PREPARING FOR VIRTUAL MEITHEAL Preparing for Virtual Meitheal
Preparing for Virtual Meitheal Video 1 of 4
What is Meitheal? Key dates for Virtual Meitheal 2020
WHAT WHAT IS IS ME MEITHE ITHEAL AL? VIRTUAL MEITHEAL 2020 Ireland’s largest travel trade event KEY DATES: S: Virtual l Meitheal theal 2020 Key Focus: s: Leisure re travel l buyers rs ● Registr strat ations: s: Close Monday 22 nd June ● Tour operators ● Appointmen ● Travel wholesalers ments: s: (time out within 48 hours) Thursday 2 nd July to ● Online travel agents Monday 27 th July ● Virtual al Meitheal eal: : from 8am and 8pm Tuesday 21 st July to Monday 27 th July
Virtual Meitheal Appointments
OPPORT OPPORTUNITIE UNITIES TO M O MEET GLO GLOBAL BUYERS BAL BUYERS MAX 60 appointments ● 8am – 8pm: 21 st July-27 th July ● 10 minutes each ● 2 minutes between back to back Appointments appointments
PUT PUT YOUR BE YOUR BEST FO FOOT OT FO FORWARD RWARD VIRTUAL MEITHEAL 2020 60 OPPORTUNITIES NB: MANAGE APPOINTMENTS: 48-HOUR TIME OUT
Maximising Opportunities at Virtual Meitheal
MEITHE MEITHEAL AL AP APPOINT POINTMENT MENT SYSTEM YOUR YOUR PROF PROFILE ● YOUR BUSINESS YOUR REPUTATION o Take care with your profile o International buyers are looking for suitable matches with Irish tourism businesses o Be aware of needs and nuances – e.g. language abilities? Note them! ● It is all about MATCHING! o Is your business the right match for the buyer? o Is the buyer the right match for your business? ● THINK SMART! Based on the profile you Watch the video on created the Meitheal ”Using the Meitheal o Broaden your global customers. Appointment System Appointment System” o Seek business opportunities from diverse identifies suitable matches international buyers.
ME MEITHEAL HEAL APP APPOINT OINTME MENT NT SYSTEM: M: BUYER YERS PROFILE Research the Buyer Profiles in advance so you understand ● What the buyer is looking for ● What customer types the buyer represents ● What markets the buyer represents ● What opportunities there are for your business NOTE: It can take PATIENCE and TIME to research buyer profiles and work out the right appointment matches for your business
VIRT VIRTUAL UAL ME MEITHE ITHEAL AL: : ONE ONE PE PERS RSON ON PRE PRESENT NTS Hi Johan, m y name is Joan O’Dwyer. I have been so looking forward to meeting you today. As you can see, my colleague Mary Ryan was registered to meet with you. Mary and I work really closely together, and I am delighted to have the pleasure of introducing our wonderful experiences to you… The Name of REGISTERED PARTICIPANT is VISIBLE to the Travel Buyer NOTE: You can change this in the Video Chat window of the Meitheal Appointment System before your meeting starts.
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Camera is at the wrong level which means your eyes will be looking downwards
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Camera angle should be head-on and at eye level OR a little above
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready If necessary, use books or boxes to RAISE YOUR LAPTOP so your eyes are level with the built-in camera on your laptop
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Use a headset if possible Advantages: • Consistent sound • Removes some background noise • Less echo Most smartphones come with earphones that have an in-built mic. These can work well.
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Face your brightest source of light (usually a window). It’ll look better for you and everyone else.
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Face your brightest source of light (usually a window). It’ll look better for you and everyone else.
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Screen Sharing
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Screen Sharing
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready ● Via Messages in Meitheal system Can only send a link to your document Screen within messages – attachments not allowed. Upload your document to Sharing Google Drive, Dropbox, or OneDrive first and then generate a link to it. ● Via Email Advance Get email address from the buyer’s Information profile and send email with your documents attached.
