o c t o b e r 2 0 1 9 f o r w a r d l o o k i n g s t a t
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O C T O B E R 2 0 1 9 F O R W A R D - L O O K I N G S T A T E M E - PowerPoint PPT Presentation

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I N V E S T O R S P R E S E N T A T I O N O C T O B E R 2 0 1 9 F O R W A R D - L O O K I N G S T A T E M E N T The information contained herein (the Information) has been prepared by Grupo Herdez, S.A.B. de C.V., its subsidiaries and/or

  1. I N V E S T O R S P R E S E N T A T I O N O C T O B E R 2 0 1 9

  2. F O R W A R D - L O O K I N G S T A T E M E N T The information contained herein (the “Information”) has been prepared by Grupo Herdez, S.A.B. de C.V., its subsidiaries and/or affiliated companies (“ Grupo Herdez”), and may contain forward- looking statements that reflect Grupo Herdez’s current expectations and views, which may vary materially due to various factors, risks and uncertainties. Therefore, Grupo Herdez and/or its officers, employees or agents, assume no responsibility or liability for any such variations in the Information. In particular, and notwithstanding the foregoing, no guarantee is given as to possible future variations of the Information. The Information has been provided solely for informational purposes. The issuance of this Information shall not be taken as any form of commitment of Grupo Herdez to proceed with any transaction. All the information contained in this document is prepared in accordance with International Financial Reporting Standards (IFRS) as of September 30, 2019, unless otherwise stated.

  3. I N V E S T M E N T C A S E +100 P R O F I T A B L E D I V E R S I F I E D Y E A R S OF B R A N D E D F O O D 0 3 G R O W T H P O R T F O L I O E X P E R I E N C E L E A D E R S T R A T E G Y S O U N D S O L I D C O R P O R A T E C O M M I T T E D T O F I N A N C I A L G O V E R N A N C E S U S T A I N A B I L I T Y S T R U C T U R E

  4. S T R A T E G Y 0 4 S U P P O R T A N D P R O M O T E M A I N T A I N A N D G E N E R A T E G R O W T H S U S T A I N A B L E E X E R C I S E A I M P L E M E N T F O R M S O C I E T I E S T H R O U G H T H E M A N A G E M E N T R E S P O N S I B L E T E C H N O L O G I E S T H R O U G H T H E D E V E L O P M E N T O F P R I O R I T I Z I N G C O R P O R A T E T H A T A C C E L E R A T E D E V E L O P M E N T O F T A L E N T A N D W A T E R C A R E A N D C I T I Z E N S H I P P R O C E S S E S I N T E L L I G E N C E I N V E S T M E N T I N E F F I C I E N T U S E O F I N F R A S T R U C T U R E E N E R G Y

  5. C O R P O R A T E S T R U C T U R E 0 5 50% 50% 50% 100% McCormick de Barilla Herdez Del Fuerte Frozen division México since 1947 México since 2008 Nutrisa 2013 since 2002 Helados Nestlé 2015 Grupo Herdez consolidates 100 percent of its Frozen division, Herdez Del Fuerte - Mexico, Barilla México and McCormick de México in its financial statements . 50% The proportional stake of Herdez Del Fuerte in MegaMex since 2009 MegaMex is registered in “Equity Investment in Associated Companies “.

  6. L E A D I N G B R A N D S O U R B R A N D S I N M E X I C O 0 6 O U R B R A N D S I N T H E U S D I S T R I B U T I O N AG R E E M E N T S I N M E X I C O

  7. I N F R A S T R U C T U R E 15 M O R E T H A N 1 0 , 0 0 0 P L A N T S E M P L O Y E E S 0 7 24 D I S T R I B U T I O N 6 T U N A C E N T E R S V E S S E L S 4 8 0 + 6 7 , 0 0 0 + N U T R I S A H E L A D O S N E S T L É S T O R E S P O S

