Projecting the Olympic Games: The Virtual Medal Table Gracenote Confidential Gracenote Confidential 1
Gracenote C o m p a ny O v e r v i e w World’s leading entertainment and sports data company We power the world’s top media publishers, CE manufacturers, automakers, broadcasters, sports federations and pay TV operators Gracenote Confidential 2
Gracenote is trusted by the largest entertainment brands on the planet, powering billion dollar platforms and services automotive sports video music Gracenote Confidential 3
Gracenote - A Growing Global Business Copenhagen Amsterdam Halifax Munich Nieuwegein Chicago Emeryville Harbin Queensbury San Francisco Seoul Tokyo Los Angeles Amman Deerfield Dubai Taipei Beach Mumbai Chennai Jakarta Sao Paulo Sydney 20+ Buenos Offices Aires 1,500+ Employees Gracenote Confidential Gracenote Confidential 4
G R A C E N O T E S P O R T S C O V E R A G E North American International The Olympic Global Sports Additional coverage of Leagues Football Sports more than 100 of the The world’s top football Full coverage of the Covering more than 50 world’s other popular leagues, players and North American leagues, Summer and Winter sports, including Tennis, including the NFL, MLB, teams, from the EPL and Olympic Games, including Golf, Rugby and Cricket. Bundesliga to Serie A and NHL and NBA, as well as all World Championships Coverage also includes NCAA and minor leagues. LFP. 400+ international and World Cups of 40+ Asian, Pan Am and competitions. Olympic Sports. Commonwealth Games. Gracenote Confidential
Sports Services – Media, Events and Analytics Media Services Event Services Analytic Services Match Prep Kits Event Guides High Performance Analysis Facts & Figures Services Games News Services Monitoring results Sportsdesk Online Media INFO system Benchmarking & Comparisons Sports Q&A Services Live Broadcast Services Talent identification & Trajectories Forecasting & Predictive Analysis Press Operations Support Gracenote Confidential 6
Prediction Gracenote Confidential Gracenote Confidential 7
Projecting Olympic Medals ○ Economic Factors ○ Expertise ○ Results data Gracenote Confidential Gracenote Confidential 8
Economic Factors ○ Needs to include previous Olympic performance ○ Static ○ No information on who wins medals Gracenote Confidential Gracenote Confidential 9
Expertise ○ Available only just before the Olympic Games ○ Static ○ Potentially subject to recency bias Gracenote Confidential Gracenote Confidential 10
Results ○ More information ○ Dynamic ○ Allocates medals Gracenote Confidential Gracenote Confidential 11
Predicting Olympic medals using data ○ Relative Medal Table ○ Virtual Medal Table ○ Ranking methodology Gracenote Confidential Gracenote Confidential 12
Virtual Medal Table 1.0 ○ Developed in 2010 ○ Published by media ○ Uses weighted results data Gracenote Confidential Gracenote Confidential 13
Virtual Medal Table 1.0 ○ All significant events ○ Four year time period ○ Result ○ Competition importance ○ Time Gracenote Confidential Gracenote Confidential 14
Virtual Medal Table 1.0 – how did it perform? ○ 54% of medals correct ○ 22% of gold medals correct ○ 78% of medallists in top-8 ○ 15 of top-20 NOCs within 4 medals Gracenote Confidential Gracenote Confidential 15
Virtual Medal Table 1.0 – how did it perform? ○ 89% of all NOCs within 4 medals ○ Predicted ranking highly correlated ○ More accurate than econ models ○ Comparable with Sports Illustrated Gracenote Confidential Gracenote Confidential 16
Virtual Medal Table improvements ○ Adding home advantage ○ Taking account of margins ○ Personal bests Gracenote Confidential Gracenote Confidential 17
Virtual Medal Table 2016 Gracenote Confidential Gracenote Confidential 18
Virtual Medal Table 2016 - Insights ○ Best Games for the Netherlands & New Zealand ○ 25 medals for Korea for 8 th successive Olympics ○ Asia to continue its rise ○ Four gold medals for Simone Biles ○ Most GBR medals in swimming since 1908 Gracenote Confidential Gracenote Confidential 19
Application ○ Media ○ Sports organisations ○ Anti-doping Gracenote Confidential Gracenote Confidential 20
Room for further improvement ○ Generic model ○ Subjective weightings ○ Probabilities not possible Gracenote Confidential Gracenote Confidential 21
What’s next? ○ Rio 2016 ○ Ranking methodologies Gracenote Confidential Gracenote Confidential 22
Thanks for listening Gracenote Confidential Gracenote Confidential 23
Recommend
More recommend