Protecting & Managing Your Protecting & Managing Your Professional Identity & Digital Professional Identity & Digital Reputation Barbara C. Phillips, MN, GNP, FNP-BC, FAANP Jefferson City, MO ! #NoNPLeftBehind !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Disclosures >(#?@" >(#5-*13--=0%A '+*1*6*$1#5-*13--B1-2*2523=60< !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Objectives > '+$*<"?"<$*12$*1"905%"4*@*2$+"*4312*29A > B143%-2$14"2)3",02312*$+"*<,$62",%083--*01$+" %3,52$2*01""6$1")$C3"01"905%",3%-01$+"$14" ,%083--*01$+"+*83= > '%3$23"$"-9-23<"20"<01*20%"013-"0:1"01+*13" ,%083--*01$+"%3,52$2*01= > /*-65--",0--*&+3"%3-,01-3-"20"+3--"2)$1"*43$+" ,$2*312"%3C*3:-"$14"60<,+$*12-"01+*13= !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$ !"% 2(3(01 &'#()*+* ./0($/,(01 &,-#$- !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
PROFESSIONAL PROFESSIONAL REPUTATION !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$"%&'() -%')'() *"+'", !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%& .+(#()/"#,$/,) 01(',/2 *+,&- !'()" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Examples > ?@")3$%"2)39"$%3"$" > ?@")3$%4"2)39"401I2B=C A004B=C D J*-231 D E3$6)3% D J*K3"2$K*1A"6$%3"08"0+4" ,30,+3 D (%0F*43% D E%3$2"2)3*%"65-20<3%-" D G02)3% :3++ D /$163% D ($--"$19013 D H*2)"6)*+4%31 D '$%3"$&052"02)3%- D H*2)"$1*<$+- !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Who Cares? !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
9.4+#//&4$57( @884.%<$&%&#/ ,$&-#./&%' A&$5$1&57 =.4>%* :.#"#$%&57&$2 0&1#$/&$2(345." 345."/ ?7#1%&4$/(4.( 9.51%&1#(=.4>%* 4%*#.(14$%#/%/ 9#./4$57 !"#$%&%'()*#+% :5.##.(95%* 6578.51%&1# :4$/#;<#$1#/ !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&&'#()*. 7-'"5.!)",8. +"3)('6),'#(& !)8%"& 1'2%(&'(3. /#&9',)*.:. 4#)"5& ;<9*#8%"& ;5=2),'#()*. !"#$%&&'#()*& +,-%"./0!& >(&,',=,'#(& !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&#' (")$*$%' 9.&'8)%3' !# +,-./"/01234' 5"#/6,.7123.84' !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%=" !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Others > ?$+,%$62*63"@1-5%$163 > (5&+*-)3%- > G$<*+9 > A220%139- > G%*314- B (%0-36520%- > '%34*20%- > ()$%<$6352*6$+" '0<,$1*3- > ')*+4%31H-"I6)00+ > C3D5+$20%9"AD316*3- > ?34*$JC3,0%23%- > (0+*2*6*$1-"E"(0+*69" > K2)3%"@123%3-234" ($%2*3- ?$F3%- !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
The Problem !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
Common Mistakes > ?@10%3"05%"4*@*2$+"*4312*8*6$2*01"$14" %3,52$2*01= > A)*1B*1@"905"6$1"6012%0+"2)3"8334&$6B"08" %$2*1@"-*23- > C33+*1@"2)$2"905"401D2")$E3"2*<3= > F02"@322*1@"*1E0+E34":*2)"-06*$+"<34*$= !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
People are sharing their People are sharing their People are sharing their People are sharing their People are sharing their knowledge and knowledge and knowledge and experience knowledge and knowledge and experience experience experience of experience experience you, your office, your practice… !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
>0"6012%0+"08"2)3"*180%<$2*01= ?8231"102"@3%*8*34= A0<32*<3-"*2B-"C5-2",+$*1":%01D= !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
People Want People Want Social Proof !"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
!"#$%&$%$"'"()*++*,-"."/0"102"%3,%045637"6*23"0%"5-3"80%"$19",5%,0-3-":*2)052"3;,+*6*2",3%<*--*01"8%0<"2)3"$52)0%="
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