MINIMUM VIABLE PRODUCT Erwin van der Koogh Elabor8 / 21st Century MBA erwin.vanderkoogh@elabor8.com.au @evanderkoogh
You keep using that word. I don’t think it means what you think it means..
SO WHAT DOES IT NOT MEAN? • What we can build before the deadline • What is possible within the project budget • The first version we are going to deliver • The least we can get away with
REMEMBER KANO?
WE WANT TRUE LOVE ..
LEAN STARTUP “A startup is a human institution designed to find true love under conditions of extreme uncertainty ” - Eric Ries
CYNEFIN 4 Types of problems: • Simple • Complicated • Complex • Chaotic
SIMPLE
SENSE CATEGORISE RESPOND BEST PRACTICES
COMPLICATED
SENSE ANALYSE RESPOND GOOD PRACTICES
COMPLEX
PROBE SENSE RESPOND GOOD PRACTICES
CYNEFIN 4 Types of problems: • Simple • Complicated • Complex • Chaotic
MINIMUM VIABLE PRODUCT “A minimum viable product is that version of a product which allows a team to collect a maximum amount of validated learning about true love with the least effort.” Eric Ries
404 A/B SOME EXAMPLES
MVPS DONE RIGHT
FROM SOLUTION-FINDER TO PROBLEM-UNDERSTANDER
WHICH MEANS PROJECTS ARE LIKE..
THEY SEPARATE US
AUDIENCE PARTICIPATION Q: Who are typical customers of Facebook? A: Advertisers Q: What does that make us? A: The Product
YOU FOUND A CUSTOMER NOW WHAT ?!
EXPERIENCE ECONOMY
THAT REQUIRES YOU TO BE A PARTNER TO SALES/BUSINESS INSTEAD OF A SUPPLIER
WHO DO YOU WANT TO BE?
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