EPA AWARD 2017 CATEGORY 4 / INNOVATIVE SCHEMES IN PARKING PARK & GO AT GLOBEN, SWEDEN
Reasons for winning PARK & GO at globen eases the parking process and provides a more customer-friendly solution that leads to higher oocupancy and income for the landlord . Park & Go … … LOWERS …OFFERS SEAMLESS MAINTENANCE AND TITEL TITEL ENTRY/EXIT. CONTROL NEEDS. … SIMPLIFIES THE … PROVIDES VARIOUS CUSTOMER JOURNEY TITEL TITEL OF PARKING PAYMENT OPTIONS . … LED TO AN IMMENSE …GENERATES DECREASE IN USEFUL CUSTOMER TITEL TITEL COMPLAINTS DATA 2 CATEGORY 4: INNOVATIVE SCHEMES IN PARKING | Park & Go | Sweden
Project Objectives: Make parking at Globen easier for its customers LANDLORD CHALLENGE PROJECT OBJECTIVES Large site with complex Satisfy the different demands of surrounding area: Shopping area, customer groups: define target events, concerts, sports arena groups Heavy congestions in peak hours: Find a new solution to ease the Barriers hindered free flow entrance and exit flow: use innovative solutions Employee rogue parking: 2-hour free parking misused by employees Simplify the payment process: driving inefficient usage offer various and comfortable payment methods 3 CATEGORY 4: INNOVATIVE SCHEMES IN PARKING | Park & Go | Sweden
Key features ANPR by entrance & exit No parking times to suit Choice of payment methods Barrier-free car park entry and exit Payment only for the actual time that Pay by phone or at the nearest pay via ANPR technology has been used for parking at Globen station Camera reads license plate and Registration at entrance and exit Pay in advance or later on transmits registration number directly makes it possible to calculate how betala.apcoa.se to central database long the consumer parked and what the cost of parking is Pay later within 72 hours on Database contains whitelist of betala.apsoca.se registered users that receive free / No more hurrying back to the car discounted parking before ticket expires (timeframe after Pay by invoice (will be generated payment at ticket machine) automatically if payment is not made within 72 hours) 1 2 3 4 CATEGORY 4: INNOVATIVE SCHEMES IN PARKING | Park & Go | Sweden
How to park with Park & GO The number There is no plate is need for a registered at parking ticket. the entrance The customer of the car just parks. park. A choice of When leaving No hurring payment the number back to the car options for the plate is read after paying customer again and payment at the (ticket erased after ticket machine. machine, completed mobile, web) payment. 5 CATEGORY 4: INNOVATIVE SCHEMES IN PARKING | Park & Go | Sweden
A simplified customer journey with Park & GO leads to a high customer satisfaction ENTER PARK LEAVE Easy location of free parking spaces Way to ticket machine eliminitated Smooth and barrier-free entering into thanks to parking space lamps that due to additional payment options. the car park through ANPR indicate in red or green whether the Smooth and barrier-free leaving. technology that dispenses space is free or not. complicated and sensitive barrier systems. Up to 50% of wasted time in the car park can be compensated through the Park & Go solution. 6 CATEGORY 4: INNOVATIVE SCHEMES IN PARKING | Park & Go | Sweden
Benefits of Park & Go for customers and the car park FOR THE CUSTOMER FOR THE LANDLORD Better traffic flow: Maximum throughout Minimal administration: Large parking due to less queues at barriers space operated with minimal costs Customer experience : no need to display Different parking rights: Ability to parking licenses behind windshield, simpler distinguish parking rights between different payment user groups (e.g. visitors at the arena, shoppers at the mall) Individuality: various payment methods to Innovativeness: Reputational boost from choose investing in an innovative solution Customer intelligence: Better understanding of who your parkers are Customer data (for non-cash payment options): Access to customer data Higher site revenue due to higher realized frequencies 7 CATEGORY 4: INNOVATIVE SCHEMES IN PARKING | Park & Go | Sweden
Project results: Lowered costs and improved flow at Globen through ANPR and new payment options PROJECT OBJECTIVES APCOA SOLUTION EFFECTS OF INNOVATION Implement APCOAs proprietary Park & Go ANPR system ANPR cameras at all entries and exits Automatic detection of all cars coming into the parking area Drastic reduction From ~200 Limits re-entry and automatically - 98% in customer to 5 calls detects rogues parkers per day complaints ... Strengthened parking guidance From 14 Floor signage with directions ...lower hours to 2 - 86% Parking space lamps to indicate maintenance and hours per Satisfy the different demands of whether space is free or not control needs... day the car park: define target groups Quick entry and new circulation Error design ...very limited margin on Find a new solution to ease the +1.5% rogue parking ANPR entrance and exit flow: use Additional payment options cameras innovative solutions Various payment options suitable to the customer individuality During Simplify the payment process: Mobile, text messages, credit card, ...and Like-for- Apr-Dec +5.6% offer various and comfortable invoice or pay by web Like growth 2016 & payment methods 2015 8
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