MICROTRANSIT: PARTNERSHIPS WITH TNC’S CalACT 2018 Autumn Technology & Shared Mobility Conference City of Monrovia · November 13, 2018
THE GENESIS OF GOMONROVIA ▪ The development context in Monrovia ▪ 2,200+ proposed multi-family units are in the housing development pipeline ▪ Over 2,000 new jobs added during the past 36 months ▪ The Gold Line boasts nearly 50,000 riders / day! ▪ Need to connect transit with Old Town Monrovia ▪ Development pressures necessitated the development of a plan to address traffic / parking ▪ Demographic trends indicate that Southern California is going to grow by more than 4 million people in the next 25 years! ▪ Real estate prices are rising 3x faster than household income ▪ Unaffordable housing is being driven by a lack of supply ▪ A 1,000 sq. ft. apartment in Monrovia costs nearly $3,000 / month!
HOW DID MOBILITY USED TO WORK IN MONROVIA?
MONROVIA TRANSIT (DIAL-A-RIDE) OVERVIEW SERVICE AREA ▪ Available to all residents & visitors within the service area ▪ City of Monrovia ▪ Nine vehicles in City’s fleet, each equipped ▪ Bradbury with ADA-approved wheelchair lift ▪ Unincorporated areas adjacent to Monrovia ▪ Reservations allowed up to one week in ▪ Target in Duarte (transfer to Duarte Transit) advance, plus standing reservation service ▪ 24-hour notice for medical appointments at HOURS OF SERVICE nearby physician’s offices & City of Hope ▪ Mon-Fri, 7 a.m. – 10 p.m. FARES ▪ Sat-Sun, 8:30 a.m. – 6 p.m. ▪ Regular (Ages 2+): $1.00 ▪ Old Town Station Square shuttle on ▪ Senior Citizen / Riders with Disabilities: $0.75 Friday & Saturday evenings ▪ Passenger's Aide (16+) / Children Under 2: Free ▪ Closed on major holidays
ANNUAL BUDGET ~ $1 million / year OPERATING STATISTICS Avg. Monthly Riders ~ 3,200 MONROVIA TRANSIT (DIAL-A-RIDE) Avg. Annual Riders ~ 38,000 BY THE NUMBERS Avg. Monthly Disabled Riders ~ 255 Avg. Trip Length: 1.19 miles Avg. Cost / Passenger ~ $19.70
IS THERE A MORE COST-EFFECTIVE, CONVENIENT, & RELIABLE WAY TO PROVIDE EXPANDED TRANSIT OPTIONS FOR OUR GROWING POPULATION?
HOW THE PROGRAM WORKS ▪ Bike-share program through a partnership with ▪ A public-private partnership with ride-sharing LimeBike provider, Lyft ▪ LimeBike is different from traditional bike-share ▪ Lyft serves as the City’s primary public transit models provider for all non-ADA related services ▪ There is no need to deploy expensive docking ▪ The City operate an integrated transit service stations throughout a community with LimeBike to accommodate ADA calls for service ▪ Instead, LimeBike offers bikeshare options ▪ Passengers pay just $0.50 for a shared ride or utilizing GPS technology to offer dockless bike- $3.00 for a classic ride sharing ▪ Riders pay $1.00 per 30-minute ride
READY…SET…GO ! Initial Mobility Study Session – January 2018 Agreements with Lyft and LimeBike approved - February 2018 Launched GoMonrovia program - March 2018
MONROVIA TRANSIT powered by
LYFT ROLL-OUT DETAILS ▪ Participants a pply “GoMonrovia” promo code and discount is automatically applied on eligible trips ▪ Promoting program in partnership with Lyft ▪ Staff training held for Concierge Call Center service ▪ Targeted outreach to existing dial-a-ride users ▪ Advertising at Station Square, Old Town, Library, and City facilities
PROGRAM BUDGET ▪ Initial Program Budget: ▪ $360,000 / year for scaled-back Dial-A- Ride contracted services ▪ $640,000 / year for Lyft services ▪ Our initial Lyft programmatic expectation ▪ At $6.00 / ride , we had enough funding for ~107,000 Lyft rides / year ▪ Previous ridership on Dial-A-Ride was ~ 39,000 / year
BENEFITS RESULTING FROM OUR LYFT PARTNERSHIP ▪ Bridges first mile-last mile connections between transit stops and origin / destination ▪ Significant resident behavioral changes related to mobility have been observed ▪ Substantial savings from prior dial-a-ride service model ▪ Previous subsidy amount: ~ $19.70 / ride ▪ Lyft program subsidy amount: ~ $5.80 / ride ▪ Savings of ~70% / ride! ▪ More convenient, faster, and personalized public transportation ▪ Reducing parking demand and helps ease commuter parking shortages ▪ Addressed late-night and holiday service interruptions
riding with LIME
LIM IME ROLL-OUT DETAILS ▪ Non-exclusive agreement with Lime ▪ Limited number of bikes deployed in initial rollout (200) ▪ Increased to 250 in August ▪ Access to usage data through online portal ▪ Partnership warranted more logistical considerations: ▪ Identifying deployment locations ▪ Parking in business vs. residential areas ▪ Safety concerns ▪ Parking etiquette
