Our new drink RAINBOW POP BY EMILY AND THEA
Slogan Make everyday a rainbow day Logo
Our bottle will be bio-degradable to help the environment. Also it will have our logo, headphones and music notes on to make it fun and attractive to teenagers. Our bottle design will have a music theme. Bottle design
Per 100,000 drinks Packaging £10,000 Ingredients £16,200 Manufacturing £12,000 Distribution £8,000 Marketing Cost £350,000 (fixed) Total Cost £46,200 Cost per container £3 Suggested selling price* £1.80 (*This is your decision. You are a business and you need to make a profit, but also consider your target market and what they would be prepared to pay.) Profit per container £1.20 Total Profit £1000 (Assume 80% of containers are sold) Percentage Profit Donated 20%
Ethical Supply Ethical choices What decisions have you made to produce your product in an ethical way? Chain (Explain at least 2 choices you made for each of the categories below.) (Include in presentation) Ingredients: Fruit: Will be organic and grown in the UK Sparkling water: Will be from the spring falls. Packaging: Bottle: will be made of bio-degradable plastic so it helps the planet and will be reusable. We will use solar panels to power some of our electricity like fridge. Also our machines will be powered by re useable energy. Manufacturing: Transport: We are going to use eco friendly vans to move our drink to shops and make sure that each van is packed so we don’t keep doing tips back and forth. Storage and Will be solar powered and we will keep them in the fridge for as short of a period as possible. Refrigeration: Recycling: Our bottle is recyclable and so is some of our energy.
Label Template Ingredients: Strawberry Orange Pineapple Rainbow Apple Blueberry Grape Blackberry POP Sparkling water Nutritional Information per100ml (GDA based on 2000 kcal diet) Calories Sugars Saturates Salt Fat 208.8g 349 cal 0g 7mg 1.9g 6
Our Juice Our new juice is made of 100% pure fruit juice and is the healthy way to enjoy some fresh juice on the go. If you like a sparkling juice then this is the drink for you.
Cost price and profit Ingredients cost per ingredient How many drinks will this make? per a drink it will cost...£ strawberries £2.00 8 £0.25 orange £1.75 20 £0.09 pinapple £0.75 4 £0.19 grapes £1.50 12 £0.13 apples £2.00 5 £0.03 blackberries £3.00 8 £0.38 blueberries £3.00 7 £0.43 sparkling water £1.39 12 £0.12 £1.62 number of drinks cost 1 £1.62 10 £16.20 50 £81.00 100 £162.00 200 £324.00 500 £810.00 1000 £1,620.00 2000 £3,240.00 5000 £8,100.00 10000 £16,200.00
Coca cola Coca cola should invest in our brand because it a healthy fizzy drink that is aimed at teenagers who drink a lot of sugary drinks. This drink means they can still get the same punch of fruit still with the sparking water but its all in a healthy way with less sugar than most fizzy drinks. Also our bottle is bio degradable which means that we are not only helping the lives of teenagers but we are also helping the environment.
Unique selling point Our unique selling point is that it’s a fizzy but healthy drink. Our bottle will attract our audience because the label is bright and colourful as well as our bottle which has music notes and headphones on to represent the ‘pop’ in ‘rainbow pop’. Not only dos the ‘pop’ stand for music but it also stands for the fizzy juice drink that will be inside the bottle. Our target market is teenagers mainly but is open to anyone. Advert idea Have someone feeling down and upset. Then she sees this rainbow pop drink and tries some and becomes happy and joyful and wants more. The drinks appears. And we say the logo.
NEW Only £1.80 RAINBOW POP
Business roles Managing Director of chief Executive - Thea Browne and Emily Morris Co-operation responsibility and Sustainability manager - Thea Browne and Emily Morris Head of new product development - Thea Browne and Emily Morris Creative director - Thea Browne Community investment manager - Thea Browne and Emily Morris Head of research and development - Emily Morris Finance director - Thea Browne and Emily Morris Strategic marketing manager - Thea Browne and Emily Morris
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