October 11th, 2019 ENCC-DC Presentation 2019
Introductions ● Our work history with Engaging Networks, Free Templates for All ● Case Study: Ocean Conservancy ● What motivated their change ○ Design approach, mockups, and technical underpinnings for the project ○ Staff training and migration strategy ○ How Google Optimize helped drive conversions past the baseline ○ Questions ● ENCC-DC Presentation 2019
Got my start with Iraq Veterans ● Against the War CRMs and making it happen and are ● in my bones Salsa Client (2009) / Alum (2014) ○ Works with all 4Site’s Engaging ● Networks clients ENCC-DC Presentation 2019
ENCC-DC Presentation 2019
Feature Content Creation Services ⌘ C ⌘ V From graphics page at end of list 4sitestudios.com
Feature Content Creation Services ⌘ C ⌘ V From graphics page at end of list 4sitestudios.com
Feature Content Creation Services ⌘ C ⌘ V From graphics page at end of list 4sitestudios.com
Feature Content Creation Services ⌘ C ⌘ V From graphics page at end of list 4sitestudios.com
Clients: Ocean Conservancy, International Fund for Animal Welfare, Polaris Project, Organic Consumers, National Wildlife Federation, National Trust, Save Tibet ... Migrations and Transitions: Luminate Online, Nation Builder, Salsa ... Custom Dev: Paypal, Give by Check, Upsell Lightbox, Homepage Lightbox with embedded forms, Include Processing Fee, One Click Donation Customization, multi-action forms, advanced validation (NeverBounce, Honeypot), A/B testing, custom analytics, Fraud prevention ENCC-DC Presentation 2019
1. Seeing a drop in conversions 2. Cross browser consistency 3. Few layout options 4. Hard for admins to update 5. Impossible for developers to update (including supporting marketing agencies) 6. Poor documentation 7. Slow / Sluggish Load Times ENCC-DC Presentation 2019
Internal Process Individual & team ideation ● Maneuvering the confines ● Fake it until you make it (low-fi to hi-fi) ● Working with the Client Present Mockups, walk through design choices ● Gather feedback and iterate ● Get stuck? Pet Dax, take a walk around the neighborhood, revisit. ENCC-DC Presentation 2019
#ENCC18 12
Built specifically for Engaging Networks Page Builder ● Editing Experience Must Match Expectations ○ Class based layout choices, no computer science degree required ● Integration and training on Google Optimize ○ Extensive quality assurance testing (91 commits) ● Fast by default ● ENCC-DC Presentation 2019
Page triage and planning ● Documentation (With video and screenshots) ● Group build out session ● Follow on support ● Soft roll out and performance testing ● URL Redirects ● ENCC-DC Presentation 2019
Saw that the new form had much higher one time, monthly and overall ● conversion rates Mobile conversion rates increased the most ● Improvements in email and facebook revenue ○ Reduced average time on page from 2:31 to 1:30 ● ENCC-DC Presentation 2019
Monthly vs One-time ● Preselected Gift Amounts ● Donation Page: One Column vs Two Column ● Advocacy Page: One Column vs Two Column ● ENCC-DC Presentation 2019
Feature Content Creation Services ⌘ C ⌘ V From graphics page at end of list 4sitestudios.com
Engaging Networks Blueprints ● Move to Sass - More layouts out of the box (A/B test them all!) ● CSS Grids with IE11 Support ○ Donation Receipting ● Universal Cookies (Names, Campaigns) ● Seamless Lightboxes and Action Center ● Debug Overlays / Buttons for Visualization ● Commitment to The Fastest Load Times (Pre-caching assets!) ● ENCC-DC Presentation 2019
ENCC-DC Presentation 2019
ENCC-DC Presentation 2019
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