Networking for Global Security Countries Represented Exhibiting Western South E & C Asia MENA Africa South North Countries Europe Pacific Europe America America Exhibitors’ Satisfaction Overall Western E & C South South North Exhibitors Asia MENA Africa Europe Europe Pacific America America Delegations South C & S North Western E & C Asia MENA Africa Official Countries Pacific America America Europe Europe Delegates Official MoD JAF SOFEX/ Air Police Darak Navy Civil Delegations BG and higher KADDB Force Defense Media Media Media Sponsors Cash In Kind Defense Other Outlets Partners Present
Demand Supply Oceania Africa Oceania Africa Americas Americas Middle- Middle-East East Asia Asia Europe Europe Exhibitors Delegations 1,200 1,000 800 600 400 200 0 2004 2006 2008 2010 2012 2014 2016 Growth Stand Equivalent
The Eleventh Edition
The Eleventh Edition Exhibiting Companies 382 Exhibitors 37 Countries
The Eleventh Edition Exhibitors by Region Oceania Africa Americas Middle-East Asia Europe
The Eleventh Edition Indoor Exhibition Space by Type Indoors Bare Space 82% Indoors Shell Scheme 18%
The Eleventh Edition
The Eleventh Edition Official Delegations 116 Exhibitors 57 Countries
The Eleventh Edition Official Delegations by Region Oceania Africa Americas Middle-East Asia Europe
The Eleventh Edition Official Delegations 57 Countries by Rank 116 Delegations 399 Delegates Col - 54% Brig. Gen + 46% MoD + **** *** ** * 11 5 10 33 53
The Eleventh Edition Exhibitors ’ Satisfaction Survey Summary 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Achieved Business Objectives Business Opportunities Helpful SOFEX Team Meet expectations Money Value Rate 2016 Event Rating Layout Satisfied Brand Awareness Opportunities SOFEX Bring Together Right Industry Professionals Satisfied Delegations Rate Media Attendance Rate Media Coverage Repeat your Sponsorship Rate Services at Place of Stay Audio Visual Providers Catering Central Reservation Contractor Cleaning Services Flower Provider Freight Forwarder Shuttle Bus Stand Contractor Temporary Staff Entrance Procedure Parking Facilities Highly Satisfied Satisfied Not Satisfied
The Eleventh Edition Exhibitors ’ Satisfaction Survey Summary 2016 vs. 2014 100 90 37% 26% 80 2% 70 60 50 63% 72% 40 30 20 10 Don’t Know No 0 Yes Return in 2014 Return in 2016
Steady Growth 2004 - 2016 120.8% 2004 2006 2008 2010 2012 2014 2016 291.6% Exhibitors Co. 173 292 319 352 323 373 382 Co 336.4% m 2 Space Sold Indoors 3,037 4,030 7,323 10,427 8,335 11,649 11,894 Stand ≡ Indoors 253 475 767 947 758 1,079 1,104 S. Eqv 153% m 2 Average Space Indoors 17.55 19.9 32.8 39.2 31.2 47.4 44.4 m 2 Space Sold Outdoors 2,593 4,646 5,407 2,442 2,088 3,711 3,707 43% Outdoor Space Indoor Space Exhibitors 6,000 15,000 400 300 4,000 10,000 200 5,000 2,000 100 0 0 0 2004 2006 2008 2010 2012 2014 2016 2004 2006 2008 2010 2012 2014 2016 2004 2006 2008 2010 2012 2014 2016 Stand Equivalents Average Space- Indoor 1,200 50 1,000 40 800 30 600 20 400 10 200 0 0 2004 2006 2008 2010 2012 2014 2016 2004 2006 2008 2010 2012 2014 2016
The Eleventh Edition
The Eleventh Edition Site Utilization Entrance Registration Parking Exhibitors’ Entrance Hall 1 Chalets Hall A Hall 6 Hall 2 VIP Lounge Hall 5 Hall 3 Static Displays Viewing Stand Hall 4 Restaurant Hall B Opening Ceremony Official & Live Demo Area luncheon Delegations Entrance
The Eleventh Edition The Conference “ Special Operations Forces and the Emerging Hybrid Threat Environment ”
The Eleventh Edition The Conference “ Special Operations Forces and the Emerging Hybrid Threat Environment” Keynote Speech : Presented by HE Gen. Mishal Al-Zaben - Chairman of the Joint Chiefs of Staff, on behalf of HM King Abdullah II. First Session Improving the Battlefield Performance of Special Forces Operators against Emerging Irregular Threats Jordan Future Irregular Warfare Challenges & Implications for Special Operations Forces USA Identifying the Strategic Enablers of Rapid Response & Situational Adaptation for Special Operations Forces Germany Panel Discussion Second Session Executing Search & Rescue Operations in Hostile Environments with Complex Topographies Pakistan Effectively Developing & Deploying Capabilities for Information Operations in Special Missions Australia Panel Discussion Third Session Soldier Modernization for Special Forces – Assessing Achievements and Outlook to 2020 France Agility & Mobility vs. Protection & Firepower – Achieving a Flexible Force Posture For Special Forces Poland Panel Discussion
