INVESTOR On-Demand Solutions for individuals for fresh PRESENTATION healthy fruits vegetables grocery items delivered directly to house holds Shop no2,City center, Noida Phone: +91 8686258776 Support@12R.in www.12r.in
DISCLAIMER This is Investor Presentation has been prepared by Shree Khand Pushkara Pvt Ltd. (“ 12R ”) for investors, solely for informational purposes. The information contained herein has been prepared to assist prospective investors in making their own evaluation of the Company and does not purport to be all-inclusive or to contain all of the information a prospective or existing investor may desire. In all cases, interested parties should conduct their own investigation and analysis of the Company and the data set forth in this information. 12R makes no representation or warranty as to the accuracy or completeness of this information and shall not have any liability for any representations (expressed or implied) regarding information contained in, or for any omissions from, this information or any other written or oral communications transmitted to the recipient in the course of its evaluation of the Company. This Information includes certain statements and estimates provided by the Company with respect to the projected future performance of the Company. Such statements, estimates and projections reflect various assumptions by management concerning possible anticipated results, which assumptions may or may not be correct. No representations are made as to the accuracy of such statements, estimates or projections. Prospective investors will be expected to have conducted their own due diligence investigation regarding these and all other matters pertinent to investment in the Company. 2 2
12R MISSION Food is Life. The three basic needs of being Human are Food, Shelter and Clothing. We can live without Shelter and Clothing, not without food, but in this era which is integrated with technology we have more of virtual needs than the best, affordable and fresh from farm but somewhere we are detouring ourselves for our sophistication or physical needs, but does that worth it when basic food takes a beating. We mean fresh, clean & hygiene food from farm to your door step. Eg: In situations like earthquakes, floods and cyclones we see a drop in sales of sophisticated items even basic needs like cloths and construction materials for shelter but huge rise in demand of Foods are noticed because to live we need food. 12R 's objective is to become the largest fruits and vegetables, grocery supply company that can promise you timely delivery of fresh fruits, vegetables and other groceries and to reduce the wastage of farm products, save your time and provide door delivery by efficiently managing the first mile and last mile of supply chain based on demand on a daily basis where we support farmers and unemployed youth. The company’s vision is to focus on setting up Collection Centre for procurement, have sufficient Satellite Hubs, Delivery Centre's in cities. Encourage Pre order by mobile App to consumers to meet demand & supply thereby to reduce wastage on daily yield from farm which will help farmers and transport cost. Satellite Hubs are the state of the art micro level delivery centre's to ensure efficient shelf life of vegetables and fruits through the organic methods of storing, thereby minimizing the wastage. The company believes that profitability and revenue growth must go hand in hand. 3
12R MISSION With no competitors who can match the completeness of its vision or its distinct advantages, 12R is ideally positioned to seize an enormous “green field” opportunity. Continually cited for the high quality of its offerings, 12R has built an outstanding reputation amongst a large, impressive customer base. With a strong storage Satellite hubs and Pre ordering model, 12R is positioned to be a leading player. In Indian Market Out of 100% Fruits and Vegetables (F & V) Produced by the farmer only 60-70% reached to actual consumers and out of them only 50% is in consumable condition. Irony is that even though they purchase it by paying hard earned money throw away another 5 -10 % of purchased fruits and vegetables. Here we want to draw the attention of society that the total volume of fruits and vegetables are not utilized by our society and dumped as ideal waste. Here at 12R we are providing what your family deserve but not what you need. Mantra of our organization is to deliver you a good value preposition as well as develop an ecosystem, where you can get any product mix in best condition at real time and minimize the ideal waste. Our team is having full of expertise professionals, which make sure that you don't receive any rotten product. The beauty of 12R is zero wastage. We try to follow 6 Sigma approach to optimize waste and smooth delivery. 12R never been in hurry to increase customer base. Our strategy is first we want to satisfy our customers. Create a positive brand awareness and to aware the society that we as an organization is more concern for their family health rather than only make profit. 4
