TOM PARKER DONNA LIBEMDAY Education Communications Director Director Director Director Oregon Partnership exists to end substance abuse and suicide. www.orpartnership.org
OREGON MEDICAL ASSOCIATION ALLIANCE LEANNA LINDQUIST Event Coordinator
Oregon RX Take Back Oregon RX Take Back • Overview & Timeline • Key Partners • Resources & Guidelines R & G id li • Community Organizing • Community Organizing • Media Effort Media Effort • Response p
Overview Overview COORDINATED BY: • Oregon Partnership • Community Action • Community Action to Reduce Substance Abuse (CARSA) • The Oregon Medical Th O M di l Association Alliance
Timeline Timeline • 9 months - Key partners/champion • 6 Months • 6 Months - Detailed research - Guidelines written - Media contacts • 3 Months - Website - Flyers created - Sites Identified
Key Partners Key Partners • Secure Law Enforcement - Onsite to take possession of all controlled substances - DEA Form 106 – waiver to participate • State Board of Pharmacy • Department of D t t f Environmental Quality Q y
Key Partners Key Partners Association of Clean Water Agencies Water Agencies • Flushing unwanted d drugs: at households, h h ld hospice, palliative care providers and long term id d l care facilities - are one way drugs reach d h wastewater treatment plants l
Covanta OBSTACLES: OBSTACLES: OUTCOMES: OUTCOMES: • Covanta would accept • Asked for waiver from only controlled national headquarters substances for • DEQ intervened i incineration. i ti • We agreed to publicize- W d t bli i • Without a way to RX from individual incinerate, law incinerate, law households only households only enforcement could • Covanta now offering not participate. free destruction of household pharmaceuticals
Resources Resources www.orpartnership.org
Guidelines Guidelines • Who, What, When, Where, Why and…. • HOW • Sites Sites • Volunteers • Publicity Publicity • Disposal
Community Organizing y g g • Going Viral • DFC grantees • OMAA affiliates • Board of Pharmacy • Clean Water Agencies • Clean Water Agencies • City Government • Law Enforcement
Media Effort Media Effort
Media Affiliate Media Affiliate • Partner with TV and Radio Stations to get S a o s o ge the word out • Get a member of the media on the media on your board!
Media Effort: Media Effort: Local News Special Report Local News Special Report
Pitch Story Ideas Pitch Story Ideas – Rx Drug Abuse – Surprising Facts about where they’re getting y g g Rx Drugs: Parents/GP Medicine Chest Medicine Chest – Doctor shopping – Teens and Experts from Youthline from Youthline
Media Outreach Media Outreach • Press Releases – Lead Time-30 days, d i d 2 weeks, week of event day of event event, day of event • Media Advisories – Photo Ops Photo Ops – Interview Availability Availability – Social Media – Website Website
Advertising Support Advertising Support Oregonian Oregonian Newspaper Ad • Daily readership: 561 600 561,600 • Market Area: • Market Area: 658,300
Media Effort Recap: Media Effort Recap: • Get a media partner • Get a media partner • Get media person on your board p y • Pitch story ideas • Use lead time!
Locations Locations • Police stations • City halls • New car dealer • Malls • Senior Centers
Event Response p • 2 Tons of unwanted meds removed f d d d • 2,386+ households participated. ,386 ouse o ds pa t c pated. • Increased awareness about Rx abuse. • Participants educated about safer storage and disposal of meds in the home. p • Dangerous meds kept out of waterways • Increased recognition of OP, OMA I d i i f OP OMA Alliance and our community partners.
Questions Questions DONNA LIBEMDAY TOM PARKER LEANNA LINDQUIST leannalind@aol.com dlibemday@orpartnership.org tparker@orpartnership.org
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