Marc Molinaro Dutchess County Executive
aimee vargas Mid-Hudson Regional Director, Empire State Development Corporation
This Afternoon’s Discussion: Classic gay destinations
Classic gay destinations Audience Poll � When someone asks to you to name a “LGBT-friendly” destination, what comes to mind?
what makes a place “gay”? � Source: Community Marketing, Inc. (2012 LGBT Travel Survey) The “Golden Destination � Population � Girls” of Gay Provincetown 5,000 Travel Key West 25,000 Palm Springs 50,000 • Provincetown, Key West and Palm San Francisco 800,000 Springs have big reputations considering the relatively small size of Chicago 2,700,000 their communities New York City 8,200,000 Toronto 2,600,000
Classic gay destinations � Source: Community Marketing, Inc. (2012 LGBT Travel Survey) When you think about “LGBT-Friendly” destinations in the world, what are the three that first come to mind? (open-ended response)
Classic gay destinations � Source: Community Marketing, Inc. (2012 LGBT Travel Survey) Top Leisure + Rank � Destination � % Visited � Business U.S. 1 New York City 29% Travel 2 Chicago 24% Destinations 3 San Francisco 23% � All LGBT Travelers 4 Las Vegas 21% Los Angeles/West 5 21% Hollywood
Classic gay destinations � Source: Community Marketing, Inc. (2012 LGBT Travel Survey) Top Leisure Only U.S. Destinations - Gay Men Rank � Destination � % Visited � Rank � Destination � % Visited � 1 New York City 24% 6 Washington DC 14% 2 San Francisco 19% 7 Fort Lauderdale 13% 3 Chicago 17% 8 Palm Springs 11% 4 Las Vegas 17% 9 Orlando 10% Los Angeles/West 5 15% 10 San Diego 10% Hollywood
Classic gay destinations � Source: Community Marketing, Inc. (2012 LGBT Travel Survey) Top Leisure Only U.S. Destinations - Lesbians Rank � Destination � % Visited � Rank � Destination � % Visited � 1 New York City 16% 6 10% Los Angeles/West Hollywood 2 San Francisco 15% 7 Boston 9% 3 Las Vegas 13% 8 San Diego 9% 4 Chicago 12% 9 Orlando 8% 5 Washington DC 11% 10 Atlanta 7%
Classic gay destinations � Source: Community Marketing, Inc. (2012 LGBT Travel Survey) Top Leisure Rank � Destination � % Visited � Travel 1 Montreal 25% Destinations 2 Toronto 25% � LGBT Canadians 3 Vancouver 17% 4 New York City 16% 5 Seattle 12%
This Afternoon’s Discussion: what makes a place “gay”?
what makes a place “gay”? History: The Influence of Port Cities • The gay & lesbian populations of New York, Chicago and San Francisco were seeded by the armed forces as they discharged LGBT soldiers to the nearest ports of call when they deemed their behavior inappropriate, especially during and after World War II.
what makes a place “gay”? Arts & Culture: A Home at the End of the World • Communities like Provincetown, Key West, and Palm Springs earned early acclaim with gays & lesbians as they were attracted to the creative atmosphere of these isolated communities. Arts, culture, and the LGBT population thrive in these regions today.
what makes a place “gay”? Marketing Partnerships: Forging New Realities • Today, as the LGBT community demonstrates influence and continues to mainstream with everyday life, new destinations are emerging with the intent to brand themselves as gay-affirming to fuel their own growth.
what makes a place “gay”? Philadelphia � A mid-sized city is putting a big push behind attracting LGBT visitors and residents with a campaign proclaiming “Get Your History Straight and Your Nightlife Gay”.
what makes a place “gay”?
what makes a place “gay”? Washington DC � Since Mayor Adrian Fenty signed marriage equality into law in 2009, the nation’s capital has continued to see a surge in the visibility of it’s existing population along with economic benefit from the relocation of LGBT residents who are drawn to live and work there.
what makes a place “gay”?
what makes a place “gay”? Provincetown � At the tip of Cape Cod, this former Portuguese fishing village leverages its resources throughout the year to attract gay & lesbian visitors. An active calendar of events, a world- class arts community, and an enthusiastic business guild draw people from all over the world.
what makes a place “gay”?
what makes a place “gay”? Palm Springs � This land-bound getaway destination from Los Angeles - known the world over for its celebrity magnetism and affinity for mid-century modern decor - draws in gay & lesbian travelers and retirees in equal numbers to enjoy arts, culture, resorts, and an active LGBT community.
what makes a place “gay”?
what makes a place “gay”? What sets New York State apart from the rest? • Easy access to major centers of business and leisure (Albany, Boston, Toronto, NYC, Chicago, etc) • Heavy inventory of gay-sensible attractions • Built-in personality and brand impression
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