Sony Pictures Television MediaCenter ... in the Cloud Presented by: DSB Consulting In partnership with: Vidispine Aspera Amazon Web Services
Agenda 1. Key Vendor Introductions 2. Cloud Value Proposition 3. Solution Overview 4. UI Mockup Walkthrough 5. Implementation and Support 6. Financials 7. POC Demo
Level Set ● Original MediaCenter RFP did not contemplate cloud ● In the past 2 months, DSB Consulting has successfully delivered a POC to demonstrate how the MediaCenter requirements could be achieved using standard cloud services ● After being invited to respond to the MediaCenter RFP, DSB Consulting's proposed solution to build the Sony MediaCenter in the Amazon cloud is detailed in the following presentation.
Key Vendors MediaCenter... in the cloud
DSB Consulting ● Founded in 2011 ● Digital media technology consulting firm ● AWS Advanced Consulting Partner and Reseller ● Focus on cloud technologies (development, operations and support) ● Headquarters in Los Angeles ○ AWS engineering team offshore (Hyderabad, India) ○ Offshore team management (Clearwater, FL) ○ Project based resources can operate from anywhere in the world
Key Vendor Partners Vendor Name Functional Area Aspera Accelerated file transfer Vidispine Media asset management/transcoding Amazon Web Services Infrastructure as a service
Aspera Michelle Munson, President/Founder (via phone)
Vidispine Roger Kleckner, VP of Sales
Vidispine in 15 seconds ● Broadcast grade Media Asset Management ● ”Shrink the market:” Built, priced and commercialized as commodity software ● For solution providers, software vendors and system integrators: Deployed as a software platform without user interface (only APIs)
Vidispine - Secret Sauce ● Deep broadcast and media know-how ● The data model ● No short-cuts in software design ● Leverage standards and commoditization ● Business model that enables the multipliers, and does not take their business away from them ● Tight on costs, strong on rigor and quality
Vidispine - Key Clients •WPP/Hogarth •BBC •Ericsson •Red Bee Media •Deluxe Media
Amazon Web Services Bhavik Vyas - ISV Partner Manager John Plut - AWS Account Manager Usman Shakeel - AWS Solution Architect
AWS Usage at Sony ● Sony has been an AWS customer since 2008 ● Initial AWS agreement with SCEA in 2010 ○ SEL, MCS, Gracenote have signed on ○ SNEI in process ● Multiple security briefings/audits ○ Global Security Engineering, SEL, SNEI, SPE/MCS
AWS Usage at Sony (detail) ● SCEA – multiple game services, CDN ● SNEI – PlayStation store, analytics ● SEL – multiple applications in support of online store ● Crackle – video transcoding, storage, CDN ● MCS – video transcoding, editing, storage ● SonyDADC (Generator) – site hosting
Cloud Value Proposition MediaCenter... in the cloud
AWS Cloud Value prop Provides a secure, elastically scalable global infrastructure with a pay-as- ● you-go utility model AWS is a secure platform with industry-recognized certifications and ● audits, including alignment to MPAA Content Security Best Practices Quickly transfer/ingest content via high speed connections, including ● dedicated connections Infinite storage for large media assets – never worry about running out of ● storage space again Tiered storage offerings to manage current catalog, back catalog and ● archive seamlessly Elastic compute resources enable processing of media content at scale ● Global CDN provides scalable, low-latency distribution of content ● Vibrant partner ecosystem provides known and trusted solutions ●
Security in the AWS Cloud ● AWS alignment to MPAA Security Best Practices reviewed October 2012 ● Based on AWS Shared Responsibility Model ● AWS Services In Scope include all services being leveraged for MediaCenter platform architecture ● Content Types In Scope ○ RAW master, high/low-resolution, watermarked/spoiled, full/partial feature content, stills, clips, frames, shots, sequences, scripts, storyboards as well as production and post-production deliverable formats in pre-and post-theatrical release windows
Solution Overview MediaCenter... in the cloud
"Default to the Cloud" ● Solution architecture assumes everything should happen in the cloud that "can" happen in the cloud ● Hybrid approach adds a local content cache in region wherever required to mitigate any latency issues.
