Plastics Briefing Strategic responses and potential solutions CAROLINE FRÉRY NICK BROWN WILL PICKETT Head of Sustainability at Head of Business ICRS Secretariat and Development - Europe Coca-Cola European Junior Partner at at Terracycle Partners Carnstone @ WeAreICRS #ICRSWebinar 1 I Institute of Corporate Responsibility and Sustainability
HOW CAN PLASTICS BE SUSTAINABLE? NICK BROWN, COCA-COLA EUROPEAN PARTNERS
We are taking action on sustainability by using our business and our brands to build a better future. More choice. Protect. More information. Reduce. For people. Less sugar. Replenish. For the planet. Our packaging. Halve emissions. Our resource. Renewable electricity. A force for good. Sourcing sustainably. For everyone. Sourcing responsibly.
What’s the issue with Plastic and why the public interest now?
What’s really happening?
Global & Local Material Leakage?
How should businesses respond?
A strong track record of leadership in Sustainable Packaging 2016 36g 26g 24g 19.9g https://www.youtube.com/watch?v=EI gthryckME https://www.youtube.com/wat ch?v=aEVVJxqWaZ8 >50% 25% >50% https://www.youtube.com/watch?v=uyolVMKlfrQ &feature=youtu.be
Our sustainable packaging strategy
HOW CAN PLASTICS BE SUSTAINABLE? “If you can’t look after it – it’ll be taken away!”
ELIMINATING THE IDEA OF WASTE Make everything Make everything Eliminate the from waste recyclable concept of waste
TERRACYCLE IS A GLOBAL LEADER Active in 21 Countries TerraCycle Locations • Brazil • Norway • Canada • Spain • Mexico • Sweden • US • Switzerland • Austria • UK • Belgium • China • Denmark • Japan • France • South Korea • Germany • Australia Regionally, TerraCycle is partly owned by several • Ireland • New Zealand • Netherlands large waste management companies to leverage their expertise and credibility across the globe. In Process of Opening • India • Taiwan 12
SAMPLING OF PARTNERS TerraCycle has five major business units focusing on partnering with consumer product companies (CPG), retailers, facilities, municipalities and small business / individuals. Beverage …and many more
RECYCLING THE NONRECYCLABLE Most products and packaging are considered non-recyclable only because of economics. Examples below: WHEN: WHEN: NON- LOGISTICS PROCESSING VALUE RECYCLABLE LOGISTICS NON-RECYCLABLE PROCESSING VALUE RECYCLABLE RECYCLABLE NOT RECYCLABLE Beauty Products PET Coffee Capsules Aluminum Polypropylene Complex Closures HDPE Uncoated Paper Flexible Plastic Packaging SOMEWHAT RECYCLABLE Cigarette Butts Glass 14
MAKE EVERYTHING RECYCLABLE Today we live in a linear world where most products are made, used once and then discarded. Extraction & Landfill or Incineration Manufacturing
MAKE EVERYTHING RECYCLABLE TerraCycle’s first goal is to recycle products and packaging that do not currently have a solution to give materials a second life. Extraction & Recycle Manufacturing
THE TERRACYCLE PROCESS SOLUTION VALUE LOGISTICS TerraCycle works with TerraCycle creates custom TerraCycle develops the each client to drive collection logistics for each science and technology recycling program. Programs are to recycle the previously significant ROI and designed to best suit the client non-recyclable waste into scalability through their recycling program. and their waste stream. a new raw material. IMAGE 17
SAMPLING OF TERRACYCLE’S LOGISTICS MODELS TerraCycle operates in a private recycling supply chain that works with partners to create a supply chain that makes sense for their products. Consumers recycle Customers use turnkey contact lenses at optometrists offices Zero Waste Boxes to using collection boxes. smoothly collect and Target guests can trade in old recycle empty adhesive car seats at retail locations. packaging. Target aggregates the seats at distribution centers, and Employees collect TerraCycle picks them up by cigarette butts placed freight for recycling. into city-wide receptacles. Frito Lay manufacturing Kiehl’s shoppers visit sites ship TerraCycle stores to drop off used Bloomberg uses excess film waste personal care permanent bins to through freight packaging. collect & recycle snack logistics. packaging in their offices. 18
DIRECT CONSUMER ENGAGEMENT TerraCycle’s recycling program allows your consumers to engage with your brand through an authentic sustainability platform. Location Leaders Collection Locations Community of Collectors The leader of a location coordinates and Locations can be at a school, office, Location leaders encourage people in their community promotes the program in their community community center, or someone’s home to collect and recycle your brand’s waste 19
