MID-OHIO FOODBANK All Agency Exchange Thursday, May 7, 2015 - PowerPoint PPT Presentation

MID-OHIO FOODBANK All Agency Exchange Thursday, May 7, 2015

• Purpose – Determine goals – Identify platforms to best support goals – Ability to develop a plan to reach goals

• Awareness – 47% of Americans learn about causes via social media • Fundraising – Average social media donation, $59 • Engagement – 55% of those who engage via social media are inspired to take further action

A brand is… • Logo • Colors • Promise/Mission Statement • Identity (internal AND external) • Voice – Website – Newsletters – Informational pieces – Talking points – Media/quotes – Social Media

Translating – Looking beyond fonts and logos. Tone – Who is speaking and what are they saying? Reason – Will you educate, drive traffic or excite?

“If you build it, they will come” -Field of Dreams

• Purpose • Key Elements – Most widely used social – Hashtags media platform – Likes – Can be used for just – Advertising about ANYTHING – Call(s) to Action • Target Audience • Post Life – 20 somethings – Five hours – 40 somethings o 75% of impressions are – 60+ somethings in first 2.5 hours of posting # Fresh365

• Purpose • Key Elements – Great place for exciting – Hashtags news – Followers – Supports other social – 140 characters media platforms • Post Life (Instagram, blogs) – 18 minutes – Connect with media – contests • Target Audience – 20-30 somethings # OpFeed

• Key Elements • Purpose – Hashtags – Build brand awareness – Followers – Supported by Twitter and – Advertising Facebook – Highlight • Post Life sponsors/donors/voluteers – 18 minutes – Event promotion • Followers • Target Audience – Closely aligns with – 20-30 somethings amount of Twitter followers # FreshRevolution

• Purpose • Key Elements – Business-focused social – Followers networking platform – Likes – Can find businesses, – In the News organizations, colleagues • Post Life • Target Audience – 1 day – Mid-30s to early 50s

• Across the board – Post regularly o Develop a calendar and schedule posts – Visual works best o Always include images – Engaging content is key o Post stories, articles, information that speaks to your mission. That’s why they follow you! – Cross promote platforms

Now, thinking about your agencies’ current need, what platform(s) do you think would best serve your organization?

Yolanda Owens Manager, Communications & Digital Media yowens@midohiofoodbank.org 614.317.9412