Machinery Learning / 1 Purdue Translating Assessment into Adaptation toward Scale University Scale Up in Agriculture Mechanization & Beyond Conference Session 2: Assessing Scalability 26 Sep 2018
iDE @ Scale / 2 CSISA-MI Mechanization and Irrigation Project 2013-2018 Growing energy & fuel costs 500% increase in last 15 years (BBS 2003) Sustainably transform Objectives agriculture in Southern Limited knowledge & access Bangladesh through broad- to innovative technologies based access to Access to farm machinery lacking mechanization services (CIMMYT & iDE 2011) ● Power-tiller operated seeder ‘Missing Middle’ in Technologies ● Reapers (SP & PTO) service provision ● Axial flow pump Cost of machinery and lack of credit requires fee-for-service ● Market systems devt. Project model (CIMMYT & iDE 2011) Approach ● Facilitation focus ● Microenterprise networking Barriers to high yields ● Human-centered design Salinity, extreme weather, late crop est., climate and drought risks, low input use ● ~3,000 rural entrepreneurs Results efficiency (CIMMYT & iDE 2011) ● 191,000 farmers ● 92,000 ha Low crop intensity ● $3.6+ million of private- 50% of 13 mil. Farmers grow only sector co-investment 1 crop. Land (MoA & FAO 2012) from 5 lead firms Limited irrigation Abundant water resources, few pumps (MoA & FAO 2012)
Assess & Adapt / 3 CSISA-MI Scaling + Adaptive Mgmt. Tactics Assessing for Scale Adapting toward Scale 1 Prioritize early-stage A Rapid Human- field-based user Centered Design feedback prototyping & testing of modified tech 2 Build feedback loops B Restructure firm between lead firm agreements from manufacturers, MoUs to Joint Venture importers & govt. format & add local ver. research institutes for dealers 3 Aggressively scope C Shift promotion toward financial incentive demand-driven crops structures in mkt. (garlic & onion) first Continually observe Prioritize lead firm 4 D how the market uses financial incentives to the technologies & dealers zonal tipping points Build early adopter Shift smart subsidies 5 E persona from initial from machinery to sales spare parts over time 6 Periodic evaluation of F Iterative private partner firms’ Will/Skill recruitment process mindset based on current partner dynamics Watch for Build support package 7 G for ‘copycat’ users & spontaneous diffusion of tech & add networking peer-to-peer learning interventions to project
595,792 3,556 Scaling Success Active Farmer Clients Active Farm Business Advisors 23,832 734 Active Model Farms and Gardens Active Commercial Pockets / 4 Expanding success from project to portfolio ● Invest enough time & resources for Lessons low-friction strategy b/w Learned & implementing partners Recs ● Balance systems devt. & deployment: sprint & iterate! ● Limits to validity of zonal tipping- point scaling methodology ● Initial low quality depresses market Unresolve d demand (AFP) Challenge ● Building critical supporting s systems (spare parts) in time ● Motivating more impact in high impact/low perceived reward crops/practices (cereals & CA) ● Women’s integration as LSPs iDE’s ● Further expansion of CSISA-MI Forward adaptive mgmt. systems to all iDE Strategy projects ● Refinement of best practice into scale- and performance-focused implementation “business model”
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