HOW TERRACYCLE PROCESSES WASTE 1 TerraCycle receives packages of your brand’s waste at its local warehouses and checks them in. Check In 2 Once a package from your program is checked in, the contents of the package are aggregated with similar materials in Aggregate preparation for processing. 3 TerraCycle works with strategic partners to process individual waste streams (by material composition) into Processing a new format. 4 This new format is used as a raw material to create a new finished product. New Products TerraCycle will not landfill or incinerate any of the waste we receive. 20
Sustainability Colgate Awarded The Supplier Leadership Award for sustainability as a result of their partnership with TerraCycle R I 87% Litter Reduction of Cigarette Butts experienced by Sydney, AU where collection receptacles were installed 97.3% Waste Diversion Rate experienced by GreenBiz using Zero Waste Boxes at their event Marketing & Communication 96% of consumers more likely to purchase Febreze RETURN ON products after being involved the Air Care Recycling Program Brand Perception Is 78% “More Positive” INVESTMENT in survey about a nutrition brand due to their TerraCycle program Garnier Was Featured In A Leading Industry Publication due to their Personal Care and Beauty Recycling Program Drives sustainability, marketing, Sales communication and sales ROI. 40% Re-purchase Rate Experienced By Kenco after an on-pack TerraCycle promotion 100+% Sales Increase for a home care brand during a TerraCycle promotional window 43,000+ Target Coupons Redeemed through Target Car Seat Trade-in Program through 2-week promotion 20-40-60 Yearly Sales Increase 21 experienced by a Northeast grocery chain following a TerraCycle promotion
CASE STUDY | COLGATE PLAYGROUNDS 1 2 Colgate has driven incremental displays by executing consumer promotions with multiple key accounts (ShopRite, Meijer, Albertsons etc.) that allows consumers to win a recycled playground (made from Consumers are directed to oral care waste) for a school in promotional website (managed their community. by TerraCycle) vote for their school to win the recycled prize Consumers see promotional display at retail. 4 3 5 TerraCycle installs the playground at the TerraCycle updates the website with Communities can vote by recycling a leaderboard of vote totals. winning school . (previously non-recyclable) waste through the Oral and Care Recycling Program 22
MAKE EVERYTHING FROM WASTE TerraCycle second step is to integrate unique recycled materials back into your products. Extraction & Recycle Manufacturing
CATEGORIES OF STORIED PLASTICS Storied plastics create a strong & unique narrative for products driving significant marketing, communications and sustainability ROI. COMPELLING 1. 2. 3. PURPOSEFUL CLOSED LOOP INTEGRATION Integrating recycled Telling a story by using Using highly noticeable and materials of a given product one waste stream to problematic waste streams back into the making of that create a relevant to speak to an emotional same product. (but distinct) product. consumer connection. 24 24
CASE STUDY: P&G LEVERAGES BEACH PLASTIC 25
ELIMINATE THE IDEA OF WASTE TerraCycle's third step is to redesign products to enter into a reuse platform, completely eliminating the idea of waste. Redesign Reuse Loop
Giving consumers a more convenient, premium product experience, all while eliminating the idea of waste. By TerraCycle Launching in NYC & Paris area Customers detail their after global announcement at the subscription by selecting 2) World Economic Forum. Jan ‘19 which & how many products they want in each cycle. Customer receives products 3) Loop pick packs & ships product in in Loop tote and enjoys. durable and reusable shipping tote. Loop manages/handles customer service inquiries. NO 1) Customers sign up for Loop via major retailers. WASTE Partners redesign packaging to be durable, refillable and with more features. Design TBD Move package from being a COGS to an asset. 4) Customers put empty containers back in Loop tote. Loop’s shipping partner picks up the Loop tote. = Customer Experience As soon as customers send back their 5) empty product, Loop will automatically = Loop/Partner Operations fulfill with new product. Loop professionally cleans the reusable bottles and sends to Partners for refilling.
CONTACT US CAROLINE FRERY Head of Business Development TerraCycle Europe +33(0)9 75 18 09 85, Ext.1025 caroline.frery@terracycle.com
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