MEDIA LAUNCH PLANNER
OVERVIEW One Dynamic Hub “ The Data Center Exchange is the best of print publications, online communities and social networking packaged into one dynamic hub. INFORMATION EXCHANGED It is designed to attract and retain an information-hungry and highly engaged audience of CIOs, IT executives and Data Center Managers responsible for their organization’s critical IT infrastructure. ” — John McCormick, Group Editorial Director AUDIENCES ENGAGED Business Technology & Securities Group SourceMedia POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
MARKET GROWTH Spending on Data Centers to Increase in the Coming Year An independent survey of the US data center industry indicates that spending on data centers will increase throughout 2009 and 2010. F More than 80% of companies surveyed are planning data center expansions in the next year or two , with more than half of those companies planning to expand in two or more locations. F In addition, the surveyed companies plan to increase data center spending by an average of nearly 7% in the coming year. Source: DigitalRealtyTrust.com POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
GLOBAL AUDIENCE The Global Audience for Data visitor audience. { Center Usage by IT Professionals is Over 400,000 Reaching the total audiences of IT and business professionals among all the BT&SG market-leading brands, and with the extended reach of high-level IT professionals worldwide, the Data Center Exchange will have a global audience of unique visitors each month. Marketing Support The Data Center Exchange will benefit from ongoing marketing efforts across all BT&SG brands in print, online, and streaming video to build awareness, drive traffic and keep attracting a new and highly-qualified POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
HOMEPAGE Daily, Topical Content The Data Center Exchange is powered by the award-winning business and technology editors and reporters of Information Management and several other market-leading brands from SourceMedia’s BT&SG. Daily, Topical Content on: F Data Center Management Servers F Blade Servers F Storage F Virtualization F Performance Management F Systems Management F Staffing F Contingency Planning F Power Peripherals F Drivers and Networks It’s the perfect online editorial environment for your advertising messaging! POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
SITE DETAILS Interactive Platforms In addition to topical content, the Data Center Exchange – fully aware that IT decision-makers trust their peers more than any other source – provides an interactive platform for expert blogs, discussion forums, and online groups. The Data Center Exchange makes use of all forms of media – printed word, videos, and podcasts. And it provides a strategic outlet for sponsor content, such as white papers and software downloads. It’s one dynamic hub that allows for multiple ways to exchange information in a media format that best meets the needs and preferences of a truly engaged audience of global IT professionals. POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
SPONSORSHIP PACKAGES Premium Package Standard Package Place a 728x90 and 300x250 roadblock in the Data Center Place a 728x90 or 300x250 banner in the Data Exchange and receive a minimum of 100,000 impressions Center Exchange and receive a minimum of 100,000 across Information Management , including the exchange. impressions across Information Management , including the exchange. Rate: $3,500 net a month ($35 CPM) Rate: $2,000 net a month ($20 CPM) ADDITIONAL OFFERINGS Newsletter Videos Web Seminars White Papers The Data Center Exchange e-newsletter, Sponsor a video in the Data Center SourceMedia will host a web Post a PDF of your white paper distributed each Wednesday, is a must- Exchange video library. The Editorial seminar for you on the topic of in the Data Center Exchange’s read for IT planners, enterprise architects team of the BT&SG will be developing Data Centers. The web seminar white paper library. and data center managers. The weekly videos through out the year that focus will be marketed to the users e-newsletter covers vendor news and on the topic of Data Centers across of the Data Center Exchange Rate: $5,000 net for product announcements, technology multiple industries. As a sponsor, your and users of the BT&SG site. three months breakthroughs and deployment trends, logo will be placed on the page and Please see attached for the and the latest best-management you will be able to supply a 10-15 marketing details. practices that are designed to help CIOs second pre-roll. and other IT executives not only survive, Rate: $22,000 net but to thrive, in today’s fast-paced data Rate: $8,000 per video sponsorship, center environment. one sponsor per video Rate: Banner Ad $2,000 / Text 1 $1,500 / Text 2 $1,000 POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
CONTACT US For more information on how to make your messaging part of the Information Management Data Center Exchange, contact: Tony Carrini David Boone Associate Publisher National Sales Manager Information Management Information Management SourceMedia SourceMedia 212.803.8547 212.803.8674 anthony.carrini@sourcemedia.com david.boone@sourcemedia.com For Editorial inquires, contact: John McCormick Group Editorial Director Business Technology Group SourceMedia 212.803.8509 john.mccormick@sourcemedia.com POWERED BY OVERVIEW | MARKET | AUDIENCE | HOMEPAGE | SITE DETAIL | SPONSORSHIP PACKAGES | CONTACT US R IMDataCenterExchange.com | MEDIA LAUNCH PLANNER
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