Personal Presentation First Impressions are more powerful than just applying a little lipstick
“Don’t judge a book by its cover” We have the ability to portray any image we want • Gender • Skin Colour • Height • Country of birth
Quick Impressions “The halo effect” What do we form a first impression on? • Educational level • Career competence and success • Personality • Level of sophistication • Trustworthiness • Sense of humour
First Impressions Appearances do count From 1/10 th to 30 seconds, people form impressions of you based almost entirely on what they see • your clothes • hairstyle • smile • how you carry yourself • and the rest of your nonverbal communications .
First Impressions Verbal What you say 7% Tone of voice, Aural accent, pitch 38% Visual Body language, 55% Grooming, Presentation
ARTISTRY Ambassadors Dress for Success to Impress
Retailing Positive Impression $ Bad Experience Good Experience Product display • Too much product - • organised & easy to overwhelming and identify confusing Sales person • Negative first • identified needs to impression help, prevent, solve problems Pushy sales people • Positive first • impression 0
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