Opportunity Day Nov 12 th , 2018
Agenda • Corporate Overview • Strategy and Road Map • Financial Highlight • Q&A
Company Overview Moong Pattana International PCL. A consumer product company O ur core competency is Marketing and Distribution with various FMCG product categories and distribution network in all channels nationwide
Our Vision & Mission Vision “Striving for excellence in products and service with business ethic and integrity of business operation, fulfilling customer and investor expectations whilst achieving utmost relationship with business partners” Mission 1. Become an organization with outstanding profitability who earns trust from consumers, business partners, and investors 2. Become an organization with good relationships with business partners and promoting mutual and long lasting growth 3. Become an organization with human resources as priority, emphasizing on skills and knowledge development including wellness and quality of life of employees 4. Become an organization with reiteration of corporate governance, business ethics, and social responsibilities 5. Become an organization with reputation as a professional trading company and distributor
Key Milestones Increased register Establish Pigeon capital to THB 200M Industry (Thailand) Establish Thai Pigeon Established Moong by RO, Warrant, ESOP Co., Ltd. , (JV with co., ltd ., (JV with Pattana Marketing Pigeon Corp. Japan) and PP to finance Pigeon Corp. Japan) to Co., Ltd. Registered mainly product nipple working capital and produce baby wipes and capital THB 10 M & nurser investment breast pad 1988 1981 1990 1994 1996 2008-9 2015 2016-8 Establish Yoshino Moong Change name to Change registered Granted Pigeon Pattana (Thailand) co., Moong Pattana capital to THB 170M, Trademark license ltd. , paid-up capital THB International PCL paid-up capital THB from Japan to be sole 300 M to produce plastic and increased capital to 168 M distributor of Pigeon in packaging for consumer THB 90M to THB 120M Thailand products (JV with YKC) and paid-up capital from IPO
Company Core Businesses We have 3 core businesses
4 Key Categories Focus Personal Senior care & Household Food & Baby and Beverage Mom
Own Brand Portfolio Personal Care & Household
Distributor Business Principal’s Brand Portfolio Baby & Mom Personal care & Household Food & Beverage Senior
Joint Venture Expertise Beyond trade partnership to joint venture Thai Pigeon Co., Ltd . (47%) A joint venture with Pigeon Corporation, Japan, to manufacture nursers, nipples, training cups and other baby accessories Pigeon Industries (Thailand) Co, Ltd. (2.5%) Established as a BOI promoted company to manufacture Breast pads & Baby wipes Yoshino Moong Pattana (Thailand) Co.,Ltd. (6%) A joint venture among Yoshino Kogyosho Co.,Ltd.- Japan, Nomura Jimusho, Inc.-Japan and MPI with the state of the art production for plastic packaging .
Channel & Coverage Channel and coverages are cover all area of Thailand and plan to expanding to CLMV • Food service solution Others • Event sales 6% • Export • E-commerce General trade 37% • Wholesales/Retails Modern trade • Cash van 57% • Hyper Market • Department store • CVS • Supermarket • G-store
CLMV Market Expansion
E-commerce & Moong-shop
Moong-shop FB
ABOUT MARKET
Cotton market Driven by Beauty Cotton and Pads • V care NPD generate incremental sales into Mass segment V care NPD – Jumbo and Fluffy • V care Beauty keep growing +4% value growth Source: Nielsen, MAT TY (Aug, 18)
Adult Wipes Market Keep Growing both value and volume V care NPD - Multi Purpose Pocket 18 pcs +16% could lift up Value % share (Top 6 Brands) Source: Nielsen, MAT TY (Aug, 18) Volume Value
V Care Brand Building Activity in Q2 Average Sales lift grew significantly after campaign launch Off take grew 18% in Jun- Sept 2018
New Kids Toothpaste Launch Promotion support after launched TB + TP => Get free Cartoon case Sampling TP20g Twin pack free TP 20g
PIGEON is market leader who grow category with product premiumization VALUE GROWTH (%) VOLUME GROWTH (%) FEEDING MARKET 1% -4% 9% 1% PIGEON OTHERS BRAND -3% -6% Source : Nielsen Retail Index, September 2018
PIGEON STRONG MARKET SHARE IN FEEDING MARKET SHARE (%) 49.2 49.0 47.8 50 39.6 40 36.1 36.0 34.4 30.2 30 25.9 20 10 0 TOTAL FEEDING BOTTLE NIPPLE 2016 2017 2018 Source : Nielsen Retail Index, September l 2018
BBW Chamomile in 7-eleven Make us become Pigeon gained market share in CVS channel and reach 8% share in one month
NEW PRODUCT 2018 Hair care Baby product Biowomen serum Ai-Aoon
Agenda • Corporate Overview • Strategy and Road Map • Financial Highlight • Q&A
BUSINESS STRATEGY
Key Strategic Goal Broaden business base from Baby & mom to diversify FMCG categories brand marketing and distribution Competitive Advantage •Trading expertise and channel management Competitive •Joint venture and partnership Advantage Operation Excellence Diversify • Effective cost management FMCG •Customer satisfaction categories •Productivity Growth Engine • Own brand diversification Operation Growth •M&A Excellence Engine •Distributor business / FoodService
MOVING FORWARD AND PRIORITY
Our Next 3 Years Milestones Grow Category Grow Channel Business Objective : Grow top lines with double digit growth through diversify products with effective cost management Goal : Sustainable profitable growth through high quality distributor service and strategic partner Market : Local and International Market, penetration through 4 core categories, M&A and capture trend of on line/digital
Product and Market Expansion Way to build sustainable growth Market Development Diversification - Foodservice New New product for new - E-commerce market Market - CLMV Product Development Market Penetration Existing - New product (Current brand) - Advertising &promo - New brand - Acquisition - Senior product/F&B - Sales force Development Existing New Products and services
Agenda • Corporate Overview • Strategy and Road Map • Financial Highlight • Q&A
Revenue Breakdown +11% +19% +11% +4% 34
Sales Contribution +33% +1.5% +13%
Sales Contribution Growth 8% Growth 12% Modern Trade General Trade Growth 11% Growth 146% Growth 356% Export On-line
Performance Highlight 37
Financial Ratio Liquidity Returns
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CEO Suwanna Chokdee-anand suwanna@moongpattana.com CFO Kingkarn Tiyaprasertkul kingkarn@moongpattana.com IRO Sasithon Lersumitkul sasithon@moongpattana.com Tel. +66 2020 8999 #150 40
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