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY! Technology Ready Screen Sharing Advance Information Practise!
VERBAL PITC VE RBAL PITCH PRE H PREPARAT PARATION ION The buyer must understand ● Your business offering ● The tourism experiences you are selling ● That your business is reliable and Research & Clarity & easy to work with Rehearse Connection ● If the business offering is a match for the buyer’s customers A refined verbal pitch is more likely to lead to a conversion
PLANNING THE PLANNING HE VE VERBAL PITC RBAL PITCH The Ultimate Product Pitch Experience 10 Selling your business in 10 minutes! minutes Words that Create a Practicalities Picture
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PREPARING FOR VIRTUAL MEITHEAL Using the Virtual Meitheal Appointment System
Usi Using the the Virtua Virtual l Me Meit itheal al App Appointme intment S Sys ystem Conduct Virtual Update your Manage Your Meetings Profile Appointments
PRE PREPARE PARE & P & PRACT RACTISE ISE FOR YO FOR YOUR UR ONLI ONLINE NE ME MEETINGS INGS
VE VERBAL PITC RBAL PITCH PRE H PREPARAT PARATION: ION: THE HE TECHNOLO CHNOLOGY GY!
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PREPARING FOR VIRTUAL MEITHEAL Maximising Sales Opportunities
Maximising Sales Opportunities Video 3 of 4
Meitheal Appointments
APPOINT APPOINTME MENT NTS ● Trustworthy partner ● Understands their MAX customers needs 10 ● Clarity on your business Prepare & offering ● Rehearse On Clarity & minutes Clarity on the tourism screen Connection experiences that are available for sale You reflect your Give the buyer product and what they are destination looking for The buyer needs to establish if the business offering is a MATCH for the global markets and customers they manage.
VE VERBAL PITC RBAL PITCH S H STEPS PS AND AND EXAMP AMPLES LES STEP 1 Have your presentations, images or any other files open and ready for Warm welcome your appointment STEP 2 Introduction STEP 3 Root the customer STEP 4 Create Trust
VERBAL PITC VE RBAL PITCH S H STEPS PS AND AND EXAMP AMPLES LES STEP 1 Welcome the Buyer with a Warm welcome smile STEP 2 “Hello my name is Mary and I represent… I Introduction have been really looking forward to meeting you.” STEP 3 Root the customer STEP 4 Create Trust
VE VERBAL PITC RBAL PITCH S H STEPS PS AND AND EXAMP AMPLES LES STEP 1 Warm welcome Be buyer aware! Show the buyer you have done your STEP 2 research Demonstrate your research “I see from your profile that you cater for special interest gardening groups, can I ask if STEP 3 you also cater for FITs?” Root the customer STEP 4 Create Trust
VE VERBAL PITC RBAL PITCH S H STEPS PS AND AND EXAMP AMPLES LES STEP 1 ROOT the buyer Warm welcome Point to the map- clarify locations STEP 2 “My name is Mary. I represent the “Irish Demonstrate your research Horticultural Museum” in Tipperary which is part of Ireland’s Ancient East. We are very proud to be located in a beautiful Irish village STEP 3 overlooking the River Suir …” Root the buyer STEP 4 Create Trust
VE VERBAL PITC RBAL PITCH S H STEPS PS AND AND EXAMP AMPLES LES STEP 1 Warm welcome YOU reflect your business STEP 2 ● Your words and your demeanour reflect Demonstrate your research your tourism business. ● The buyer is trying to assess if your STEP 3 business is reliable and easy to work with. Root the buyer STEP 4 Create Trust
STEP 5 Tourism Experiences Ensure details Set out your stall Make sure the buyer is are accurate in crystal clear on what your light of COVID-19 business is selling STEP 6 Paint a picture with words and images STEP 7 Set out your stall! How does the buyer contract? STEP 8 Be concise, precise and do not over exaggerate May be useful to group product into general and premium STEP 9 experiences Research and listen
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