E C R M presented by
Company Overview The Xlear Mission We are committed to providing consumers with the health benefits of xylitol by manufacturing all-natural products. Founded in 2000 by Nathan Jones & Blaine Yates Leading manufacturer of high-quality, all-natural xylitol products since 1999, including Xlear Nasal Spray, an award-winning, patented saline and xylitol solution Sponsor of extensive xylitol research and education 2
Xlear Sinus Care XLEAR SINUS CARE XLEAR SINUS CARE 3
Why Xlear is Different All Xlear nasal care products contain a unique, key ingredient – xylitol Not another “me too” saline spray Hyper-osmotic xylitol and saline solution helps pull moisture towards it to keep nasal passages and sinuses moist for longer than saline alone Xylitol is clinically-proven to prevent bacteria, contaminants, and irritants from adhering to nasal passages * Our pharmaceutical grade xylitol is derived from natural sources and is made from non-GMO corn fibers *Antiadhesive Effects of Xylitol on Otopathogenic Bacteria. By: T. Kontiokari, M. Uhari, and M. Koskela 4
Xylitol Case Studies S. pneumoniae S. pneumo, H. flu & M. catarrhalis have a 50 H. influenzae reduced ability to adhere to nasal epithelial Bacteria per epithelial cell M. catarrhalis cells. – Tero Kontiokari, Univ. Oulu, Finland (BMJ 40 Nov., 1996) 30 A 17 month clinical study using an 11% 20 xylitol/saline solution. Data collected for 6 months prior to application. A 92% reduction in 10 ear infections for the next 11 months. 0 – Dr. A.H. Jones (Clinical Practice of Alternative 0% 2.50% 5% Medicine V. 2, N. 2, 2001) Concentration of Xylitol “Using a xylitol nasal wash may be of Incident of ear infection No solution: .86 p/mo value in decreasing the airway surface With xylitol solution: .06 p/mo liquid salt concentration and enhancing the innate antimicrobial defense at the 1.00% airway surface.” – Joseph Zabner, Univ Iowa, 0.50% (Proc. Natl. Acad. Sci. USA, Oct. 2000) 0.00% 5
Category Information A leader in the Natural market Xlear is growing the nasal/sinus care category of 2014 nasal/sinus care category growth in the Natural market was due to the Xlear brand! 6 Source: SPINS data 52 weeks ending 12/28/2014
Category Information The Xlear brand has the strongest share in the Natural market 52 week $ share 70.00% 60.00% 60.2% 50.00% 40.00% 30.00% 20.00% 11.8% 8.4% 7.6% 10.00% 4.7% 1.7% 1.6% 1.2% 1.1% All others less than 1% 0.00% 7 Source: SPINS data 52 weeks ending 12/28/2014
Category Information Brand X has shown continued Brand X dollar growth is strong steady and stable growth in share Nasal Care Xlear 70.00% 60.00% growth All All Others Others 50.00% 40.00% total 30.00% category growth 20.00% 10.00% 0.00% 52 week $ 52 week $ share PY share CY 8 Source: SPINS data 52 weeks ending 12/28/2014
Category Information Poised to grow the category at Drug, Grocery, and Mass Offer shoppers a natural saline solution with the added benefit of an efficacious, clinically-proven ingredient, xylitol . In Drug, Brand X outperforms its closest “natural” competitor, in both dollars and units (chart represents dollars) BRAND 1 Brand A 2 Brand X 3 Brand C 4 PRIVATE LABEL 9 Source: IRI Drug 52 weeks ending 12/28/2014
Xlear Nasal Spray Cleanses, moisturizes, soothes, and protects BENEFITS delicate nasal and sinus tissue; Washes away pollutants, irritants, and airborne contaminants FEATURES Xylitol, non-addictive, fast-acting, BPA-free “ Xlear seems to be almost a miracle for me. It’s CONSUMER FEEDBACK been one year since I had any upper respiratory infection and it’s because the xylitol in the Xlear is keeping anything from colonizing .” RETAILER Invigorates a flat nasal market with a brand that BENEFITS offers unique consumer features and benefits % Gross Product Size MSRP UPC Unit Cost Margin Xlear Nasal Spray .75 fl oz $x.xx XX% 7 xxxxx 00001 8 $x.xx Xlear Nasal Spray 1.5 fl oz $x.xx XX% 7 xxxxx 00000 1 $x.xx Xlear Nasal Spray 3 Pack .75 fl oz x 3 $x.xx XX% 7 xxxxx 00002 5 $x.xx 10
THE XLEAR DIFFERENCE
Xlear Sales Growth $ X,XXX,XXX $ X,XXX,XXX $ X,XXX,XXX $ X,XXX,XXX $ X,XXX,XXX $ X,XXX,XXX 2015 2010 2011 2012 2013 2014 projected 12
Competitive Comparison Average 100% Xylitol Product Ingredients Retail NATURAL Purified Water, Xylitol, Saline, Grapefruit $X.xx Seed Extract MSRP Nasal Spray .75oz Water (purified), Sodium Chloride (0.9%), Sodium Simply Saline Nasal Mist 1.5 oz $6.09* No No Bicarbonate Water (Purified), NaCl (27mg/mL), Sodium NeilMed NasaMist 4.2 oz $7.99* No No Bicarbonate (Baking Soda) up to 3mg/mL Deionized Water, Sodium Chloride, Sodium Ayr Nasal Mist 50 mL Hydroxide Buffer, Potassium Phosphate, Disodium $4.82* No No EDTA, Benzalkonium Chloride Water (Purified), Glycerin, NaCl, Monobasic Sodium Ocean Complete 1.5 oz $5.09* No No Phosphate, Potassium Chloride, Calcium Chloride, Magnesium Chloride Water (Purified), Sodium Chloride, Kali Similasan Sinus Relief $7.64* No Yes Bichromicum 6X, Luffa Operculata 6X, Sabadilla 6X Nasal Mist .68 oz *Range based on retail prices from 3 prominent online retailers captured 2/4/2015 13
A XLEAR VISION
Planogram Rationale/Placement Lead the children’s saline segment with Kid’s Xlear which offers the added benefits of xylitol. Children’s Nasal Care Nasal Care Placing Xlear to the left of NeilMed keeps netis and kits together while maintaining strong brand blocks. Xlear is also strategically placed to encourage shopper trade-up. 15
2015 Marketing & Promotional Spend Q1 Q2 Q3 Q4 Print Radio & TV Conventions Sampling Online Promotions Promotions Sponsorships Education 16
Why Stock Xlear? No current nasal sprays offer the clinically- proven health benefits of xylitol Top ranking and continued sales growth in the Natural market Despite newer entry into the Drug market, Xlear outperforms its closest “natural” competitor in share of both dollars and units 17
A Xlear Recommendation Add Xlear Nasal Spray to your 2015 Nasal Saline assortment. Add Xlear Kid’s Nasal Spray to your Children’s Cold & Allergy set with cross-placement in Baby Care. 18
THANK YOU!
Founder p: xxx.xxx.xxxx email: XXX@brandx.com CEO p: xxx.xxx.xxxx email: XXX@brandx.com VP of Sales p: xxx.xxx.xxxx email: XXX@brandx.com xlear.com
Recommend
More recommend
