Mi Millennial Attitudes s Toward Bio Bioplas plastics ics August 2018 1
Bi Biop oplastics a address M Millennials co concern: : the the envir vironme nment. t. Are you conce cerned or unconce cerned with the following issues? % Very concerned 55% 54% 52% 50% 47% 44% 43% 43% 40% 40% 38% 38% 37% 37% 36% 29% 27% 22% 21% 20% n y g s y n y n t n e s s n m y e e p e n t b e t t t g o r o o n o c o r i d h i i s h e a c i u o r r n i i l i i r i i a i c g s a t d t e t s m t i u g t j r e r r a a a i i n h i u n o n c d r p c e T r v u c r z n t u a t q e e r E i t n g l i u l d u s o l r n f r r s a i e p s i v a e n d N a a t i m i r e n s t l s i G r t i i E a l r C y n v H i e o a & t m a a m i / o r n c e n b p i P f a y i d e m e I n d y t o t a R e m C c o I e n o i i r e m d o h o u c n l e F E T c n c r l m E e I e a v i s c s o l o w a g S n e / o N s i t e a x N a T 2
Millennials feel guilty y about their plastic use. Which ch of the following, if any, do you feel guilty about? MORAL QUALMS The amount of plastic I use 48% They feel more guilty Showing up to work late 35% about their plastic use than not giving up their The amount of water I use 33% seat for older people. The amount of paper I use 31% Not giving my seat up for older people 24% The amount of meat I eat 24% Not holding the elevator door open for someone 22% ENVIRONMENTAL IMPACT Millennials feel more guilty about The amount I drive 19% their plastic use than other Not giving money to street performers 18% behaviors that have an I don't feel guilty about any of these 14% environmental impact (i.e. paper Using WiFi at a coffee shop without buying anything and water use, the amount they 11% drive) Unable to answer 1% 3 3
Th The fi first s step i is t to e o educate M Millennials a abou out p plastic. To the best of your knowledge, what is traditional plastic c made of? Petroleum 39% “PLASTIC ROOT” Almost a quarter of Millennials cite the Plastic root 23% 23% fictional “plastic root” as an ingredient in Rubber 22% traditional plastic. Corn 6% Glass 5% Soy 3% UNABLE TO ANSWER A significant portion of Millennials are Sugar 3% 21% unable to answer the question. Other 2% Unable to answer 21% 4
There’s a Th an a appetite f for or a alternatives t to p o plastic. Which ch of the following statements, if any, do you agree with? 56% 60% 64% WILLINGNESS TO USE SURPRISED BY LACK OF OPTIONS WANT FOR ALTERNATIVES Over half of Millennials actively Most Millennials are willing to use Most Millennials are surprised by want more alternatives to easy alternatives to traditional the lack of alternatives to plastic traditional plastic. plastic. available to them. 5 5
But f Bu few a are f familiar w with b biop oplastics. Ho How familiar are e you with plant-ba based d To To the best of your knowledge, what plastics cs, known as bioplastics cs? are bioplastics cs made of? Recycled plastic 38% Corn 28% 13% Recycled paper 25% Cellulose 20% Food waste 20% Trees 16% Soy 15% Wheat 13% “VERY FAMILIAR” Sugarcane 9% Only a small number of Millennials Switchgrass 7% report being “very familiar” with bioplastics. Other 1% Unable to answer 9% 6
Once informed, Millennials overwhelmingly y prefer bioplastic. If a food service ce venue had both bioplastic c and petroleum-based plastic c utensils, which ch utensil would you ch choose? 6% 17% Even with just a small amount of information about bioplastics, most Millennials would make 77% the switch. The bioplastic utensil The petroleum-based plastic utensil Unable to answer 7
Ac Acros oss t the b e boa oard, M Millen ennials a are f e favor orable t e toward b biop oplastic. Based on what you know now, how favorable are you toward bioplastic? c? Favorable Unfavorable Unable to answer 90% 7% 3% EDUCATION URBAN/RURAL VOTERS RACE Comparable numbers of An even number of Clinton and An even number of college Comparable numbers of Urban, Suburban, and Rural Trump voters are favorable educated and non-college White, Black, and Hispanic Millennials are favorable toward bioplastic. educated Millennials are Millennials are favorable toward bioplastics. favorable toward bioplastic. towards bioplastics. 8
