Planning a Powerful WordPress Website Scott Winterroth - PowerPoint PPT Presentation

Planning a Powerful WordPress Website Scott Winterroth @swinterroth

Failing to plan is planning to fail. Benjamin Franklin Founding Father of the United States

Presentation Overview

Learning Objectives Part 1: WordPress 101 Part 2: Examples of a WordPress site Part 3: Planning Tips and Going Further!

What is WordPress? Software used by approx. 30% of all websites worldwide WordPress is an efficient content management system (CMS) and offers a flexible framework from which to build a website or a blog. WordPress is a community of web developers, programmers and content creators.

WordPress is…. What?

Live Example https://blogyouwant.com

Don’t be confused! WordPress.com vs WordPress

WordPress vs. WordPress

Building your own platform with WordPress A recipe for success. = Growth Platform

How do you plan that growth platform?

Begin with the end in mind... Stephen R. Covey

Website Development Process

Content Visual/Ux Developer/ Strategist Designer Assembler + Copywriter + Video Production + Programmer + Project Manager + SEO Strategist

What type of website do I really need?

First and foremost... Who is my target audience? ● What is the key function my website needs to perform? ● When does this website need to launch? ● Where will website visitors find my website? ● How many pages will my site need? ● WHAT AM I SELLING AND HOW WILL PEOPLE FIND ME?

Digital Acquisition Cycle Knowledge Base, Cx ● Awareness ✓ Retention ✓ Publicity (PR) ● Blog ● Radio, TV, Print Ads ● ● Transactional Emails Social ● Word of Mouth ● ● Buyer Reinforcement ● Affiliate Marketing Newsletter ● Conversion ✓ ● Sponsorships/Collaborations Retargeting ● Conversion Copy ● ● Influencer/Endorsements ● Media Promotions ● Social/Display Ads ● ● Testimonials/Reviews Refer a friend ● Content Marketing ● ● Website User Experience Influencer Support ● Direct Mail ● Advocacy ✓ Consideration ✓

Tips For Planning Communication is key here!

Find Inspiration Create a “Visual Candy” folder by taking screenshot samples of websites that you like. a. Themes and Templates b. Dribbble and Behance c. Pinterest Tool Recommendation: https://www.awesomescreenshot.com

Prototype 1. Sketch it out! (Activity) 2. Create wireframes or mockup => 3. Select some photos 4. Identify color swatches 5. Identify fonts selections 6. Identify some icons

Concept Board Example Headings Font Paragraph Font

Outline/Request 1. Outline of each page of the site 2. Brief for the overall project

Don’t overthink it. Ship your M.V.P.

Going Further

Needs Assessment - Content Strategist Determine what role(s) you - Copywriter - Designer are willing to take on and - Programmer - Builder Assembler what to hire out? - Project Manager - Client - Student

WordPress Intensive: Level Up! $199.00 per student BONUS: DAC Marketing 6/months of WP Mastermind hosting and domain Community + workbook

Questions & Thank You Thank you for participating. Please send feedback or questions to scott@contentacademy.com.

Examples of WordPress sites

Live Examples https://scottwinterroth.com (Personal Branding Blog) http://blogyouwant.com (Podcast) http://frontandsocial.com (Agency/Freelance) http://contentacademy.com (Online eCom Business) http://thechic.us (Online Magazine)