MODERN LIFE IS RUBBISH? USING TIME USE ANALYSIS TO DISPEL MYTHS OF DECLINE
Modern Life is Rubbish Importance of approach and consistency of output • Changing rhythm of the day • Blurring of work/life boundaries • The rise of the (3D) ‘Super Dad’ • Different Class – socio-economics analysis • 24 Hour Society – always on, always connected •
Professor Jonathan Gershuny “Everything we do is located in time” Centre for Time Use Research, University of Oxford
THE CHANGING RHYTHM OF THE DAY
Areas covered Alarm Clock Britain • Communal meal-times • Shopping • Internet/Media • In 1974, In 2011, 1 in 4 people were eating 11% of people were having lunch at 12:30 lunch at the same time
THE BLURRING OF WORK/LIFE BOUNDARIES
Areas covered Perceived time-Pressure • Lunch and work • Working weekends • Screens everywhere – the challenge of connectivity • People are more likely to fit leisure into their day than work
PARENTING: THE RISE OF THE SUPERDAD
Areas covered Demographic change – the changing shape of families • Dads now do housework. A little. • Technology and the liberation of women • Childcare and enjoyment/time-pressure • Both genders spend more time on childcare than before
DIFFERENT CLASS
Areas covered Working hours – ABC1 and C2DE • Defined (communal) meal times • Media consumption • Sleep and income distribution • At 10pm, 1 in 50 ABC1s are working, compared to 1 in 20 C2DEs
ALWAYS ON, ALWAYS AVAILABLE
Areas covered Access to ICT (Internet) and personal ‘well - being’ • Screen culture – TV, Laptop, Tablet, Mobile… • Singles v parents – responsibilities, leisure, sleep • Relationship between sleep and ‘busyness’ • Always on, always awake: Those with the most leisure (single and/or wealthy), sleep least
MODERN LIFE IS RUBBISH? USING TIME USE ANALYSIS TO DISPEL MYTHS OF DECLINE
‘Busyness’ in contemporary culture
Technology work and Busyness
Home family and busyness much more than just digital media and technology
Consumer society and busyness Image: Jenny Holzer.
Retail and busyness
Caffeine technology and busyness
A complex inter-relationship Time Pressure, Life Satisfaction and Happiness Time Pressure - Disagree Time Pressure - Disagree Time Pressure - Neither/Nor Time Pressure - Neither/Nor % % Time Pressure - Agree Time Pressure - Agree 80 70 70 60 60 50 50 40 40 30 30 20 20 10 10 0 0 Very Satisfied Fairly Satisfied Not very/not Very Happy Quite Happy at all Satisfied 92% versus 85% 95% versus 88% Source: Trajectory Global Foresight Base: All UK Respondents (4500+)
So what is Time today?
Value for Time and the experience economy
Media and Time
Real world planning from research to data
The mobile revolution…..
……is just the beginning
And I’m already ready….to slow the pace
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