Cloud Solution Overview
AWS Service Architecture
Solution Components Accelerated File Transfer (Ingress/Egress) ● Transport Acceleration - Aspera OnDemand ○ Provides highly efficient transfer of large files ○ Utilized for content acquisition, intra-cloud service movement and distribution ● AWS Direct Connect (where applicable) ○ AWS service enabling direct connections into their cloud ○ Allows for both 1Gbps and 10Gbps ports
Solution Components Automated QC Testing ● All content that is acquired will be inspected by the automated QC service ● Powered by Tektronix - Cerify ● POC project successfully deployed a pre- release version of the upcoming Cerify update that supports operations in Amazon EC2 ● Final pricing for cloud deployments is TBD, but expected shortly
Solution Components Media Asset Management ● Foundation for the entire platform is media asset management ● Vidispine provides a solid middleware platform as well as a robust transcoding capability ● Very flexible to allow easy integration by other existing systems ● Meets all core requirements with well defined improvements to close any gaps
Solution Components Transcoding ● Vidispine provides a robust and scalable transcoding capability ● FFMpeg based transcoder ● No transactional cost to run in the cloud and scale ● Auto-scaling capability will be built in phase 1
Solution Components Metadata Management ● Vidispine provides rich metadata capabilities ● GPMS ID will be fully integrated to the entire workflow ● Metadata changes within Vidispine will be leveraged to drive workflow initiation and changes
Solution Components Workflow Management/Execution ● AWS Simple Workflow Framework ● JBoss Drools will be used to build the decider ● All workflow will be externalized from individual worker services and managed by SWF ● Provides for a single point to monitor and control the entire platform ● Supports insertion of metadata while workflows are in flight (SWF Signals)
Solution Components Media Center Manager ● HTML5 UI (MediaCenter Manager) ○ Platform Dashboard ○ Pipeline monitoring, management ■ Aspera ■ Cerify ■ Vidispine ○ content viewing/searching ○ Sony IDM integration
UI Mockup MediaCenter Manager
Solution Components Cost Monitoring/Control ● DSB Consulting employs industry standard tools to monitor all AWS resources and costs in real time ● With this detailed cost monitoring data, DSB will also provide detailed cost policy enforcement to ensure Sony does not exceed budgeted amounts unless otherwise approved
Solution Components MCS Tools Integration ● Provides cloud based tools that can be leveraged without any local deployments in region ○ Logging ○ Annotations ○ Rough Cut Editor (in development) ● Integration will provide for a common media management layer for both MediaCenter and the MCS toolsets via the AWS Vidispine deployment from phase 1. ● Satisfies phase 2 rough cut editor requirements in the cloud
Solution Components MCS Tools Integration Rough Cut Editor Logging Tool Annotations Tool
Solution Components NLE Integration (Option 1)
Solution Components NLE Integration (Option 1) ● Cantemo deployed in the cloud ● Default option ● Keeps all platform components in the cloud ● Content only leaves the cloud for craft editing and is then checked back in ● Open items: ○ Further testing to mitigate any latency between the local editing workstation and the cloud deployment of Cantemo
Solution Components NLE Integration (Option 2)
Solution Components NLE Integration (Option 2) ● Cantemo deployed locally ● Fall back position if option 1 introduces too much latency ● Cantemo acts as a "local cache" for content that requires craft editing ● Local cache would only require enough storage for working content which would be destroyed after checkin to the cloud
Risk Mitigation ● Multi-Availability Zone/region options for later phases ● Storage availability SLA for S3 is 99.99% ● Storage durability SLA for S3 and Glacier is 99.999999999% ● High availability/Failover configurations for all core services infrastructure
Implementation and Support MediaCenter... in the cloud
Implementation Phases Phase 1: Phase 2: ● Core infrastructure build ● Expand to multiple out regions ● v.1 MediaCenter ● Cloud based Manager build editing/annotation tools ● Finalize all architecture integration to limit on designs and establish premise craft editing final content flow ● UK region only
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