ONLINE / LOCAL COMMUNITIES
WHO WE ARE Tyler Ricky Jennifer Danielle Hong Grannis-Vu He Tang
OUR PROBLEM DOMAIN Increasing Community Engagement
Plan Recruit Conduct NEEDFINDING METHODOLOGY Analyze
INTERVIEWEES Who Why How Where
WE ASKED What communities What makes What drives you are you a good away from certain involved in? community? communities? How do you feel What online How did you meet about your platforms do these the people you communities? communities use? interact with?
INTERVIEWS
KIANA Classics Student, Class of 2023 Community can be created from niche interests. Community requires diversity and enthusiasm.
“I feel comfortable when people not only share the same interests that I do, but also the same enthusiasm for that passion.”
SAY THINK “I’m not the type Wants to start to take initiative” her own club for her niche interests “It’d be hard for me to start “I like my thoughts and my own community” feelings in one place” Wishes more people were committed to “Trust in my their passions teammates” Afraid of starting club Frustrated people in high Visibly enthusiastic when school didn’t share same talking about Stanford enthusiasm Ultimate team Excited about passion of Stanford community Intimidated by groups Talks very fast that are unlike / DO when excited FEEL ostracize her
TYLER Undeclared, Class of 2023 Communities form around mutual values. Geography can be a barrier to emotional connectedness.
“I have not kept in touch [with my old community] much—it’s so hard.”
“I felt very fulfilled, [that SAY THINK No type of community] was interaction beats something I didn’t even being together know I needed” in person Actions speak louder “FOMO’s a real than any amount of “I’m not a fan of [pointless Communities are thing, and it’s empty words conversation] for the sake stronger when hard to see of talking… I want members accept them substantive interactions.” one another continue.” Unsatisfied with his Spoke with hands palm Excited by the options for up when mentioning potential of communication acceptance building new, tight communities Varied his tone more when in college recounting memories of old communities Sad that he isn’t as DO FEEL close with his old community anymore
BENSON Limousine Driver Community requires frequent maintenance. Money and time come before community.
“Old people like me all have messaging apps … for entertainment, for groups. If you don’t have it, BYE!”
Phone and Internet are “I met all my friends SAY THINK necessary to live through other friends.” “Don’t want people to Cares deeply about staying “I don’t deal with any of Willing to spend money bother me. I don’t like in touch with daughter / the community… I got no on faster apps and phone call.” daughter’s safety time.” devices “We like to stay in “If someone hurt my Making money is more rather than go daughter, I kill them.” important than engaging out.” in a community Checked phone Happy with friends he has frequently Has four phones at the same time Proud of his efficiency Scared for his Showed picture of and time management daughter’s safety daughter on vacation DO Demonstrated difference in Angry that some FEEL speeds between iPhones people waste his time on phone calls
MEREDITH Student Services Officer, CS Community requires division of ability. Community requires organized communication.
“I use SMS, Slack, Email, software for collecting resumes, for reserving rooms, for sending out job openings... How do I find what I need? It’s stupid, it’s a problem that shouldn’t happen.”
“I like to be that person SAY THINK who knows things.” Wants division of knowledge in “If other parents can’t be faculty community at the game, the app Wants to help busy “It’s important that I broadcasts it to them parents keep up to date know what I don’t live.” with their children know.” “I’ve become, I think, a Wants an easier way to organize trusted source of communications with students knowledge.” Upset that Stanford invests Laughed sadly when in hiring more staff and not talking about referring fixing its software to others Visibly perked up when talking about softball Happy to get students Anxious to help volunteering referred to her students efficiently Leaned forward when discussing how hard it is DO FEEL Slightly embarrassed to to find students’ info admit not knowing things when talking to them
ANALYSIS Tensions · Contradictions · Surprises
TENSION Want to have Too scared to community centered take initiative to around specific create that interests community
Insight: Need: The effort and confidence A lower barrier to entry (less required to get a new work, less pressure) to form a community off the ground is new community large
Insight: Need: People are interested in things A way for people to that they don’t know if other broadcast their niche people are interested in interests
TENSION Sociable personality No desire to join a and a solid group of community / denial friends that he is part of a community
TENSION Desire to be in a Not putting in the time community necessary to partake in it
Insight: Need: People are busy but they have A way to organize time to a small group of friends that meet when people are they spend time with from available time to time when it’s convenient
Insight: Need: People don’t engage with A way for people to engage in their communities because some capacity with their they don’t have time to do so community even if they can’t engage as much as others
SUMMARY 1) Community unites interest and personality. 2) Community requires organization and communication. 3) Community is difficult to maintain.
THANK YOU
Image Sources http://tripal.info/community http://www.clker.com/clipart-interview-1.html https://www.teamwork.com/desk/
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