CAPITAL DISTRIBUTION TECHNOLOGY Miko Matsumura � SVP Developer Relations � � Web: http://developer.kii.com � Twitter: @mikojava � Email: miko@kii.com �
Last week’s theme: OmniChannel Retail
Me and Multi Platorm
About Kii: EXTENDING YOUR REACH TO THE MOST IMPORTANT MOBILE MARKETS IN THE WORLD BEIJING CHINA BARCELONA SEOUL SILICON VALLEY USA TOKYO JAPAN TAIWAN SINGAPORE
USERS LOVE YOUR APP WE‘LL HELP YOU BUILD A GLOBAL BUSINESS YOU HAVE YOU NEED CAPITAL DISTRIBUTION TECHNOLOGY • Great Idea • Investment • User • Cloud so you can acquisition and technology • Passionate users focus on your monetization • App “Genius” users deals
USERS LOVED ASTRO NOW ASTRO IS A PROFITABLE BUSINESS BEFORE Kii NOW WITH Kii US$550k $ • $550k Series A • Cloud technology • 5 star ratings • Distribution deals in funding for ASTRO Backup Japan and China • 9M downloads product • Six figure multi-year • User community • Subscription advertising deal Revenue opportunity
THE LAY OF THE LAND IN MOBILE PLATFORMS
What’s Happening in Multiplatform?
Unstoppable Market Growth for Mobile Worldwide in-application events measured by Flurry (billions) � � 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 - May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov 08 08 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 Source: Flurry Analytics, May 2008 – November 2012, Billions �
Competition for Consumers Continues to Increase Over 1.4 million available apps on iOS and Android 700 GOOGLE PLAY iTUNES APP STORE 675 650 600 600 500 460 425 400 350 250 250 200 160 80 28 20 2 March 2009 December 2009 August 2010 May 2011 July 2011 October 2011 April 2012 June 2012 September 2012 Sources: ¡Google, ¡Apple; ¡number ¡in ¡thousands ¡
Addressable Market to Surpass 1 Billion Next Year Active smartphone & tablet devices � Total Addressable Market � 1.1 B Aggressive: 5B WW Mobile Device Owners � Conservative: 2B WW Adults, Middle Class or higher � Upside: � Smartphones – dropping prices, especially Android � Tablets – little replacement, mainly new; sub for PCs � Connected TVs – to be shipped � 800 M Reference: � 2.3 Billion Internet Subscribers today � 331 M 76 M 23 M Aug 2009 Aug 2010 Aug 2011 Aug 2012 Aug 2013E Source: Flurry Analytics �
A Global Phenomenon Top Countries by Active iOS & Android Devices (millions) Already out of date! � 181 167 35 28 27 22 19 19 14 14 US China UK Japan S. Korea Germany France Canada Brazil Spain Source: Flurry Analytics active devices Oct 2012 �
30+ Countries Doubled in Last 12 Months Fastest Growing iOS & Android Markets by Active Devices 293% 269% 260% 235% 209% 202% 197% 181% 180% 180% China Vietnam Colombia Chile Ukraine Venezuela Turkey Philippines Egypt Russia Source: Flurry Analytics, Oct 2011 – Oct 2012, countries with at least 500k active devices as of Oct 2011 �
JAPAN HAS THE WORLD‘S HIGHEST DATA REVENUE PER USER 99% PENETRATION OF 3G HANDSETS 47% MOBILE WEB USERS OF WORLD MOBILE SUBSCRIBERS (US IS 22%) 47M “TAP-AND-GO” PHONES MOBILE PAYMENT MARKET MOBILE SUBSCRIBERS #1 AND #2 LOWEST CHURN N O I L WORLDWIDE L I M 2 2 1 NTT DOCOMO AND KDDI 122 MILLION MOBILE SUBSCRIBERS
WITH ONE BILLION MOBILE SUBSCRIBERS, CHINA IS THE BIGGEST MARKET HIGHEST NUMBER DAILY SMARTPHONE ACTIVATIONS #1 AND #2 BIGGEST TELCOS IN THE WORLD 277 MILLION MOBILE WEB USERS 你好 ^_^ ¡ UP 43 MILLION IN SIX MONTHS 118 MILLION 3G USERS HOME TO MOST HANDSET MAKERS/ HARDWARE OEMs 1 BILLION MOBILE SUBSCRIBERS !!!
How Mobile Stacks Up Against TV and The Web Web vs. Mobile App vs. TV Consumption, Minutes per Day � 180 160 168 168 162 140 120 127 100 94 80 72 60 70 70 66 40 20 - Dec 2010 Dec 2011 Dec 2012 Web Browsing Television Mobile Applications Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics �
SO WHAT TO DO? STACK EXAMPLES
Some Stacks? Support: ¡SoHware ¡Development ¡Tools ¡ Na?ve ¡and ¡Web ¡Delivery, ¡No?fica?on, ¡ Analy?cs ¡ Theme, ¡Style ¡and ¡Rendering ¡for ¡Viewports ¡ Templa?ng ¡& ¡Modularized ¡Applica?on ¡ Loading ¡ Connec?vity ¡and ¡Delivery ¡Mechanisms ¡ Web ¡Pages ¡and ¡Lightweight ¡Web ¡Services ¡
Then there’s the data layer …
CREATING A MOBILE BACKEND THE HARD WAY 1. Pick a stack (PHP, Rails, Node, SQL, MongoDB, etc) � 2. Hire server engineer(s) � 3. Pick a provider (Amazon, Rackspace, etc) � 4. Write the code, test, iterate, keep writing code � 5. FTP upload the code to a staging server, test more � 6. Transfer the staging code to production environment � 7. Set up load balancers, multiple server instances, database clusters �
EASING THE PAIN WEB SERVICES Some great services have emerged to make developers happy! � For mobile developers, there ʼ s still something to be desired � • Still need to write server code, test, iterate, manage scaling � • Even though the process has improved, time and $$$ are still spent �
Memory Performance, Tooling, Testing, Ecosystem 23 ¡
OR YOU COULD JUST SAY MBAAS...
