paying for e -Commerce would be as easy, secure and inexpensive as - PowerPoint PPT Presentation

What if… …paying for e -Commerce would be as easy, secure and inexpensive as using contactless cards at point of sale? Presentation for CeBIH Risto Savolainen Founder CEO, iAxept Ltd

THE PROBLEM: ‘CARD NOT PRESENT’ E -COMMERCE PAYMENTS Consumers experience: Merchants experience: Awkward and slow Expensive transaction fees Fear of stolen card info Massive fraud losses Last second drop-outs Lost revenue due to drop-outs

THE OPPOSITE EXPERIENCE: CONTACTLESS CARD PAYMENT AT A POINT OF SALE Consumers experience: Merchants experience: Easy to use and quick Low transaction fee Very secure No fraud losses New favourite method New favourite method

EMV resolves many of the fraud issues at a point of sale, but it fails to secure e-Commerce payments. As a result, online fraud is increasing.

Online merchants are liable for Card Not Present fraud losses when consumers pay with EMV cards.

Is EMV a solution and a problem at the same time? We think it is a solution and a solution.

iAxept eliminates the Card Not Present fraud using Contactless EMV cards.

iAxept Remote POS App on the consumer phone’s SIM is remotely configured to act as the online merchant’s contactless EMV POS terminal. * * Acquirer controlled Unattended Cardholder Activated Terminal running on the UICC/SE

IT COULD NOT BE EASIER FOR THE CONSUMERS TYPE YOUR MOBILE NUMBER ON THE MERCHANT’S PAYMENT PAGE (and even that will be pre-filled if you have used it before.) TAP A CONTACTLESS CARD ON THE BACK OF THE PHONE TO PAY All payments will be authorised online by the issuer bank and a pdf receipt will be stored on the phone.

15 SEC DEMO VIDEO

No investment required by the online merchants. Lower ‘Card Present’ payment processing fees, no CNP fraud losses and increased conversion rate leads to increased profits.

Acquirer/PSP stays in charge with online merchants. Lower transaction cost enables increased profit per transaction and revenue share with iAxept Remote POS value chain.

Card issuers will keep 100% of the interchange fee for themselves. Online authorization enables issuers with real-time risk management.

MNOs and SIM vendors earn transaction-based revenue share on the acquiring side of the value chain. They distribute the iAxept Remote POS software to the consumers’ smart phones and secure UICC/SIM cards.

iAXEPT CONNECTS CONSUMERS AND ONLINE MERCHANTS SECURELY WITH A MINIMUM NUMBER OF NEW CONTRACTS Consumers PSP/ Acquirer Mobile Online Network PSP/ Acquirer Service Merchants Providers PSP/ Acquirer Factory installation of iAxept software on SIM cards iAxept connects to a standard POS terminal and 30+% SIM replacement rate builds the critical interface and a payment gateway plug-in. mass of users in less than 12 months.

THE ANCIENT BUSINESS MODEL CONFLICT IS RESOLVED: EVERYONE EARNS TRANSACTION-BASED REVENUE Card Issuers Network fee Payment Acquirers Interchange fee processing fee and MSC revenue share iAxept, Card vendors and Mobile Carriers MSC revenue share Consumers Online Merchants Lower MSC and Remote purchase over any channel no CNP fraud losses Remote POS

iAxept is a BRANDLESS payment method used with branded cards

iAxept enables contactless EMV cards for e-Commerce VERY EASY, SECURE AND INEXPENSIVE Risto Savolainen risto.savolainen@iAxept.com