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Mistakes and Discoveries while Cultivating Ownership @aaronblohowiak aaronb@netflix.com On your first day at Netflix, you can: Push code into to prod, spend up to $25M without manager approval, you can sign contracts, and All we ask is that


  1. Mistakes and Discoveries while Cultivating Ownership @aaronblohowiak aaronb@netflix.com

  2. On your first day at Netflix, you can: Push code into to prod, spend up to $25M without manager approval, you can sign contracts, and All we ask is that you use good judgment.

  3. On your first day, are you ready to do any of that? No.

  4. Netflix Culture ● Avoid Rules ● People over Process ● Context not Control ● Freedom & Responsibility @aaronblohowiak

  5. From the CEO down the hierarchy, responsibility is delegated.

  6. From the CEO down the hierarchy, vision is refined.

  7. The Expectation for Every Employee at Netflix ● Responsibility & Follow-through ● Proactivity & Anticipation ● Great long-term decisions ● Defining how things should be @aaronblohowiak

  8. The Expectation for Every Employee at Netflix The highest* level of Ownership

  9. What is Ownership? ● Beliefs ● Attitudes ● Behaviors @aaronblohowiak

  10. It’s not binary. It’s a spectrum.

  11. Levels of Ownership 0. Demonstration 1. Oversight 2. Observation 3. Execution 4. Vision @aaronblohowiak

  12. Demonstration Oversight Observation Execution Vision @aaronblohowiak

  13. Demonstration Oversight Observation Execution Vision @aaronblohowiak

  14. Demonstration Oversight Observation Execution Vision @aaronblohowiak

  15. Demonstration Oversight Observation Execution Vision @aaronblohowiak

  16. Demonstration Oversight Observation Execution Vision @aaronblohowiak

  17. Vision Execution Observation Oversight Demonstration Maslow’s Hierarchy of Needs @aaronblohowiak

  18. Philipp Guttmann CC-BY-SA @aaronblohowiak

  19. Sound good?

  20. Not How To Cultivate Ownership Leading by Counter-Example

  21. Archie’s Communications @aaronblohowiak

  22. 4. Vision 3. Execution 2. Observation 1. Oversight 0. Demonstration @aaronblohowiak

  23. Mistakes: We have different ideas about which level we should be at

  24. Discoveries: Be explicit about what level we’re at. Explain why we are at the level we’re at.

  25. Lily’s Communications @aaronblohowiak

  26. 0. Demonstration 1. Oversight 2. Observation 3. Execution 4. Vision @aaronblohowiak

  27. Mistakes: We have different ideas about which level we are at

  28. Discoveries: Be explicit when the expected level changes. If someone is stuck in an approval-seeking behavior pattern, they may just be waiting for permission to stop! Establish the goal for every responsibility to get to vision

  29. Lily’s Region Squeeze @aaronblohowiak

  30. 4. Vision 3. Execution 2. Observation 1. Oversight 0. Demonstration @aaronblohowiak

  31. Mistakes: []

  32. Discoveries: Be explicit when the expected level changes.

  33. Fred’s Performance Tooling @aaronblohowiak

  34. Possible Interpretations Bad performance ● Poor judgment ● Bad onboarding ● Incorrect Level of Ownership ● @aaronblohowiak

  35. 4. Vision 3. Execution 2. Observation 1. Oversight 0. Demonstration @aaronblohowiak

  36. Mistakes: We agree on which level we are at, and believe it is the right level, but we are both wrong.

  37. Discoveries: Even amazing people shouldn’t start at a high a level because they don’t understand the current context, especially the implicit values of the team or project.

  38. Akwesi’s Meetings @aaronblohowiak

  39. Why? Don’t you trust me?

  40. 4. Vision 3. Execution 2. Observation 1. Oversight 0. Demonstration @aaronblohowiak

  41. Mistakes: We have different ideas about which level we should be at.

  42. Discoveries: Ownership evolves. Not just over the course of relationships, but also over the course of projects. When asking to have more Observation, have empathy for emotional implications.

  43. Bringing it all Together

  44. Levels of Ownership 4. Vision 3. Execution 2. Observation 1. Oversight 0. Demonstration Philipp Guttmann @aaronblohowiak CC-BY-SA

  45. Classes of Mistakes: We have different ideas about which level we are at. We have different ideas about which level we should be at. We agree on which level we are at, and believe it is the right level, but we are both wrong.

  46. Biggest Discoveries: Most failures of Ownership are failures to set the right context. Be explicit about the expected level, and when it changes. Don’t jump in the deep end. Have empathy.

  47. Given the right context and the freedom to do what’s best, people will make great decisions.

  48. New Hire Onboarding Intro to levels of ownership ● 3 months ● 6 months ● 12 months ● @aaronblohowiak

  49. Flash Back

  50. Archie’s Work @aaronblohowiak

  51. Bonus Track

  52. Vision Execution Observation Oversight Demonstration @aaronblohowiak

  53. Transcendence Cultivating Other People’s Ownership Vision Execution Observation Oversight Demonstration @aaronblohowiak

  54. The Expectation for Every Employee at Netflix The highest* level of Ownership

  55. *. Cultivation 4. Vision 3. Execution 2. Observation 1. Oversight 0. Demonstration @aaronblohowiak

  56. *. Cultivation Thank 4. Vision You! 3. Execution 2. Observation 1. Oversight 0. Demonstration @aaronblohowiak aaronb@netflix.com

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