?

IF BUYING A CAR WHAT WOULD YOU DO? 10% 14% 30% 17% 15% 13% CERTAIN TO BUY E VERY LIKELY E INCLINED E BUT WOULD COMPARE INCLINED GAS WOULD COMPARE VERY LIKELY GAS CERTAIN TO BUY GAS IF YOU WERE BUYING A NEW CAR, HOW WOULD YOU DESCRIBE YOUR ATTITUDE TOWARDS AN ELECTRIC VEHICLE?

HOW DO ELECTRIC AND GAS VEHICLES COMPARE 53% 28% 15% AIR POLLUTION/QUALITY 2% 2% 46% 29% 20% IMPACT ON CLIMATE 3% 3% 36% 30% 22% COST TO FUEL UP 8% 5% 15% 21% 36% COST TO MAINTAIN 19% 10% 9% 15% 40% RELIABILITY 23% 13% 11% 13% 50% DRIVING ENJOYMENT 14% 12% E MUCH BETTER E QUITE A BIT BETTER SAME GAS QUITE A BIT BETTER GAS MUCH BETTER COMPARING ELECTRIC VEHICLES TO GAS VEHICLES HOW DO YOU FEEL THEY COMPARE ON EACH OF THE FOLLOWING CRITERIA?

FACTORS THAT COULD HELP YOU DECIDE TO BUY ELECTRIC KNOWING THERE ARE ENOUGH 45% 30% 25% CHARGING STATIONS KNOWING THE TIME TO RECHARGE 38% 37% 25% WAS QUICK BATTERY IMPROVEMENTS WERE 38% 36% 26% INCREASING RANGE FOR ELECTRIC 36% 37% 27% KNOWING MAINTENANCE COSTS ARE MUCH LOWER FOR ELECTRIC KNOWING IT COSTS 4-5 TIMES AS 34% 40% 26% MUCH TO FUEL A GAS VEHICLE 32% 38% 30% TAX INCENTIVES TO EQUALIZE PRICE WITH GAS CARS REALLY IMPORTANT IMPORTANT NOT IMPORTANT HOW MUCH WOULD EACH OF THE FOLLOWING CONTRIBUTE TO YOU DECIDING TO GET AN ELECTRIC VEHICLE AT SOME POINT IN THE FUTURE?

REACTIONS TO GOVERNMENT POLICY INITIATIVES OFFERING REBATES OR PURCHASE INCENTIVES TO 34% 27% 28% 6% 5% ENCOURAGE PURCHASES OF ELECTRIC VEHICLES? INVESTING MONEY IN 31% 29% 28% 7% 5% ELECTRIC CAR RECHARGING INFRASTRUCTURE? STRONGLY SUPPORT CAN ACCEPT OPPOSE STRONGLY DO YOU STRONGLY SUPPORT, SUPPORT, CAN ACCEPT, OPPOSE OR STRONGLY OPPOSE GOVERNMENTS …?

OFFERING REBATES OR PURCHASE INCENTIVES TO ENCOURAGE PURCHASES OF ELECTRIC VEHICLES 34% 27% 28% 6% 5% NATIONAL 38% 26% 26% 5% 5% BC 25% 25% 32% 9% 8% AB 28% 29% 30% 8% 4% SK/MB 30% 28% 29% 6% 7% ON 42% 27% 23% 6% 2% QC 39% 26% 27% 5% 4% ATL 26% 25% 34% 9% 5% SILENT 33% 27% 25% 6% 8% BOOMERS 36% 26% 27% 6% 4% GEN X 33% 28% 29% 6% 4% MILLENNIALS 22% 25% 31% 12% 10% CONSERVATIVE 37% 32% 26% 4% 1% LIBERAL 48% 24% 24% 1% 2% NDP 51% 21% 21% 5% 2% GREEN 28% 23% 21% 5% 22% PPC STRONGLY SUPPORT CAN ACCEPT OPPOSE STRONGLY DO YOU STRONGLY SUPPORT, SUPPORT, CAN ACCEPT, OPPOSE OR STRONGLY OPPOSE GOVERNMENTS …?

INVESTING MONEY IN ELECTRIC CAR INFRASTRUCTURE 31% 29% 28% 7% 5% NATIONAL 36% 28% 27% 6% 2% BC 20% 32% 25% 12% 11% AB 23% 29% 35% 6% 7% SK/MB 29% 29% 31% 6% 5% ON 41% 29% 24% 5% 2% QC 32% 28% 28% 9% 3% ATL 21% 30% 29% 8% 12% SILENT 31% 28% 27% 8% 7% BOOMERS 35% 28% 28% 6% 4% GEN X 30% 31% 30% 6% 3% MILLENNIALS 21% 25% 34% 11% 9% CONSERVATIVE 34% 34% 25% 5% 1% LIBERAL 44% 28% 24% 2% 2% NDP 43% 31% 18% 4% 4% GREEN 15% 31% 35% 2% 16% PPC STRONGLY SUPPORT CAN ACCEPT OPPOSE STRONGLY DO YOU STRONGLY SUPPORT, SUPPORT, CAN ACCEPT, OPPOSE OR STRONGLY OPPOSE GOVERNMENTS …?