Michael Straughan Bentley Motors
Definitive Design M. Straughan | Manufacturing Design Council Conference 29/04/2014 2
Unique Bentley M. Straughan | Manufacturing Design Council Conference 29/04/2014 3
Extraordinary customers M. Straughan | Manufacturing Design Council Conference 29/04/2014 4
Extraordinary customers VIDEO PEBBLE BEACH 2:30 min M. Straughan | Manufacturing Design Council Conference 29/04/2014 5
Luxury Products Classic Luxury Flamboyant Luxury New Luxury M. Straughan | Manufacturing Design Council Conference 29/04/2014 6
Design DNA – encapsulated Headlamps M. Straughan | Manufacturing Design Council Conference 29/04/2014 7
Design DNA – encapsulated Headlamps Super Plastic Forming of Aluminium Exterior Panels Fender SPF formed shell M. Straughan | Manufacturing Design Council Conference 29/04/2014 8
Design DNA – exquisite Interior CLASSIC BENTLEY MODERN BENTLEY LUXURY LEATHER LUXURY LEATHER INTERIOR INTERIOR M. Straughan | Manufacturing Design Council Conference 29/04/2014 9
Unique Design Elements – stainless steel Brightware M. Straughan | Manufacturing Design Council Conference 29/04/2014 10
Unique Design Elements – 6¾ Litre Engine 1959: Bentley S2 2010: Mulsanne M. Straughan | Manufacturing Design Council Conference 29/04/2014 11
Unique Design Elements – 6¾ Litre Engine Mulsanne Torque Graph Cylinder shutdown technology M. Straughan | Manufacturing Design Council Conference 29/04/2014 12
Conclusions ‘The emphasis and value on ideas and original thinking is an innate part of British culture and, in many ways, that describes the traditions of design.’ Jonathan Ive M. Straughan | Manufacturing Design Council Conference 29/04/2014 13
Conclusions M. Straughan | Manufacturing Design Council Conference 29/04/2014 14
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