Next Generation Media. Next Generation Regulation. 39th epra Meeting Heiko Zysk VP Governmental Relations & Head of European Affairs ProSiebenSat.1 Media AG Budva, 5 June 2014 Page 1 |
TV is the powerhouse for all means of distribution. Live Streaming Online Content Concerts Audio Games Apps Sales Travel & Events Sports & Outdoor Market Places Pay VoD Beauty & Digital Perfumes Commerce Free Health VoD Home & TV Power Fashion & Living Accessories Successful Television drives the whole digital value chain. Page 2 |
TV continues to dominate media consumption, Online Video as additional growth opportunity Average daily usage in Germany [in minutes, age group 14-49 years ] CAGR 260 Total TV related 242 min. +2% 240 usage 220 TV usage 205 min. +1% 200 Online (w/o 63 min. +9% 60 Online Video) 28 min. -4% 40 Print Online Video 20 min. +62% 20 Online usage w/ 19 min. +9% TV reference 0 2002 2004 2006 2008 2010 2011 2012 2013e Page 3 | Source: SevenOne Media, forsa, Enigma GfK, mindline media; Note: Online since 2008 without passive usage; Online Video: P7S1 estimate
In the young target group TV is the lead medium. And online, TV content dominates video. Average daily usage in Germany [in minutes, age group 14 – 29 years ] CAGR 200 Total TV related 189 min. +1% usage 180 160 TV usage 146 min. -1% 80 Online (w/o 76 min. +11% Online Video) 60 23 min. -4% Print 40 Online Video 22 min. +63% 20 Online usage w/ 21 min. +11% TV reference 0 2002 2004 2006 2008 2010 2011 2012 2013e Page 4 | Source: SevenOne Media/mindline media 2013; Online since 2008 without passive usage Online video usage: SevenOne Media/mindline media 2013; before 2012: P7S1 estimate
TV and Online do not live in separate worlds any longer. Neither should Regulation. Germany’s Next Topmodel • 22.4m video views – thereof 24% web-only content • Strong social media presence: No.1 German Social TV 22.4m Facebook site in terms of fan activity index 1) video views • Ramp-up campaign before TV start generates 700k views The Voice Kids • Cross-media story telling starting before TV airing with 6.9m 250k video views in ramp-up phase • 6.9m video views in total – thereof 14% web-only content video views Page 5 | 1) 74% of all GNTM Facebook Fans are interacting vs. 17% of all “Berlin Tag & Nacht ” fans.
If we had to identify one single issue for this decade: Securing access to content is the “Now & Next Big T hing” Fair Access is key Platforms must ensure fair and unbiased access 1 1 Search must enable viewers and users to access legitimate content 2 2 3 3 Devices must not enable parasitic overlays Regulation must focus on bottlenecks 4 Page 6 |
Regulatory Framework: What’s hot, and what’s not What’s hot What’s not Understanding that all competition is global in Living in the analogue past of guarded national the 21 st century. markets and national regulation. Content-and Bottleneck centric regulation. Device- or Distribution-centric regulation: Converging Media needs Converging Regulation. Linear vs. non-linear is dead. Global & flexible standards for fair business Statutory & static Micro-Management of Quantitative Advertising, Quotas and similar “analogue” standards practices, editorial responsibility and values Hectic and “fab - oriented” editing of existing Timely but thorough analysis of existing regulation, “Article by Article”. regulation. Enabling all European media service providers Forcing European media service providers to to compete in fair competition go abroad to invest in future services Page 7 |
Disclaimer This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise. Page 8 |
Contact Heiko Zysk ProSiebenSat.1 Media AG Vice President Governmental Relations & Head of European Affairs heiko.zysk@prosiebensat1.com Page 9 |
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