Developer Platform Value Propositions Idea Examples Save ¡Cost Revenue Avoid ¡Hard ¡or ¡ Get ¡to ¡ Access ¡New ¡ Acquire/ Increase ¡ Tedious ¡Work Market ¡ Markets Retain ¡Users revenue ¡per ¡ Faster user Compute ¡Cloud P P Mobile ¡App ¡Cloud ¡ P P Svcs ¡ Mobile ¡Cross ¡ P P PlaUorm Personal ¡Cloud ¡and ¡ P P Sharing App ¡Networks P P P Mobile ¡& ¡PC ¡Sync P P P Mobile ¡Analy?cs ¡+ ¡ P P P P App ¡network Ad ¡Network P Online ¡Payments P P Mobile ¡and ¡Web ¡ P P P P P Game ¡SNS
What does the MBaaS market look like? Past, Present, Future: Kii Cloud is late to the game “ Pure Play MBaaS ” Smaller MBaaS Enterprise MEAP Parse ¡ YorAPI Antenna Cloudmine Appcelerator Stackmob ¡ CloudyRec Verivo FeedHenry Kony Kinvey ¡ iKnode Build your own ScottyApp Kii ¡Cloud ¡ Heroku ¡ Applicasa Amazon ¡ Full Stack Sencha ¡ Others ¡ Analytics+ Urban ¡Airship ¡ Appcelerator ¡ APIGee ¡ Flurry ¡ Trestle ¡ Twilio ¡
MBAAS = INSTANT MOBILE BACKEND WITHOUT WRITING A LINE OF SERVER CODE USER MANAGEMENT DATA MANAGEMENT � ANALYTICS MONETIZATION BUILD AND ITERATE IN A FRACTION OF THE TIME
Kii Cloud MBaaS: World‘s Biggest and Most Reliable RELIABLE Met NTT DoCoMo’s tough Quality Standards PRACTICAL Backup and Content Deliver services SCALABLE 12M paid subscribers of sync service DURABLE Nonstop for years even through earthquakes PROFITABLE Drives over $150M USD in revenue 17:50PM Info about specials at a nearby store 11:30AM Lunch coupon for 22:45PM favorite restaurant Tomorrow‘s schedule 12:45PM Concert information on favorite artist 7:00AM Traffic updates for commute route
SAVE THOUSANDS OF HOURS AND DOLLARS KEEP YOUR FOCUS ON KEEPING USERS HAPPY Y R A L A ON S . G V A 0 0 0 1 , 9 USER HAPPINESS J $ S S U E R I H W 0 E 0 N 0 , 7 7 e r $ e n S i U g n E e r v 0 r 0 e S 0 , 3 8 s n $ S m i U d A m COMPETING IN e s t 0 0 y S 0 s 1 , i n 4 i m $ S d A U e s a THE APP STORE b a t a D 0 0 0 s , e r 2 9 k c 2 i f f $ a S r T U d A : a l o t PUMPING OUT t d n Source: USA National Averages 6/12/2012 a r G NEW APP VERSIONS Indeed.com STOP HIRING SERVER ENGINEERS WE HAVE DOZENS!
Kii CLOUD COMPONENTS USER MANAGEMENT DATA MANAGEMENT ANALYTICS MONETIZATION
USER MANAGEMENT LOGIN & PROFILES & GROUPS & REGISTRATION MANAGEMENT PERMISSIONS • Basic registration/login • Store JSON key/ • Create groups • Social registration/ • Manage members values • Query attributes • Customizable access login • Anonymous login • Session management control for all objects • Account verification • Password reset/ change API ACCESS IS AVAILABLE FOR REST FULL SDKs FOR ANDROID, iOS AND JAVASCRIPT Android iOS
USER MANAGEMENT HÜGG delivered full product with cloud technology in two months • Registration and login with phone number • SMS message is customizable • Uses UTF-8, easily localized • Global SMS verification • Covers 700 global SMS networks • Group functionality • Couple as group • Couples private data is secured ACL
DATA MANAGEMENT OBJECT STORAGE FILE STORAGE DATA HANDLING • Store/retrieve JSON • Store/retrieve files • Utilize buckets • Query attributes objects optimized for access • Flexible datatypes • Customizable ACL + • Sync/backup across • No fixed schema scope devices • Query objects & files • Share files via URL API ACCESS IS AVAILABLE FOR REST FULL SDKs FOR ANDROID, iOS AND JAVASCRIPT Android iOS
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