MAKING CHILDREN, FAMILIES AND COMMUNITIES SAFER April 22, 2015 - PowerPoint PPT Presentation

MAKING CHILDREN, FAMILIES AND COMMUNITIES SAFER April 22, 2015

DANGEROUS MISCONCEPTIONS

RISKS OF GUNS IN THE HOME 60% Of all gun deaths among children under 20 take place in a home or on the surrounding property

KIDS’ ACCESS TO GUNS 1,700,000 children live with UNLOCKED, LOADED guns 1 in 3 3 in 4 children ages 5-14 know where homes with children have guns, many unlocked, loaded or both firearms are kept in the home.

CAMPAIGN ELEMENTS EVENTS DIGITAL GRASSROOTS ADVERTISING OUTREACH NATIONAL & BROADCAST LOCAL MEDIA PARTNERS COMPREHENSIVE PUBLIC AWARENESS DIGITAL PRINT CAMPAIGN MATERIALS MATERIALS PUBLIC OUTDOOR TV & RADIO WEBSITE RELATIONS ADVERTISING PSAs

YOUTH SUICIDE AND FIREARMS 45% 8 OUT OF 10 17,000+ Nearly half of teen and young 82% of firearm suicides among adult suicide deaths INVOLVE adolescents involve a gun THE USE OF A GUN BELONGING TO A FAMILY Children and teens MEMBER under 20 are killed or injured by firearms every year 48 KIDS ARE SHOT EVERY DAY

SUICIDE-PROOF YOUR HOME § Based on overwhelming research that shows “how” a person attempts suicide—the method they use— plays a key role in whether they live or die § Developed in partnership with the Rhode Department of Health through a grant from SAMHSA’s Garrett Lee Smith Suicide Prevention program. § Provides parents with practical steps they can take to limit their child’s access to the most lethal and most common methods of suicide, such as medications and firearms.

SPYH RESOURCES Brochures Posters ‘Dear Michael’ PSA Social Media

IS YOUR HOME SUICIDE-PROOF? § Successfully piloted in Rhode Island and has since been implemented in other states, including Nevada, New York, Colorado and Texas § Nearly half (43-46%) of parents surveyed reported seeing the campaign § 49 percent of parents who recalled the campaign were considering or had already made changes to suicide-proof their homes § 95 percent of parents believe it is important to suicide-proof their homes

UNINTENTIONAL CHILD GUN DEATHS 2 ND nine 80% Children and teens (0-19) are shot Of unintentional firearm deaths Firearms are the second EACH DAY in gun accidents among children under 15 take leading cause of death place in a home for children and teens ages 1-19

ASKING SAVES KIDS § Developed in partnership with the American Academy of Pediatrics § Encourages parents to ASK, “Is there an unlocked gun in your house?” before their children visit other homes § Goal is to make ASKing simply a part of responsible parenting, such as car seats, bike helmets and safety latches on cabinets

ASK RESOURCES Brochures ¡ Posters ¡ ‘Conversa*ons’ ¡PSA ¡ Social ¡Media ¡

ARE YOU ASKING? § ASK has inspired over 19 million parents to begin asking this potentially life-saving question § We have partnered with more than 400 grassroots organizations to spread our message nationwide § 71% of parents surveyed think it’s important to ask about guns where their children play § 75% of parents surveyed are likely to ask about firearms in the future

GET INVOLVED ¡ PLEDGE TO ASK: Visit www.askingsaveskids.org and take the Pledge to ASK. SOCIAL MEDIA: Spread our message on Facebook and Twitter with graphics, posts, and tweets. VISIT OUR WEBSITES: www.askingsaveskids.org www.suicideproof.org

NATIONAL ASK DAY

To Learn More “The Truth About Kids & Guns” catalogues the deadly impact of guns on kids in the United States, providing the most recent data available from leading credible sources, such as the Centers for Disease Control and Prevention. www.bradycampaign.org/truthreport Contact us Jennie Lintz, MS, JD Rebecca Adeskavitz, MPH Director, Public Health & Safety Program Manager p 212.269.4151 p 212.269.5106 jlintz@bradymail.org radeskavitz@bradymail.org