LOCK YOU LOCK YOUR MEDS R MEDS NATIONALCAMPAIGN NationalAd - PowerPoint PPT Presentation

If
we
make
people
aware,
 they
won’t
share.
 LOCK YOU LOCK YOUR MEDS R MEDS ™ 
 NATIONAL
CAMPAIGN


National
Ad

 Campaign
 1
 NO.
 TARGET
AUDIENCE: 
 Adults,
20‐80


Creative
 He gets his music online. He gets his He gets his He gets his She gets her hair She gets her hair She gets her hair music online. music online. music online. His t-shirts from her mom. from her mom. from her mom. His t-shirts His t-shirts His t-shirts Her eyes from her dad. at the mall. at the mall. Her eyes from her dad. at the mall. at the mall. Her eyes from her dad. And his drugs And his drugs And his drugs And her drugs And her drugs And her drugs from his mom’s from his mom’s from his mom’s And his drugs from her grandma’s from her grandma’s from her grandma’s purse. purse. purse. medicine cabinet. medicine cabinet. medicine cabinet. from his mom’s 70% of children who abuse prescription drugs 70% of children who abuse prescription drugs 70% of children who abuse prescription drugs get them from family or friends. Prevent your 70% of children who abuse prescription drugs get get them from family or friends. Prevent your get them from family or friends. Prevent your children from abusing your own prescription them from family or friends. Prevent your children from children from abusing your own prescription children from abusing your own prescription purse. 70% of children who abuse prescription drugs get medication by securing your meds in places abusing your own medication by securing your meds in medication by securing your meds in places medication by securing your meds in places 70% of children who abuse prescription drugs get them from family or friends. Prevent your children from your child cannot access. places your child cannot access. your child cannot access. your child cannot access. them from family or friends. Prevent your children from abusing your own medication by securing your meds in abusing your own medication by securing your meds in places your child cannot access. places your child cannot access. BE AWARE. DON’T SHARE. BE AWARE. DON’T SHARE. BE AWARE. DON’T SHARE. BE AWARE. DON’T SHARE. For more info, go to www.lockyourmeds.org For more information, go to www.lockyourmeds.org. For more info, go to www.lockyourmeds.org For more info, go to www.lockyourmeds.org BE AWARE. DON’T SHARE. BE AWARE. DON’T SHARE. 70% of children who abuse prescription drugs For more information, go to www.lockyourmeds.org. For more information, go to www.lockyourmeds.org. get them from family or friends. Prevent your children from abusing your own prescription medication by securing your meds in places your child cannot access. BE AWARE. DON’T SHARE. For more info, go to www.lockyourmeds.org

Ad
Placement


70%
 of
people
over
12
 who
abuse
 prescription
drugs
 get
them
from
 friends
and

 family.
 They
think
these
 drugs
are
“safe.”
 But
in
the
wrong
 hands,
they’re
not.


More
than
 4000
 children
and
 young
adults
begin
 experimenting
with
 prescription
and
 over‐the‐counter
 drugs
every
day.


WHAT
CAN
WE
DO?
 AWAKEN
 the
sleeping
giant:
 Inform
the
innocent
 people
who
 unwittingly
share
 their
drugs.


Remove
 the
blindfold .
 Open
 their
eyes.
 Knowledge
 is
power.
 ™ 


We
have
created
 the
most
powerful
weapon:
 communication.
 Help
us
get
the
word
out.
 We’ll
help
you
get
your
word
out.


If
we
make
them
 aware,
 they
won’t
 share.
 Here’s
how
you
can
 help.