Presentation for DUKE CE, February 23 2017 DIG is developed at - PowerPoint PPT Presentation

DISCOVERY INNOVATION GROWTH Leading Edge Talent Development Presentation for DUKE CE, February 23 2017

DIG is developed at Insead by Professor Jean-Claude Larréché Co-founders of DiG Business Learning Jean-Cla Jea laude La Larréché is Alfred H. Heineken Professor of Marketing at INSEAD. The development of the DIG leadership game has benefited from INSEAD research and business applications associated with Professor JC. Larreche’s book “ The Momentum Effect ” . Before being made available to a wider audience, DiG iG has been tested and im improved with more than 1500 1500 parti ticipants in in more than 500 500 teams and from mor ore than 50 50 countries over the last three years. Jean-Claude Larréché and Yvette Roozenbeek, co co- founders of of DiG iG Business Learning, ambition to make DiG’s leading edge experiential learning technology easily accessible for small to large companies, governments or schools whatever their geography or sector www.digbusinesslearning.com p. 2

A Leadership Game for a time effective learning experience with a wide variety of learning Benefits objectives Develop Allowing executives to perform in a new world where, leadership skills outs tside of of their ir comfort zone and in in a fun and ris isk-free envir ironment, they can develop the leadership skills required Improve team for a business environment characterized by in increased dynamics & cus customer po power performance A versati tile le le learning tool to develop leadership competencies Develop in customer centricity, innovation, entrepreneurship, innovation & customer mindset marketing, business acumen, growth, value creation, collaboration, leadership and team performance. Currently availa lable le in in 6 la languages: English, French, Spanish, Russian, Chinese, and Korean and comple letely ly web-based adapted for on-line sessions with participants in different locations www.digbusinesslearning.com p. 3

Typical time schedule for the DiG leadership game - 30 min General Introduction to the session and the game a short user guide is sent 3 days prior to the event for pre- read - 2 hours DiG Team experience Teams only need one laptop with internet access BREAK - 45 min Team Learnings Presentation of 8 minutes by each team - 45 min Debriefing and Results Sharing of results and take aways of the training session www.digbusinesslearning.com p. 4

Experiential Lessons from the DiG Simulation Cu Customer Cu Customer Cu Customer Dis Discovery Power Offer Engagement Customer-based Innovation Discovery Mindset Execution Mindset Leadership Talents jean-claude.larreche@insead.edu p. 5

Proposition of the DIG game Accelerate transformation by creating a shared mindset and skills through : Unfamiliar and motivating environment Focused and relevant concepts Experiential learning Team adventure Time pressure www.digbusinesslearning.com p. 6

Game settings of DiG Tea eam obj objective for or the gam ame : maximize ear earnings Subscription model with a yearly fee Team is appointed by the CEO to drive Continuous improvement of the product the business for 5 years and to through customer based innovation maximize earnings Effective execution to drive sustainable growth Ot Other obj objectives s : favor na natural l lea eadership ip be behaviors Fictitious situation in the future placing participants outside of their comfort zone Game creating a high level of engagement of participants Making soft and hard decisions by the team Time to make mistakes, learn and recover www.digbusinesslearning.com p. 7

How the game is presented by the user interface dashboard www.digbusinesslearning.com p. 8

Game experience examples Lau Launch mar arket Adj Adjust pr pricing Tes est and and Bui uild sur surveys s to o col ollect de depending g on on Align the tea Ali eam to o ne new pr product insights insi s pe per customer & cu mak ake de decisions s fea eatures s segm segment enterprise val en alue www.digbusinesslearning.com p. 9

DiG has already been experienced by Executives worldwide www.digbusinesslearning.com p. 10

Some client stories Dr Dr. Peter Offerhaus, He Head ad of of Cou ountrie ies Eur Europe, BAYER – FRANCE “I have had the pleasure to work with the DIG Simulation tool. In a very realistic way this tools emphasizes the interdependency between innovation, consumer testing, pricing and the necessary resources in various means of communication and distribution over time. The simulation constantly keeps you on your toes and encourages good discussions around the best strategy and the right timing for different activities. Importantly it is a lot of fun to go through despite the obvious frustration when one or the other measure did not bring the desired outcome. Highly recommend this to sharpen your business acumen” Le Lenn nnart Koek, Chan annel Manager Le Leas asePlan - NE NETHERLANDS “ The DIG leadership game gave me a great insight in the choices you make during the years of leading a company, regarding the marketing tools which you use, the effort you put in the sales funnel and the revenues you will get over the years. By listening to your customer (place the customer in the center) and making choices (after negotiation with your fellow students/colleagues), you will optimize the sales results and loyalty of your customers. The simulation helps you to determine which steps to make and which steps will be the right steps to take, to make sure you can upgrade and improve your revenues. You will create value to your product. A value for clients which will lead to a higher sales ratio. Without value, your clients won't take your offer that easily, because they don't experience any value for the offer. Together with your team, you will work as effective as possible to gain the best results. ” Hob Hobby Che heung, g, Hos Hospit ital Chie hief Ex Executi tive, Ho Hong Kong Hos Hospit ital Auth uthority ity, HO HONG KONG “The DIG simulation is a very innovative approach in management training. In the medical field, we are also actively introducing Simulated training for professional skills training of our medical and healthcare professionals, and our experience so far is that this is very useful in terms of quality and efficiency of training. I had the chance to get in touch with the innovative approach during my stay in INSEAD, and it is really an eye-opening experience to me. The DIG simulation module is user friendly, easy to master, and creates a virtual environment in the business world where team members are faced with different scenarios and can interact with one another to find out workable and effective solutions. It is also an enjoyable journey going through the simulation training process. Personally, I found it a most valuable experience that should not be missed!” Fran ancesco Scac accheri, Se Senior Manag ager – Accentu ture Ital aly “ DiG simulation was great to develop leadership and marketing skills focusing on costumer discovery to find new value creation opportunities. It’s an exciting teamwork exercise that leads to adopt effective innovation and business management behaviors in the daily work of executives. Effective learning that turns into business results from day 1 !” www.digbusinesslearning.com p. 11