NASDAQ: CNTF NASDAQ: CNTF • Smart • Ultimate • Outdoor Pursuing for the dreams
Safe Harbor Statement This presentation contains forward-looking statements that involve estimates, assumptions, risks and uncertainties including statements relating to our business outlook statements regarding our business uncertainties, including statements relating to our business outlook, statements regarding our business opportunities, statements regarding a broad-based recovery beyond China 3G, and statements regarding the development of our various businesses. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements statements can can be be identified identified by by terminology terminology such such as as “will ” will, “expects ” expects, “anticipates, ”future,“ ”intends,“ ”plans,“ ”believes,“ ”estimates,“ ”confident,“ ”outlook“ and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U S Securities and Exchange Commission on Forms 20-F and 6-K etc in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20 F and 6 K, etc., in in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MobiFox‘s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties A number of important factors Forward looking statements involve inherent risks and uncertainties. A number of important factors cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in MobiFox’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement not undertake any obligation to update any forward looking statement, except as required under except as required under applicable law. Please note that this presentation was created as of the date listed, and reflects management views as of that date The Company undertakes no obligation to update information contained herein of that date. The Company undertakes no obligation to update information contained herein. Pursuing for the dreams
Index 1. Company Brief 1. Company Brief 2. Prospective on Industry 2. Prospective on Industry 3. Global Launch of Our Products 3. Global Launch of Our Products 4. Sales & Marketing Activities 4. Sales & Marketing Activities 5. Financial Performance 5. Financial Performance 6. Appendix 6. Appendix Pursuing for the dreams 3
Company Stock Snapshot US$5.00 Per ADS in Cash & Cash Equivalents Symbol NASDAQ: CNTF Closing price March 12, 2014 $2.27 Market capitalization $120 million Weighted average diluted American Depositary shares (ADS) in fourth quarter Dec 31 2013 52.9 million Financial year end December 31 Net revenues / Net Income FY 2011 $323.8M / $27.1 M Net revenues / Net Income FY 2012 $137.7M / $(3.3) M Net revenues / Net Income FY 2013 $119.5M / $(2.5) M Net cash year end 2013 $265.6 M Net cash per share (ADS) year end 2013 ( S) $ $5.00 EPS (ADS) Diluted FY 2012 / 2013 $(0.0622)/ $(0.0467) Pursuing for the dreams
Our Primary Businesses Consumer Products Direct(Branding): a brand of specialized mobile 27% % 67% 67% phones for consumers phones for consumers Games/Apps: an intellectual property based 6% 6% gaming business and Cloud applications developer to support wireless devices making wireless devices making it easier for consumer use and play Enterprise Solutions: an established global Enterprise solutions provider for wireless provider for wireless products. Pursuing for the dreams
Company History Mobile Phone Branding Ruggedized Ultimate Design Mobile Technology Year 2002 Year 2008 Year 2008 Year 2011 Year 2011 Year 2013 Year 2014 Ruggedized Devices Year 2005-IPO NASDAQ Branding Mobile Ruggedized Phone Sport watch Sport watch phone Sport camera Specialized Phone Applications ODM Launch MobiFox Brand Brand Pursuing for the dreams
Company Brief and Investment Highlights � Ruggedized smart devices provider with proven track record � Ultimate sports watch, sports camera provider � Cloud applications developer to support wireless devices making it easier for consumer use and play � Enterprise Solutions for the specialized wireless devices for security, military and corporate clients in China military and corporate clients in China � One of the few Chinese wireless products makers that export products to USA � Strong balance sheet with ample cash and little debt � Developing attractive portfolio of real estate in China for potential use, lease or sale lease or sale Pursuing for the dreams
Perspective on the Industry � Lifestyle change create the sporty outdoor life everywhere; y ; � The view of Chinese on happiness and casual life has changed dramatically; � Rapid rise of people pursuing outdoor lifestyle; � Increasing demand on ruggedized smart devices, watch, earphone, camera and more � Increasing demand not only for the devices but also the applications and online services. Pursuing for the dreams
Increasing Demand of Ultimate Products for Outdoor workers Increasing Demand for outdoor workers for remote command and management Fishing Logistics Outdoor Construction Farming Police Enforcement Mapping Mi i Mining Fire Protection Military Pursuing for the dreams
Ruggedized Smartphone � Branded mobile phones target niche market with Branded mobile phones target niche market with attractive margins around 30% � Innovative and specialized offerings to consumers and enterprise markets d i k � Ability to tailor hardware and software solutions to meet customers’ specific needs meet customers specific needs � Strong capabilities across all aspects of handset design process Pursuing for the dreams
Wearable Innovative Products-1 MobiFox Ultimate Camera-a “Must Have” for Selling Points all outdoors enthusiastic (Coming Soon) all outdoors enthusiastic (Coming Soon) � Specially suitable for outdoor � Specially suitable for outdoor sports photography and support high definition video recording � World class photo processing � World class photo processing CPU. F2.8 wide angle professional lens � Support up to 4K high � Support up to 4K high definition ,1080P recording in sports mode Product Specifications p � Support Wifi remote control � Support Wifi remote control •Camera ： 12 million mega pixels,4K high definition ， F2.8 wide angle lens up to 100m and high definition •Memory ： 512MB RAM + 4GB ROM data transfer • SD Card support ： Up to 64GB Micro SD card •External Ports ： Micro USB 、 Mini HDMI 、 MIC � IP68 1.5 meters for 30mins � IP68 1 5 meters for 30mins Optional ： Wi-Fi Remote control （ 100m range ）， Casing ， Optional ： Wi-Fi Remote control （ 100m range ）， Casing ， • Dimensions ： 63*45*25mm （ 34 camera angles) • Battery Capacity ： 1050mAh � small design for easy carry • Status ： Q1 ， 2014 � Rich Applications to satisfy � Rich Applications to satisfy the needs of the users. Pursuing for the dreams
Wearable Innovative Products-2 MobiFox Smart “Ultimate Watch”- Global First “Ultimate Smart Watch” for outdoor lovers. Water resistant up to 30 meters Ultimate Outdoor Smart Headphones- Ultimate Outdoor Smart Headphones- MobiFox Ultimate Outdoor Smart Headphones are specially tailor for groups, such as outdoor enthusiastic, back packers, rock/mountain e t us ast c, bac pac e s, oc / ou ta climbing lovers and more. Based on the Android operating system, MobiFox Ultimate Outdoor Smart t M biF Ulti t O td S t Headphones are integrated with smart phone functions, outdoor recording functions, ear- phone functions and more. p Pursuing for the dreams
MobiFox Apps-Cloud Mobility Application pp y pp MobiFox Apps is the platform to support all the ultimate devices of MobiFox devices of MobiFox � Sports data collection p � Moment sharing through social platforms � Share the joy about sports and exercise within the community. � Targeting Customers who wants to keep Fit.” Supporting Devices not limited to MobiFox Products Exercise Power � Record the route and status of your exercise regime 24/7； � Ability to customize targets to suit individual needs； � Ability to customize targets to suit individual needs； � Keep track of calories burnt daily； � Instant sharing of exercise results with friends through social platforms � Create E-appointments with your friends for running and other sporting activities Pursuing for the dreams
Sales &Marketing Activities Increase the efforts in marketing and promotional activities to ensure MobiFox’s leading position within the industry � Invested RMB30 million to advertise in various aviation/railway/travel magazines � Cooperate with China’s largest Tourism TV channel with a bundle deal valued at RMB1660 million. Pursuing for the dreams
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