Energica Motor Company S.p.A. Presentation May 2017
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 2
Energica Motor Company Energica Motor Company was officially founded in 2014 with the aim of creating the first high-powered electric motorcycles, but the electric motorcycle project started in 2010. CRP Group acted as a technology incubator and as financial investor until EMC decided to spin off and become an independent factory. The Energica concept comes from the eCRP 1.4, the runner-up World Champion and European Champion electric racing motorcycle (TTXGP Championship). . The eCRP team realized in just 6 months a high-performed electric racing motorcycle. After two years of racing, the eCRP team started working on the road version: Energica. EMC in the last six years has been able to design and develop internally high performing electric motorcycles, thanks to CRP Group know-how. Today, after test and homologations, Energica motorcycles are on sales worldwide. In January 2016 Energica raised capital at AIM Milan Market, to scale the market and start global production. Products ENERGICA EGO is the first model of EMC, it is the first Italian high-performing electric sportbike. ENERGICA EVA the new streetfighter model. Current status Energica has contracted with the majority of its key suppliers and has set up the production facility in Modena. Additionally, Energica has unveiled the product design process of its third vehicle, an “old - school” style motorcycle named Esse Esse 9 . Energica Motor Company S.p.A. 3
Energica Motor Company Energica Values Statement It is not the bricks and mortar nor the machines and processes, but the human elements that enable our company to be truly valuable . They will allow us to lead the industry by providing the technological superiority and focused discipline needed to lead the market. Energica Strategy Energica Ego Objective To become the best designer and manufacturer of performance-driven electric motorcycles with the most covered brand in the world within five years. Aim To launch a focused product line of state-of-the-art electric motorcycles that are unique to the PTW industry. Advantages Energica Eva Energica benefits in countless and incalculable ways from the close relationship and consultation with parent company CRP Group who is a leading partner in the F1 industry. Working in a problem solving culture, whose fast customer response approach, top quality production, cross sector capabilities with the ability to rapidly analyze problems and provide solutions has been critical to CRP’s success. The overall culture that distinguishes CRP group is fully integrated into Energica Motor Company. Immersion in the world of F1, aerospace industries and CRP market environment Energica Esse Esse 9 keeps Energica at the state of the art today and poised for future technology innovation. Energica Motor Company S.p.A. 4
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 5
Heritage - The CRP Group CRP Group has 45 years of experience in motorsports alongside the major international teams and it consists of five companies. CRP Engineering, CRP Meccanica, CRP Service, CRP Technology, CRP USA and Energica Motor Company. Each reality is an example of excellence in its target sector: Yacht & Sail Motorsport Automotive UAV Space Design Energica Motor Company S.p.A. 6
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 7
Energica Milestones Start of the Electric motorcycle project (within CRP Group) • Energica new headquarters • Energica EGO launch 2015 2016 2009 2010 2011 2013 2014 eCRP – the electric racebike First participation at • Establishment of wins European Electric EICMA* Energica Motor Championship Company Srl Location • Worldwide Demo Tour (USA+ EU+ MC) Parma Modena ENERGICA • Stock Market • Opening Galleria Energica (San Bologna Francisco) * The most important motorcycles fair in the world Energica Motor Company S.p.A. 8
Energica Milestones 2016 • Launch of Energica Eva • Preparation of product Industrialization • US and European Homologation • Energica Eva Ride Experience • Energica New Headquarters • Opening of branded display halls • News sales strategy • Unveiling Esse Esse 9 prototype • Sales Network Growth Feb/March April May June July August Sept/Oct. Nov/Dec New sales Eicma 2016 – Deliveries Eva Opening Galleria New dealers Start production Sales Ego pre- Moving in the new strategies (Value Energica in San (Spain) The International series headquarters Plan) Grand opening – Francisco Motorcycling Fair Bay Area One-day trip LA- new factory USA market Energica Eva Sales Network SF Energica strategy Ride Experience Growth Europe Goodwood Festival California Sales License Energica Motor Company S.p.A. 9
Energica Milestones 2016 Stock market entry USA Operations EU Sales Network • Orders to suppliers for the first batch (100 motorcycles) • Orders of tooling and tools for serial production • USA Operations organization • Hiring new technical profiles • Sales Network growth (Sweden, Israel) • California sales license • Inauguration new operation in San Francisco with The Honorable Ambassador Armando Varricchio and The Consul Mauro Battocchi. Energica Motor Company S.p.A. 10
Energica Milestones 2017 • Exhibition at the International Consumer Electronics Show, CES 2017 – Las Vegas, with CRP Group and CRP USA • Partnership with Apache Customs Motorcycles for a new electric café racer based on Energica Eva. The bike is called Midnight Runner and was unveiled at Bike Expo, Verona, Italy. • Energica joins CharIN e.v. , a registered association founded by mayor manufacturers and suppliers for the electric automotive industry, to promote the CCS standard worldwide . Energica is the only manufacturer of electric motorcycles to join the Association. Energica Motor Company S.p.A. 11
Energica Milestones 2017 • Homologation Euro 4 achieved • Stefano Benatti joined Energica team as General Manager USA • New commercial agreements in France (Paris) and Italy (Milan) • New commercial agreements in US: in California (Orange County), Florida (West Palm Beach) and New Hampshire (Nashua) Energica Motor Company S.p.A. 12
Energica Milestones 2017 First Energica Fast Charge • Unveiling the first “Fast Charge Infrastructure Program” charging station. • Following Nissan and Tesla, Energica unveiled the first Energica fast charging station at Selva di Val Gardena, Dolomiti - Italy . • The 50 kW Fast Charging Station has been installed in Str. Meisules, 144, 39048 Selva di Val Gardena (BZ) thanks to the partnership with Alperia. • This station is the first fast charge in Dolomites Area and is part of the "Energica Fast Charge Infrastructure Program". • With this new installation, motorcyclists and other EV customers will finally be able to discover the amazing Dolomites area with full electric vehicles and without any range anxiety Energica Motor Company S.p.A. 13
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 14
Energica Headquarter Production Dept. End-of-Line Testing Technical Dept. Production Dept. Energica Factory Showroom Energica Lounge Energica Motor Company S.p.A. 15
Energica Sales Network Energica Dealers Dutch Dealer Swiss Dealer Spanish Dealer Energica Motor Company S.p.A. 16
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 17
Energica Motor Company – The Ultimate Drag Race Drag Race 2015 – Energica Team & Customers 18
Energica Eva Cal 1 Tour LA to SF Bill Levasseur on Energica Eva 19
The Insane Drag Race: Energica street-legal production motorcycle vs WSBK Pedercini racebike Energica Motor Company S.p.A. 20
Energica Brand Ambassador Norway Riding Experience Terje Håkonsen and Thomas Sigvartsen on Energica motorcycles 21
Company overview Heritage Energica Milestones Factory Global Marketing Events Models Market Value Plan Marketing Plan Financial highlights Energica Motor Company S.p.A. 22
The electric sportbike: 100 kW (ca 136 hp) motor power, 195 Nm torque, top speed 240km/h Fast charge on board: 0-85% < 30 min) Energica Motor Company S.p.A. 23
The electric streetfighter: 70 kW (ca 95 hp) motor power, 170 Nm torque, top speed 200km/h Fast charge on board: 0-85% < 30 min) Energica Motor Company S.p.A. 24
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