Paul Allen Hunton General Manager Texas Tech Public Media #PBS - PowerPoint PPT Presentation

Paul Allen Hunton General Manager Texas Tech Public Media #PBS @pbsannualmtg

KTTZ-Indie Films □ Background of our Event Strategy □ KTTZ and Indie Film □ KTTZ and Indie Filmmakers #PBS @pbsannualmtg #PBS @pbsannualmtg

Event Strategy for KTTZ □ Connect ⬜ Who is our audience for this event? □ Engage ⬜ Where do we engage with our target demo? □ Invest ⬜ How do we invest in them, and they, in us? #PBS @pbsannualmtg #PBS @pbsannualmtg

Event Strategy for KTTZ □ What We Did ⬜ Analyze all strategies □ What We Got ⬜ Gauge any measurables and anecdotal observations □ What it Means ⬜ Did we advance our mission and service to our community? #PBS @pbsannualmtg #PBS @pbsannualmtg

Trapped Community Screening □ Connect ⬜ Fund Texas Choice, former Planned Parenthood stakeholders(former director, and MD) □ Engage ⬜ E-blast, Facebook groups, and partner connections □ Invest ⬜ Register voters, disseminate information for attendees to make a difference #PBS @pbsannualmtg #PBS @pbsannualmtg

Trapped Community Screening □ What We Got ⬜ 126 viewers, a powerful community event, made an impact by bringing the film to the community for discussion on a major issue □ What it Means ⬜ The Supreme Court repealed parts of TX H.B. 2, new station members, new registered voters #PBS @pbsannualmtg #PBS @pbsannualmtg

24 Frames and Indie Filmmakers □ 24 Frames Created 2012(station produced) ⬜ Short form docs on art, culture, music □ 2014 expansion ⬜ Crowd funding launches digital and events □ Fall 2017(with a test in spring) ⬜ Licensing/funding of regional doc filmmakers #PBS @pbsannualmtg #PBS @pbsannualmtg

24 Frames and Indie Filmmakers □ Spring Test: The Grove ⬜ Facebook promo had most engagement of season ⬜ Average view duration on YouTube 7:58 □ 8 episode “seasons” ⬜ 2-3 episodes will be licensed per season □ Corporate Sponsors ⬜ Underwriting continues to fund show/licensing #PBS @pbsannualmtg #PBS @pbsannualmtg

#PBS @pbsannualmtg