Overview Jeff Jaffe THE WORLD WIDE WEB CONSORTIUM Lead Web to its - PowerPoint PPT Presentation

Overview Jeff Jaffe

THE WORLD WIDE WEB CONSORTIUM • Lead Web to its Full Potential • 385 Members (85 Full Members) • Web ecosystem: users, developers, browsers, etc. • 70 staff in US (MIT), China (Beihang), France (ERCIM) and Japan (Keio) TIM BERNERS-LEE WEB INVENTOR AND W3C DIRECTOR

HOW DOES W3C WORK? Focus is to create standards that lead to commercial benefits • W3C accepts inputs from all and provides outputs to all • Each organization brings their expertise, perspective • Work organized into 5 “Domains” Interaction , UbiWeb , Accessibility , • Technology and Society, Information 65 Working Groups. Each has engineers from members with staff support • Liaisons with many organizations such as IETF, GSMA or ISOC. Mechanism • in place if new liaisons needed in the area of payments W3C Recommendations under Royalty-Free Patent Policy • W3C is ISO/JTC-1 PAS Submitter • 3

Participation 2010 2011 2012 2013 Full 62 65 79 79 Affiliate 240 220 230 216 Devel. 32 33 42 51 Startup - - 7 24 CG/BG Groups - - 82 149 CG/BG People - - >1280 >3200 Twitter 9K 20K 35K 62K followers 4

OPEN WEB PLATFORM A platform for innovation, consolidation, and cost efficiencies. • Web pages are more beautiful, interactive and intelligent • A platform for “apps” HTML5, CSS3 are broadly implemented • Rich multimedia • Numerous devices • Tools for social networking (privacy, security, identity) • The most interoperable platform in the industry • 5

of A NEW WAVE TRANSFORMATIONS Just as the Web has transformed everything… …It will transform everything again 6

Web Payments • The Web has enabled a huge volume of payments (“In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time” by eMarketer) • New ways to monetize services • Advertising is no longer sufficient • Newspapers with the freemium model (free + subscribers) • Games with free start levels; payment for further levels • Payments on Mobile are increasing • “Growth of Non-Cash Payments Continues Unabated “(World Payments Report 2013) The Open Web Platform is the reference standard for cross-device implementation, can it handle payments? 7

Actors & Ecosystem 8

Challenges • A complex set of ecosystems with insufficient standardization. Consequences include: •No instant gratification for one off purchases: Each merchant requires account setup and entry of payment information •Poor and variable user experience across sites and across payment systems •Explosion of the number of payment systems • Poor security ⇒ High levels of fraud ⇒ High levels of transaction abandonment 9

Vision for standards • Freedom of choice for users in how users pay • Consistency across all of the user's devices (same wallet) • Reduced complexity for merchants Value added services associated with payments, e.g. loyalty schemes, trackers • Improved security • Improved user experience • Greater transparency for transaction fees for both users and merchants • Promise for simplified person to person payments, and for offline payments. 10

Vision for standards 11

Vision for standards 12

Benefits • Users • Greater choices for payments • Greater security • Greater consistency • Lower level of trust required to merchants • Merchants • Easier to integrate new payment solutions • Fewer constraints and less risk in payment management • Lower level of trust required from users • Payment Service Providers • Easier innovation • Easier adoption by users and merchants • Higher security • Developers • Easier seamless integration • No need to investigate each and every payment service provider 13

Requirements for Success • Building consensus on the best way to solve challenges to provide seamless experience for all • Importance of free competition to improve user experience, new features, ease of transactions across national borders, ... • An open, level playing field • Addressing a huge problem step-by-step; prioritize low-hanging fruit • Bringing representatives from all stakeholders • Reduce barriers to growth by standardizing the “minimal” set • Integrate with payment options (cards, NFC, secure hardware, cryptocurrencies) 14

CRITICAL WORKSHOP SUCCESS FACTORS • Have open dialog • Have technical dialog • Get to know each other • Seek consensus Discussion will fuel agenda setting at W3C