The Eleventh Edition
The Eleventh Edition Jordan Armed Forces - Arab Army Joint Special Operations Command
The Eleventh Edition
The Eleventh Edition VPK Belarus
In a few years, SOFEX has become a major rendezvous for the global Special Operation Forces, therefore it is important for us, as French Special Forces, to attend due to the high concentration of decision makers who are preoccupied by the same operational issues and equipment as we are. Major General Gregoire de Saint Quentin - Special Forces Commander – France SOFEX has a great history, a great edition, this is the 11th version. 22 years of displaying high-end capabilities for the Special Forces & Security Forces. It is important for the UK to have companies representing interest here and it is important to show interest in the exhibition but equally to see the capabilities on display that only Jordan and SOFEX can bring in that we may be interested in the future, for that purpose I say it is a great exhibition that we want to return to it Lieutenant General Tom Beckett CBE - Senior Defence Adviser to the Middle East – United Kingdom I have the opportunity to see the new technologies & new equipment. It is a professional exhibition and we would like to thank you for the opportunity for SOFEX 2016. It is a new experience for the Brazilian Armed Forces Colonel Marco Antonio Cagnoni – Defence Attaché - Brazil As a South African delegation, It is very important for us to be here because the theme of this exhibition is Networking. We live in a global threat currently in all of the world exchanging of information, intelligence and experiences. The main attraction for the South African delegation is the military industry, advanced technology that is taking place in fighting extremism and the challenges that countries face with their security. We will definitely return for SOFEX 2018 to learn more Colonel J.P.Spangenberg – SSO Operations Special Forces – South Africa
AUSA This is an ideal place for the decision makers that go through the Exhibit and the opportunity for interaction with the Special Operators from around the world. ADS - UK SOFEX has a very wide & diverse number of Visitors & Providers Aselsan - Turkey SOFEX is one of the Special Events that you should take it to the agenda especially in the Middle East BAE - UK SOFEX brings delegations from around the World, it also brings a lot of different industry together to discuss different opportunities going forward. It is a great highlight & it exposes the Jordanian Market place particularly which is very important for us tounderstand and get a better business Bell Helicopter - I would highly recommend it, we have been coming here over 15 years now and If you want to have one on one conversation with USA Customers within the Middle East & outside, this is a great place for that. CADEX - CanadaWe have been here since 2010 and the reason we come here is because SOFEX actually brings up all the leading edge technologie s from companies all over the World and because SOFEX is the leading Special Operations Forces Exhibition in the Middle East. As an Exhibitor, we get a tremendous value and Return on Investment because we get to penetrate the Middle Eastern Market. Everybody is here in one place, it just brings back a great return Datron - USA SOFEX is a great venue to Exhibit products, there are varieties of products and attendees which makes it a perfect venue to attend Hytera - China In two years, SOFEX will be the biggest Expo in the Middle East and maybe in the World My message will be to attendees and Vendors: This is a very good opportunity for both parties to meet, communicate & to see the latest & the greatest technology
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