Presentation District Nutrition Services Directors Presentation to: - PowerPoint PPT Presentation

Communication and Outreach Presentation District Nutrition Services Directors Presentation to: Presented by: Sheena R. Haynes Date: December 13, 2016

Reach Them, Teach Them, Keep Them THE NATIONAL WIC ASSOCIATION

The Basics • National Campaign unifying participating states • Developed for the purposes of awareness, recruitment, retention, and perception • Officially launched • Campaign is branded

Components of the Campaign • Digital ads • Print ads (parenting magazines) • Email • 800 Number

Reach Them, Teach Them, Keep Them Website

Messaging

What does this mean for Georgia WIC? • Participation in the National Campaign • Implementation of Campaign components • Execution of Campaign • Use of Logo or Logos

Campaign Options • State Office • Outreach Committee • National Campaign Committee

QUESTIONS

Partnership WIC AND DPH STATE OFFICE OF VITAL RECORDS

Partnership PURPOSE OVERVIEW • Increase awareness of the • Outreach materials will be WIC Program displayed and distributed in vital records offices • Increase enrollment into across the state the WIC Program • Outreach materials will be included in monthly mailings

Partnership Congratulations Card Congratulations on the birth of your Bundle of joy

WIC Vital Records Partnership Tracking Flyer

How Tracking Flyer Works Survey Survey Confirmation

WIC Clinic Staff Expectations • Accept completed flyer • Present potential client with gift

Next Steps • Decide where pilot will take place • Attend Vital Records Regional Meeting • Notify the NSD to let him/her know the pilot details • If necessary host VICS to discuss partnership with pilot district WIC staff

QUESTIONS