RICHMOND PUBLIC SCHOOLS GRTC/RPS Partnership Update for Richmond City School Board Presented by: Darin Simmons, Jr., Chief Operating Officer Venue: Richmond City School Board Meeting Date: October 15, 2018 Richmond Public Schools | 301 North 9 th Street | Richmond, VA | www.rvaschools.net
RPS/GRTC Partnership: Updated for Richmond City School Board Program Benefits • Provides an additional option for students to travel to/ from school (though this is limited given number/ location of GRTC stops/routes). • Provides access to libraries, museums, and other educational/recreational venues around the city. • Provides access to after-school and summer jobs and internships. • Supports workforce development by familiarizing students with public transportation. • Bus pass doubles as an RPS student ID card, including student picture and date of birth. Richmond Public Schools | October 15, 2018 2
RPS/GRTC Partnership: Updated for Richmond City School Board Timeline of Events Parent Consent For Par ent Consent Forms ms Distributed to Schools Distributed to Schools (8/29 & 8/30) (8/29 & 8/30) GR GRTC Bus Pass TC Bus Pass Activation (10/1) Activation (10/1) 4 RPS & GRTC 4 RPS & GR TC Student Focus Student Focus Implementation Implementation Groups Gr oups Meetings Meetings Apr Apr May. May . Jun Jun Aug Aug Nov Nov Dec Dec Jan Jan Jul Jul Sept Sept Oct Oct . . . . . . . . . . . . . . . . . . 2 RPS, City & GR 2 RPS, City & GRTC TC Planning Meetings Planning Meetings RPS RPS Training for GR raining for GRTC TC Promotional Pr omotional Bus Operators Bus Operators Blitz Blitz (8/16) (8/16) Feedback Feedback fr from Principals om Principals GRTC Participation in 30+ School Events, GR TC Participation in 30+ School Events, Info Sessions, & Photo ID Events Info Sessions, & Photo ID Events Richmond Public Schools | October 15, 2018 3
RPS/GRTC Partnership: Updated for Richmond City School Board RPS & GRTC Promotional Blitz Activities Thus Far • Division-wide promotions • Featured banner on RPS website home page • Blasts on RPS social media • School-based promotions • Weekly Parent Link messages • Featured banner on school website home pages • Advertisement through school-based social media • Other • Dedicated page on GRTC website • City/Mayor social media promotion Richmond Public Schools | October 15, 2018 4
RPS/GRTC Partnership: Updated for Richmond City School Board Sign-ups as of 10-12-18 as % of School Enrollment 94% 56% 51% 49% 32% 30% 29% 21% 2% 12% 0% Richmond Public Schools | October 15, 2018 5
RPS/GRTC Partnership: Updated for Richmond City School Board GRTC/RPS High School Ridership Program Next Steps • Continue promotional campaign to increase participation • Develop targeted outreach and support for schools with low enrollment (special focus on Huguenot HS) • Track ridership to fine-tune program implementation • Explore possibility of a media feature about students who are accessing this opportunity Richmond Public Schools | October 15, 2018 6
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