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Presented by Muhammad Jazmi & Ee Jing Shi BRAND SIMILARITY - PowerPoint PPT Presentation

Dec 21, 2022 •16 likes •86 views

Presented by Muhammad Jazmi & Ee Jing Shi BRAND SIMILARITY Origins Vegan Formula Paraben-Free Sustainable BRAND DIFFERENCES SANOFLORE ROGER & GALLET Skincare Product Range Body & Skincare, Fragrances, Mens, Makeup $26 -

  1. Presented by Muhammad Jazmi & Ee Jing Shi

  2. BRAND SIMILARITY Origins Vegan Formula Paraben-Free Sustainable

  3. BRAND DIFFERENCES SANOFLORE ROGER & GALLET Skincare Product Range Body & Skincare, Fragrances, Men’s, Makeup $26 - $80 Price $40 - $75 Drugstore Point of sales Drugstore(foreign country), Online shop, Physical store Female Target Market Male & Female Fresh, Caudalie, L'occitane Competitors Fresh, Yves Rocher, Botanicus Instagram(Global & UK), Social Media Facebook, Twitter(Japan & UKI), Facebook, Youtube Youtube(France, International & Spain), Instagram(Global, Japan & Hong Kong)

  4. Consumer Behaviour SANOFLORE ROGER & GALLET 18 - 40 (mainly around Age mainly 30 and above 26-30) Female Gender Female Middle to Mid-High income Income High income Active young professionals Occupation Rich housewife, Working in higher position Sporty girl, Outdoor Daily lifestyles Shopping, Pampered

  5. UNIQUE SELLING POINT SANOFLORE ROGER & GALLET Source from Vercors,France Ingredients Distillation Green Certified Certification Certified Packaging FSC (ECO CERT) Toner Mist Packaging Fragrance bottles, Soaps Pure, Powerful, Sustainable Brand Philosophy Heritage, French Elegance, & Safety Natural

  6. SIGNATURE PRODUCT Jean Maria Farina Eau Merveilleuse Anti-Aging De Cologne Regeneration Essence

  7. Bibliography ● Botanicus.cz. (n.d.). Our values | Botanicus - Svět rostlin . [online] Available at: http://www.botanicus.cz/en/about-us/our-values [Accessed 24 Oct. 2018]. ● en.caudalie.com. (n.d.). Caudalie: Natural Skin Care & Anti-Aging Treatments for All Skin Types - Caudalie . [online] Available at: https://en.caudalie.com/ [Accessed 24 Oct. 2018]. ● France's flag. (n.d.). [image] Available at: http://flagpedia.net/france [Accessed 24 Oct. 2018]. ● Fresh.com. (n.d.). Fresh - Skin care, Perfumes and Fragrances, Makeup, Cosmetics, Hair care, Candles and Soaps. . [online] Available at: https://www.fresh.com/ [Accessed 24 Oct. 2018]. ● L'OCCITANE en Provence. (n.d.). Award-Winning Natural Beauty Products and Cosmetics | L'OCCITANE en P . [online] Available at: https://my.loccitane.com/ [Accessed 24 Oct. 2018]. ● Roger & Gallet signature product. (n.d.). [image] Available at: https://www.roger-gallet.co.uk/our-brand [Accessed 24 Oct. 2018]. ● Roger & Gallet's logo. (n.d.). [image] Available at: http://www.harbourcity.com.hk/en/shop/roger-gallet/ [Accessed 24 Oct. 2018]. ● Roger-gallet.co.uk. (n.d.). Roger&Gallet | Official Website Perfume, Bath and Bodycare | Roger & Gallet . [online] Available at: https://www.roger-gallet.co.uk/ [Accessed 24 Oct. 2018]. ● Sanoflore signature product. (n.d.). [image] Available at: https://www.sanoflore.co.uk/essence-merveilleuse-anti-ageing-regenerating-night-oil-30ml [Accessed 24 Oct. 2018]. ● Sanoflore.co.uk. (n.d.). Certified Organic Skincare | Pure and Powerful Certified Organic Skincare | Pure and Powerful Sanoflore . [online] Available at: https://www.sanoflore.co.uk/ [Accessed 24 Oct. 2018]. ● Sanoflore's logo. (n.d.). [image] Available at: https://www.doctipharma.fr/m/138-sanoflore [Accessed 24 Oct. 2018]. ● The icon of Paraben free. (n.d.). [image] Available at: https://www.amazon.in/Cetaphil-Baby-Shampoo-Organic-Calendula/dp/B00OKJGP74 [Accessed 24 Oct. 2018]. ● The icon of sustainability. (n.d.). [image] Available at: https://www.teck.com/responsibility/ [Accessed 24 Oct. 2018]. ● The icon of vegan formula. (n.d.). [image] Available at: https://www.vectorstock.com/royalty-free-vector/round-vegan-logo-with-leaf-elements-vector-18879331 [Accessed 24 Oct. 2018]. ● Yvesrocher.ca. (n.d.). Skin care products, cosmetic makeup . [online] Available at: https://www.yvesrocher.ca/control/main/ [Accessed 24 Oct. 2018].

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