National Action Program Board Report: June -September 2017 Tyler Goodridge & Rachel Motley
National Action Program Changes to the Department Overview In March of 2017, NOW launched the The NA Program has evolved, National Action Program (NA Program). focusing on long-term strategies, This program is NOW’s set of action solidifying relationships with partners priorities for activists around the country & allied organizations, and addressing and it includes five campaigns. In the the needs of each chapter. initial launch of our program, the NA Additionally, the NA team has taken Team focused its attention on creating on new responsibilities within the messaging for each campaign as well as organization that extend beyond our providing concrete actions for local core campaigns including digital chapters, members, and burgeoning communications, coalition building, activists. and political work. Please hold all questions until the end of the presentation. For more information about our restructuring, please contact Tyler at actionassociate@now.org
Table of 1. What We’ve Done 2. Future Strategy Contents 3. Digital Communications
What We Have Done
1. Mobilize for Reproductive Justice Combatting Trumpcare and attacks on reproductive rights 5
Over the past two months, we have dedicated our time and Reproductive attention to the ever-looming Affordable Care Act Repeal and its many iterations. Justice Campaigns: The NA team has created a number of tools and June - September resources that focus on mobilizing our activists to: 1. Place pressure on their representatives to oppose the ACA repeals 2. Conduct advocacy work within their own communities Coalition Trumpcare Trumpcare Work 3.0 4.0
NOW THIS: A complex idea can be conveyed with just a single image or video. To defeat Trumpcare, we tried to make our content as dynamic and engaging as possible for our members and activists. 7
2. ERA Advocate for intersectional constitutional equality 8
Over the past few months, we’ve seen tremendous growth around the ERA. With this in mind, the action agenda for this campaign looks to: Equal Rights 1. Pursue a two-state strategy to ratify the ERA Amendment 2. Pursue a start-over strategy to ratify the ERA Campaigns: 3. Educate new feminists on the ERA and its implications for women 4. Advocate for an inclusive and intersectional ERA interpretation June - September Women’s Equality Day Utilizing our Visions For Equality microsite, we asked our members and outside activists to submit their visions for equality.
ERA Campaigns Information Target State Briefs Agenda ERA CONTENT Visions for Action Emails Equality
3. Voting Rights Coalition Work and Awareness to protect our vote
Our AVR campaign brings a feminist lens to the issue of voter suppression. In doing this, we have decided to focus our attention on intentional actions that: Voting Rights 1. Bolster NOW’s name in the circles focused on voting rights Campaigns: 2. Strengthen our partnerships with voting rights organizations 3. Educate our members on instances of voter suppression in the country June - September Voting Rights Month Voting Rights Alliance HR 3029 We have also been On July 19, the VRA hosted a HR 3029 is a piece of instrumental in facilitating rally in front of the White legislation introduced by digital engagement of House protesting the first Rep. Marc Veasey (D-TX) meeting of the Presidential Voting Rights Month with protesting the Presidential Advisory Commission on the VRA, promoting the Advisory Commission on Election Integrity. NOW was a Election Integrity by work of our many allies, and strong presence at the event President Donald Trump. creating the graphics used along with the ACLU, Rock the on social media throughout Vote, and the Hip-Hop Caucus. September. .
4. ECT Uplifting women and addressing Trauma 13
End The Criminalization of Trauma Campaigns: June - September March for Black Women Dignity For Incarcerated Women Act Along with a number of our chapters, Introduced by U.S. Senators Booker (D-NJ), participated in the March for Black Warren (D-MA), Durbin (D-IL), and Harris Women as well as the March for Racial (D-CA), this act allows for better visitation Justice. The march brought attention to policies for primary caretaker parents, bans the rampant state violence, the widespread shackling and solitary confinement of pregnant incarceration of Black women and girls, women, provides pregnant women and mothers rape and all sexualized violence, and the with access to drug counseling programming and murders and brutalization of parenting education, and ensures that quality transwomen. pads and tampons are provided to inmates free of charge.
NOW at the March for Black Women: Place your screenshot here
Future Strategies
TRAP LAWS LGBTQIA+ Rights Rural Women
Intersectional ERA Target State Actions
Women Running Texas Legislation 19
Dignity of Incarcerated Women Act Title IX & Betsy DeVos Campus Engagement
Dream Act Texas California
DIGITAL COMMUNICATIONS
FACEBOOK 187,799
Facebook has been and continues to be, our most popular digital platform. The NA program has made a conscious effort to utilize this space to Demographics: promote the campaigns of the NA program. Our Facebook is now our ‘official platform’. Age, Sex, Top Post Female Male Age 18-24 25-34 35-44 45-54 55-64 65+ 85% 15% 11% 24% 23% 17% 12% 10% Date Post Reactions 7/28/17 Post on the work of Collins and Murkowski in defeating 3.7K Trumpcare 8/26/17 NOW Announcement of Women’s Equality Day 902 9/28/17 Toni Op-Ed On The March for Black Women 339 9/07/17 Press Statement of Betsy DeVos & Title IX 319 8/17/17 NOW Press Statement on Oregon Birth Control Mandate 303
Twitter 88,000
Over the past five months, the NA Program has taken control of our Twitter account. This includes original graphics, tweets, and information that is not only engaging, but educational for our audience. Demographics: Female Male Age, Sex, Age 18-24 25-34 35-44 45-54 55-64 65+ 84% 16% Top Post 11% 38% 23% 17% 6% 4% Date Tweet Retweets Likes On this day, the 19th amendment was passed, granting 8/26/17 women access to the ballot. Today, that fight still lives on. 499 664 #WomensEqualityDay pic.twitter.com/jUBt1Ua8t8 NOW stands in support of @womensmarch as they march 7/12/17 in protest of the NRA. Join us on July 14th: 272 136 http://bit.ly/2vc27F0 #NRA2DOJ pic.twitter.com/pwy8CH5eXB 7/28/17 At 1:30 am, GOP senators tried to strip millions of Americans of their health care. They lost. AGAIN. 98 247 #FailureFriday nyti.ms/2h7ofOF "We can’t talk about racial justice without talking about the 9/27/17 ways that racism hurts women of color." 62 111 http://bit.ly/2xxBcsc "Black women, I thank you for existing ." - @iHartEricka 9/30/17 33 162 #M4BW � � � � pic.twitter.com/duBkLpyznD
Let’s Review Some CONTENT: Facebook Twitter A udiences Audiences Our younger followers are passive ● Higher engagement with action and ● engagers ; meaning they do not live events interact with our content outside of Interested in on-the-ground action ● ‘likes’, ‘loves’, etc and live events Our older audience, tends to ● actively engage with our content through comments and actions Most Popular Topics contemporary feminist issues: ● Most Popular Topics immigration, racial justice, ○ Reproductive Justice ● pop culture, and LGBTQIA Title IX ● issues. ERA ●
Questions? For more information or concerns, please ▪ contact: Digital Communications, Advocacy, & Strategy: ▪ - Tyler Goodridge - actionassociate@now.org Policy & Action Items: ▪ - Rachel Motley - actionpolicy@now.org
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