Milestone of Cosmetic History Now people want to live better: convenient, healthy, and looking good Cosmetic grows like a fashion, since it is more lifestyle and being our 'must have' daily now Cosmetic claims grow and change according to people's need. Not only to cleans or treats. Nowadays, cosmetic is part of women's life.
Women Today Strong Active Beautiful They are concern about : Building healthier lifestyle Taking care of her skin Modern woman: Embrace natural beauty Moving away from manequin
What are women need today to 'take care' of their skin? Healthy skin Brighter / Lighter skin No sign of aging No pimples No shinny face & big pores Most of Asian women want their skin become lighter form their original skin's color
Nowadays Skin Care Trend: Whitening is driving the growth Volume : Skincare by Segment | 2010 vs 2009 by : AC Nielsen
Cosmetics-Launches by Claims • Global and Regional Retail Market No. of Launches Claims %LYR Growth 2005 2009 Long Lasting 0 11428 58% Brightening/Illuminating 0 10764 108% Seasonal 1091 7657 101% Botanical/Herbal 661 6154 83% Moisturizing/Hydrating 0 7436 62% Vitamin/Mineral Fortified 942 3765 41% UV Protection 1161 2847 13% Limited Edition 1434 2459 13% Source : Mintel Ease of Use 232 6660 268% Fragrance‐Free 456 3266 19% Total 7982 64445 69%
Why Today People Want to Get Lightened Skin? Since the latest 4 years until today, Lightening Products has become the rising star AC Nielsen, MINTEL and Euromonitor said that most consumer want to get their skin lighter to improve their performance They are so many lightening or whitening products in the market and we don't know which one is better and safe Most people only want to get their skin lighter even “whiter” compare to their original skin's color and don't pay attention to its ingredients
What we can do to educate consumer? Consumers need to get know-how about Skin Pigmentation and Skin Lightening, so that they can evaluate their skin, before they decided to get skin treatment Consumers have to know the risk if they are using prohibited ingredients in their cosmetic Consumers have to get their self esteem by feeling good about themself – discover how to look great by feeling great – and always get positively beautiful
Wardah Highlight As Halal pioneer in cosmetic industries and one of biggest indonesia's cosmetic brand, Wardah encourage to bridging this global market trend into product's realization that can help million women to feel more confident through their bright, health and beauty skin. Concern to Halal, Wardah not only develop cosmetics with high quality of raw materials, but also ensure that all of raw materials can meet the requirements of Halal.
Start from Your Skin Know your skin well will help you to get proper product and treatment
Knowing your Skin Type is Important Once you know your skin type, you will have a clearer understanding of which product formulations work best for you. For example, if you have oily skin you want to avoid overly-emmolient or greasy formulations at all costs. Converselly, if you have dry skin you will want formulations with creamier, richer base.
Skin Types Normal Skin No sign of oilyness or dryness • Dry Skin Most areas appear dry, flaky, matte, or feel • tight Oily Skin Four hours after cleansing, skin has excess oil, • shinny; and also has big pores Combination Skin Some areas are oily and some areas are dry •
Sun Damaged & Hyperpigmentation We have to protect our skin The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. from sun rays, because it can cause: 1. Skin damaged, irritation 2. Discoloration, hyperpigmentation 3. Aging 4. Skin cancer The key point: using skin care isn't only for your beauty but it because of our necessary to maintain and improve our health
Sun Damaged & Hyperpigmentation She is the taxy driver - It shows side of face exposed to window (more sun rays); and side of face away from window
Know Your Skin Skin's structure consist of 3 layers : 1. epidermis 2. dermis, (corium or cutis) 3. hypodermis/endodermis (subcutanea, or subcutis)
Skin's structure consist of 3 SKIN layers : 1. epidermis 2. dermis, corium or cutis) 3. hipodermis/endodermis (subcutanea, or subcutis) Upper layer of epidermis, consist of keratinized cells and renewed every 4 weeks (normal regeneration time for skin's cell is 28 days), but this process become slower due to our age. In this layer, epidermis cells (keratinocyte) are being regenerated. In this part, there is transparent cells produced melanin (skin pigmen)
SKIN COLOR Melanin pigment play dominant role in skin color determination This pigment produced in epidermis layer (transparent part, between epidermis and dermis)
SKIN COLOR Melanin production process : Melanin produced in melanocyte, catalysed by tyrosinase enzyme. This Darker skin after sun ray exposure (290-320 mm wave process run well length) is the result of no two step process. Firstly, in high physic and chemistry reaction cause melanin color within temperature or melanocyte become darker and trigger it fastly to enter keratinocyte. Second, this process accelerated and under UV rays increase melanin amount in cells. exposure
Skin's structure consist of 3 layers : SKIN 1. epidermis 2. dermis, (corium or cutis) 3. hipodermis/endodermis (subcutanea, or subcutis) Concist of elastic fiber, collagen, that support skin's elasticity and prevent from dryness. Lack of protein, nutrition, and aging factor caused this ability is decreased, reduof skin's elasticity and encourage wrinkles. In addition of our age, amino acid's level of collagen's precursor decrease and result in lack of quality collagen. Besides, lack of moisture, and dry. This low quality collagen cannot support skin's structure well, and resulting wrinkle and aging skin.
PIGMENTATION UV Keratinocyte Keratinocyte Firstly, physic and chemistry reaction cause melanin color within melanocyte become darker and trigger it fastly to enter keratinocyte. Second, this process accelerated and increase melanin amount MC in cells.
How to enhance our skin appearance? 1. Exfoliate deadskin cell & black spot 2. Always keep our skin moisturized 3. Use active ingredients that can stimulate cell's regeneration & maintain healthy skin
To Get Lightened Skin Pigmentation can be avoided by depigmentation process Depigmentation process of skin occurs, within several mechanism : Prevent skin from harmful UV rays – Destroy melanocyte's characteristic selectively – Influence melanin synthesis – Inhibit tyrosinase (enzyme) production – Basicly, depigmentation process can be enhanced by cosmetic product. But, we must take proper actives or raw materials to get the best formula that suit to our skin. Some of active ingredients can harm our skin. For example : Hydroquinon : It Inhibits tyrosinase (enzyme) production, but – potentially iritates skin (resulting redness and skin burn). It also can result in rebound effect when we exposed to sunlight. Mercury : It just like skin bleaching, destroys melanocyte, toxic and – harmful to body, and can accumulate in our organ Retinoic Acid: it also can irritate skin and can cause skin damaged if – we don't use with proper under doctor's treatment.
The Best Lightening Skin Concept: Get through your Naturally Skin Regeneration Process Be curious to instant effect --> Is it safe? Is it necessary or not? Wardah Lightening Skin Concept: Working as your skin natural regeneration We concern to maintain your skin's health We use 2 STEPS concept, in order to get your skin more adaptable to active ingredients. STEP 1 – lower concentration of actives STEP 2 – higher concentration of actives
Wardah Highlight As Halal pioneer in cosmetic industries and one of biggest indonesia's cosmetic brand, Wardah encourage to bridging this global market trend into product's realization that can help million women to feel more confident through their bright, health and beauty skin. Concern to Halal, Wardah not only develop cosmetics with high quality of raw materials, but also ensure that all of raw materials can meet the requirements of Halal.
Treatment for Whitening / Lightening Night Care Day care Prevention of Removing of Pigmentation Pigmentation Spot Care UV protection Cell activation Inhibit Melanin Anti oxidant Synthesis Anti oxidant Anti inflammation Inhibit Peeling Melanosome DNA repair transfer Anti oxidant Peeling
Wardah Lightening Series Concept
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