EXECUTIVE + SUMMARY
ABOUT 12R Founded in July 2018, Registered as Shree Khand Pushkara Pvt Ltd. Is in Noida and Ghaziabad Markets currently with 4 operational centers and generating profits. 12R is supplier of on-demand Fruits and Vegetables to households Restaurants Hotels and Guest houses. We have both home deliveries and counters for maximizing our sales and profits. We have dedicated staff for procurement till delivery and collection of bills, the Company’s main focus is to develop and deploy a wide variety of products in food industry by minimizing wastage and maximizing utilization of available Resources with the implementation of technology. With a "Phygital” strategy that combines 4 physical distribution outlets in emerging cities like Delhi NCR The Company is willing to be serve Mumbai, Bangalore, Chennai and Kolkata and other cities, while conducting over many more transactions per annum to become powerhouse of food industry. The Company’s technology vision is to focus on supplies and limiting wastage by utilizing all channels, processes and entities in a manner such that smooth flow of distribution has finally been made. 12R strives to work collaboratively with clients to develop innovative technology strategies and solutions that address specific business challenges and requirements. 12R combines the newest technologies with its capabilities in delivering Foods by integration of IT and Satellite Hubs, application software to meet the individual needs. 12R focus is on Quality Freshness and Healthy foods which customer deserves. 6 6
SUMMARY HIGHLIGHTS Industry Leadership Opportunity Large, Impressive Client High Growth and Profitable 1 2 3 by Leveraging 12R Strong Base for Expansion and Recurring Revenue Model. Market Presence. Cross-selling. The Vegetables and fruits market is a highly 12R outstanding reputation with a With approx. 30% average profits on revenue fragmented multi-billion industry. 12R innovative increasing in customer offers tremendous generated from daily sourcing, 12R has a high strategy and its reachability positionend it as a expansion and cross-selling opportunities degree of visibility into its growth trajectory. possible leader in food industry markets. to accelerate an already very strong market position. Consistency of Performance. Operating Margins New Growth Initiatives Launched Launch of 12R 37% 37.5% 35% 34% 20% July August Sept Oct Nov 7
SALES AND NUMBER OF SALE POINTS INCREASE SALE POINTS 05 04 03 02 02 01 August 8 July Sept Oct Nov Dec 8
12R VISION Fruits Cash payments acceptable Vegetables ONE CONSUMER MULTIPLE NEEDS 12R Online ONE INTEGRATED payments, UPI, Phone PLATFORM Groceries Pay, Pay tm Home delivery Counter sales MARKET PLACE, DISTRIBUTION NETWORK 9 AND PAYMENT LAYERS
12R VERTICAL REVENUE CHANNEL Wastage Unaccountable loss Home delivery and TA charges Salaries and other Expanses Sourcing Average cost Minimum Average Profit Considering every major and minor expenses 1% 4% 5% 9% 11% 55% 26% Minimum profit calculated after deductions 10 10
PRODUCTS AND SERVICES • India's consumers are diverse and the requirements and demands are huge. • We are providing some of the facilities to few diversified peoples. FRUITS VEGETABLES ONLINE GROCERY HOME ORDERS DELIVERY One of the More than One of largest Online Orders More than 80 important service 120 different and More than and online different by which varieties 10000 different payments varieties customer will be varieties permanently fixed upon us. Products and Services 11 11
OUR TARGET REACH Jammu & Kashmir Establishing branches; and convert them in Himacha l franchisee units Punjab Pradesh Uttaranchal De h lh a i ry Arunachal ana Pradesh Sikki m Uttar Assa Rajastha Pradesh m n Biha r Manipur Meghalaya Jharkhan kiosks and satellite Tripura Madhya Mizoram d Gu Pradesh West jar Chhattisgar hubs in all major cities Benga at h l Orissa Maharashtr a Andhra Pradesh Goa Importing and exporting demanded Tamilnad items u Kerala 5 12 12
OUR AIM AND EXPANSION STRATAGY • To be Present across 21 States • Covering 59 cities • With branch network and Satellite Hubs of 80 or more 13 13
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