  8. NET SALES S E G M E N T M I X 22,291 20,971 1,600 20,065 1,531 15,953 3,182 18,181 1,230 2,985 2,882 16,356 1,158 17,508 2,592 1,079 16,455 15,953 79% 14% 7% 2,139 14,431 Preserves Frozen Exports 13,139 0 8 CAGR 5 YEARS = 9.3% Preserves 7.5% 2015 2016 2017 2018 12M3Q19 Frozen 22.2% P R E S E R V E S FR OZ EN EXPOR T S Exports 10.9% C ONS OL I D AT ED FI GURES I N M I L L I ON P ES OS

  9. E B I T D A S E G M E N T M I X 30.0 3,796 4,000 28.0 3,517 169 3,295 3,500 169 466 26.0 2,816 2,887 130 332 277 3,161 3,000 83 24.0 3,016 79 2,888 136 103 2,668 22.0 2,634 2,500 83% 12% 5% 20.0 Preserves Frozen Exports 2,000 17.7 18.0 17.0 0 9 16.8 16.4 1,500 15.5 16.0 1,000 14.0 CAGR 5 years = 9.5% 500 12.0 Preserves 7.2% 10.0 0 2015 2016 2017 2018 12M3Q19 Frozen 31.8% Exports 20.8% E B I T D A M A R G I N E X P O R T S P R E S E R V E S F R O Z E N C ONS OL I D AT ED FI GURES I N M I L L I ON P ES OS

  10. C O M M E R C I A L L E A D E R S H I P C O N S O L I D A T E D C O N S O L I D A T E D S A L E S M I X S A L E S M I X B Y C A T E G O R Y B Y C H A N N E L Mayonnaise 3% 9% Frozen 4% 1% Super Markets 5% 1% Pasta 1% 2% Wholesalers Tomato purée 5% 2% 31% 32% 2% Vegetables Club stores Canned Tuna 3% 7% Exports 1 0 Mole 4% Nutrisa stores Salsa 7% Foodservice Jams 5% Ketchup DSD (traditional) Tea 5% Convenience 8% Mustard Others 7% Food Packaging 17% Tuna 30% 8% Others C ONS OL I D ATED FIGURES IN M ILLION PESOS

  11. P R E S E R V E S S N A P S H O T G R O W T H P R E S E R V E S D R I V E R S S A L E S M I X B Y C A T E G O R Y H O U S E H O L D P E N E T R A T I O N Mayonnaise & P R E M I U M 15% R E D U C T I O N O F V E R S I O N S Pasta D I S T R I B U T I O N G A P S Tomato purée 2% 3% Vegetables 40% 1 1 Mole 5% Salsa 5% C O N S U M E R Tuna I N S I G H T S ’ H O L I S T I C Jams B A S E D C O M M U N I C A T I O N 6% I N N O V A T I O N Tea 6% Others 10% 10% C O N S O L I D A T E D F I G U R E S I N M I L L I O N P E S O S , C O N S I D E R I N G S A L E S I N M E X I C O

  12. P R E S E R V E S P E R F O R M A N C E CAGR 5 YEARS 20,000 40.0% Net sales: 7.5% 17,508 18,000 EBITDA: 7.2% 35.0% 16,455 15,953 16,000 14,431 30.0% 13,139 14,000 12,197 25.0% 12,000 20.3% 18.3% 18.3% 18.3% 18.1% 18.1% 10,000 20.0% 8,000 15.0% 1 2 6,000 10.0% 4,000 5.0% 2,000 0 0.0% 2014 2015 2016 2017 2018 12M3Q19 EBITDA MARGIN NET SALES C O N S O L I D A T E D F I G U R E S I N M I L L I O N P E S O S

  13. P R E S E R V E S M A R K E T L E A D E R S H I P 30% VEGETABLES 44% H O M E – S T Y L E S A L S A 29% 1 3 47% PASTA T E A We are #1 o #2 74% 72% M A Y O N N A I S E T O M A T O in categories P U R É E that represent 87% of our sales in 83% M O L E JAMS 49% México TH I R D PAR TY I N F OR M ATI ON C ON S I D E RI N G M OD E RN TRAD E AN D WH OL E S AL E R S F I G UR E S AS OF S E PTE M BE R 3 0 , 2 0 1 9