LIM IME ROLL-OUT DETAILS ▪ Bikes deployed at key locations in town ▪ Partnered with large employers ▪ Visible locations in downtown corridor ▪ Prominent signage and parking at Metro station transit hub ▪ Outreach to promote safety and awareness: ▪ Partnership developed with Move Monrovia ▪ Helmet giveaways ▪ Community bike ride events
LIM IME ROLL-OUT DETAILS ▪ Lime hired a Monrovia resident to rebalance bikes on a daily basis ▪ Designate “preferred parking” zones on the mobile app ▪ Use of data to identify additional bike rack locations
IN INITIAL AREAS OF CONCERN RELATED TO LIM IME PARTNERSHIP ▪ Where riders will park their bikes ▪ Could result in unsightly piles of bikes in popular areas ▪ Bicyclist may ride on sidewalks creating unsafe pedestrian conditions ▪ Influx of riders inexperienced with following traffic laws with cars ▪ Drivers inexperienced navigating near high number of bicyclists ▪ Underage riders without a helmet ▪ Bikes in residential neighborhoods ▪ Possibility of too many bikeshare providers operating in the City
BIK IKE & SCOOTER SHARE ORDINANCE ▪ City Council adopted bike share ordinance with Lime agreement ▪ Later amended to add scooter share ▪ Precaution against disorderly or unauthorized use / placement of bikes ▪ Establishes permitting and licensing requirements that regulate bike share companies’ use of City streets and public and private property for their operations ▪ Bike share company must obtain prior authorization before operating in the City or placing a bike rack or bike on City property
MARKETING & OUTREACH
GOMONROVIA LAUNCH PARTY MARCH 17, 2018
COMMUNITY BIKE RIDE
GOMONROVIA MARKETING & OUTREACH
GOMONROVIA MARKETING & OUTREACH
GOMONROVIA MARKETING & OUTREACH
BUT… ARE PEOPLE EVEN USING GOMONROVIA?
GOMONROVIA LYFT USAGE SIN INCE LAUNCH Since GoMonrovia began on March 17, 2018… 4,921 RIDES MARCH APRIL 20,732 RIDES MAY 32,827 RIDES
GOMONROVIA LYFT USAGE SIN INCE LAUNCH Since GoMonrovia began on March 17, 2018… 4,921 RIDES MARCH APRIL 20,732 RIDES MAY 32,827 RIDES
GOMONROVIA LYFT USAGE SIN INCE LAUNCH Since GoMonrovia began on March 17, 2018… 4,921 RIDES MARCH APRIL 20,732 RIDES MAY 32,827 RIDES
GOMONROVIA LYFT USAGE Trip rip Len ength (M (Mile les) 6% 1% 0-2 miles 2-4 miles 34% 4-6 miles 59% >6 miles
GOMONROVIA LYFT USAGE In May 2018, the City provided a total of 30,671 trips Usa sage by y Tim ime of of Da Day powered by Lyft. ▪ Midday and evening rides most popular time of day 8% ▪ Going out to lunch and after-work errands 20% ▪ 1/5 potentially using for commute AM PEAK MIDDAY ▪ Most rides are for short distances 33% PM PEAK ▪ 30% of rides were 5 miles or less; LATE NIGHT 83% of rides were 10 miles or less 39% ▪ Rides evenly distributed throughout the week ▪ Sunday least popular day of the week; Tuesday – Friday most popular days
WHERE ARE PEOPLE 49% of total RID IDING? rides are to hot spots Old Town Monrovia Gold Line Station Santa Anita Mall Areum Apartments City of Hope Huntington Oaks Center Huntington Tech Corridor
GOMONROVIA LYFT USAGE Over have signed up to use Lyft through the GoMonrovia Program, making GoMonrovia
GOMONROVIA LIM IME USAGE SIN INCE LAUNCH Total Number of Rides Total Number of Riders ▪ 13,342 total rides completed ▪ 4,282 unique riders ▪ ~40 rides / day Total Distance Ridden Total Time Spent Riding ▪ 10,509 miles ridden ▪ 4,773 hours
HOW ARE PEOPLE RID IDING? Fridays & Saturdays The average user travels 0.5 mile & are the most popular days rides for 12 minutes
HOW OFTEN DO PEOPLE RID IDE? 5% <3 trips 3-15 trips 33% 15+ trips 62%
LIM IME ONLINE DATA PORTAL
LIM IME ONLINE DATA PORTAL
THIS SOUNDS GREAT! BUT HOW DO YOU PAY FOR IT?
RESTRICT CTED TRANSPORTATION REVENUES ▪ We receive ~$3 million in restricted transportation funds on an annual basis ▪ About ~$1.8 million is reserved for ongoing capital projects / agreements, including with our dial-a-ride operator ▪ This leaves ~$1.2 million in restricted transportation revenues to use toward Lyft program
HOW DOES LA COUNTY PAY FOR TRANSPORTATION? ▪ Los Angeles County has four (4) voter- approved ½ cent sales tax measures for transportation ▪ LA Metro returns a portion of this funding to local municipalities each year (called local return dollars ) ▪ Funds must be spent on transportation projects approved by LA Metro
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