And they’re willing to pay y more for it. If If a a bio ioplas lastic ic uten ensil il costs slig lightly ly mo more e than an the e petroleum pe um-ba base sed d pl plastic ut utensi nsil in n a food d se service venue nue, 7% which utensi wh sil would you choose se? 1 cent WILLINGNESS TO PAY 17% 5 cents 74% of those willing to pay extra for a bioplastic 8% utensil would pay 10 cents 27% 10 cents or more 29% 24% 25 cents 63% 23% 50 cents 2% Unable to answer Bioplastic utensil Petroleum-based plastic utensil Unable to answer 9
There’s s Th sign gnifi ficant p pot otential f for or p partnering w g with r restaurants. How much ch more likely would you be to visit a restaurant that uses compostable plastics cs rather than pe petroleum um-based plastics cs? Restaurants ranked by # of frequent Millennials customers. 84% 9% 7% McDonalds CUSTOMER SUPPORT Starbucks 88% 7% 5% The customers of potential partners are 85% 9% 6% Chipotle overwhelmingly more likely to visit restaurants that use Whole Foods 88% 8% 4% compostable plastics. 75% 13% 12% Sweetgreen More likely Less likely Unable to answer 10 10 10
Or Organic c food is s a cl clear market for bioplastic. c. of Millennials would pay more for organic 5% 1 cent foods with bioplastic packaging. 61% WILLINGNESS TO PAY 80% of those willing to pay 14% 5 cents extra for bioplastic packaging would pay 10 27% cents or more 10 cents 23% of Millennials think it’s against the 25 cents mission of the organic food movement if 57% their packaging is made of petroleum- 30% 50 cents based plastic and is non-compostable. 1% Unable to answer 11 11 11
The m Th main c con oncern t to a o address i is d durability. To the best of your knowledge, which ch type of plastic c performs better on each ch of the following? 75% 48% 46% 42% 37% 28% 28% 27% 25% 21% 14% 11% 0 0 0 0 0 0 0 0 0 Environmental Sustainability Durability Ease-of-use Aesthetic Appeal Bioplastic Petroleum-based plastic Unable to answer 12 12
Ma Materi erials producer ers aren en’t the e obvious champion for r plastics. Which ch organization would you most trust to handle the responsible stewardship and disposal of plastics cs? Unable to answer 28% Environmental Defense Fund 17% Bioproducts Council 10% Plastics Industry Association 10% Plant-based Products Council 10% Biomaterials Council 8% US Chamber of Commerce 7% American Petroleum Institute 4% There’s a sense that Corn Refiners Association 4% environmental groups or product makers should lead the charge. Sierra Club 3% Other 1% 13 13
Re Reducing plastic use is everyone’s responsibility. Who do you think is responsible for reduci cing and recy cycl cling plastic c waste? Millennials think consumers, governments and businesses are all responsible for reducing and recycling plastic waste. 61% 52% 43% 43% 2% 2% 4% The consumer of The producer of the The government The retailer selling It's no one's Other Unable to answer the product product the product responsibility 14 14 14
Mi Millen ennials support rt govern ernmen ent inter erven ention. 73% 75% 87% ENCOURAGE BIOPLASTIC USE INVITE BIOPLASTIC BAN OIL-BASED 75% of Millennials agree that their 87% of Millennials think the 73% of Millennials agree with efforts local government should ban government should encourage by local governments to ban certain petroleum-based plastics, but replacing oil-based plastic with plant- products based on their plastic should allow and invite plant-based based packaging. content, like plastic straws alternatives. 15 15
Recommend
More recommend