  14. P R O D U C T I N N O V A T I O N & M A R K E T I N G C A M P A I G N S P R O D U C T PREMIUM VERSIONS CO-CREATION 1 4 RESPONSIBLE CONSUMPTION NEW HABITS CONSUMPTION OCCASIONS

  15. F R O Z E N S N A P S H O T F R O Z E N G R O W T H S A L E S M I X B Y C H A N N E L D R I V E R S 1% INCR EASE ST OR E 1% 1% POR T FOLIO T R AFFIC & 12% SEGM ENT ATION Nutrisa stores FR EEZ ER B Y CHANNEL PR OD UCTIVITY DSD traditional 39% 1 5 Convenience 17% Modern trade S T R E N G T H E N I N G SG&A OF SALES CONT R OL Wholesalers C H A N N E L S Club stores Foodservice 29% C ONS OL I D ATED FIGURES IN M ILLION PESOS CONSIDERING SALES IN M EXICO

  16. FROZEN PERFORMANCE CAGR 5 YEARS Net sales: 22.2% EBITDA: 31.8% 3,500 20.0% Acquisition of Helados 3,182 Nestlé 2,985 18.0% 2,882 3,000 16.0% 2,592 14.6% 2,500 14.0% 2,139 11.1% 1 6 12.0% 2,000 10.0% 9.6% 10.0% 1,500 8.0% 1,166 6.3% 6.0% 1,000 4.0% 4.0% 500 2.0% 0 0.0% 2014 2015 2016 2017 2018 12M3Q19 NET SALES EBITDA MARGIN C ONS OL I D ATED FIGURES IN M ILLION PESOS

  17. PRODUCT INNOVATION RENEWED IMAGE 1 8 LEVERAGE THROUGH THE POWER OF BRANDS NEW PRODUCTS

  18. M E G A M E X S N A P S H O T To bring the spirit of Mexico to every table F O O D A W A Y A V O C A D O S A L S A S & F R O M H O M E F O R A L L S A U C E S D I S R U P T I O N 2020 Goals 1 9 USD $1B Net sales INCR EASE ACCELER AT E GR OW M EGAM EX 14-16% EBITDA HOUSEHOLD PENET R AT ION SHAR E PENET R AT ION margin

  19. M E G A M E X P E R F O R M A N C E CAGR 5 YEARS Net sales: 13.2% EBITDA: 13.1% 14,273 40.0% 13,258 14,000 35.0% 12,168 12,000 10,840 30.0% 10,000 8,876 25.0% 2 0 7,689 8,000 18.3% 20.0% 16.3% 15.0% 14.2% 6,000 13.7% 13.6% 15.0% 4,000 10.0% 2,000 5.0% 0 0.0% 2014 2015 2016 2017 2018 12M3Q19 NET SALES EBITDA MARGIN C ONS OL I D ATED FIGURES IN M ILLION PESOS

  20. M E G A M E X L EV ERAGE ON TH E AD OPTION OF P O R T F O L I O GREEN SALSA AND STREET INSPIRED FOOD M E G A M E X S A L E S M I X B Y C A T E G O R Y Salsas 10% 2% 2% Guacamole 3% I NC REASE HOUSEHOLD 4% Tortillas PENETRATION 43% Mole 2 1 9% 51% of U. S. hous eholds Peppers buy avocados Tortilla Chips Dips 27% MARKET SHARE* Others 13% H O M E - S T Y L E 38% G U A C A M O L E S A L S A 75% 2% M O L E T O R T I L L A S *T HI RD P ART Y I NFORM AT I ON C ONS I D ERI NG M OD ERN T RAD E

  21. Through the Saber Nutrir program, S U S T A I N A B I L I T Y we fight malnutrition and food M O D E L insecurity with training and the installation of productive projects. We promote labor equality through the installation of nursing rooms, 17% of all the energy creating stronger bonds with our consumed by our operations employees. comes from the cogeneration project. 2 2 More tan 90% of our agricultural suppliers comply with the Agrochemicals Management Program, thus reducing our impact on the environment.

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