P ENN CAC Better Starts Here
Situational Analysis Strategic Priorities ○ Improve Communication ○ Increase Fundraising Dollars ○ Develop Strategic Plans Create a Brand that is Cohesive and Recognizable Develop Self-Sustaining Funds
Goal PennCAC will create unified branding and increase corporate funding statewide within a year of implementation.
Communication Content ● Three-Pronged Approach: Educational materials for both state and local levels 1. PennCAC State Chapter Style Guide 2. PennCAC State Chapter Media Kit 3. Advocacy Center Template Toolkit ● Job Descriptions for Communication Director and Interns
State Chapter Style Guide
Business Card Front Back
Stationary Letterhead
Commercial Envelope
Newsletter Template
Presentation Folio
Powerpoint Template
State Chapter Media Kit
Educational Brochure Outside Inside Foldover Back Front Inside of Front Middle Foldover
“The Signs of Child Abuse” Fact Sheet
T-Shirt Design
Website Mockup
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