Local and Vocal Media training We acknowledge. FYA would like to - PowerPoint PPT Presentation

Local and Vocal Media training

We acknowledge. FYA would like to acknowledge the custodians of the land throughout Australia on whose unceded countries we conduct our business. We pay our respects to their elders past, present and emerging, for they hold the memories, the traditions, the culture and hopes of Indigenous Australia. We acknowledge that Aboriginal and/or Torres Strait Islander people continue to live in spiritual and sacred relationships with this country.

What we’ll cover ● Why the media is important ● What to do before, during & after your meeting ● What to do if you get an interview What we won’t cover: ● What to say in your meeting or tips for running it

Who’s been in the media before? How did it go?

Why is media important? ● Important stories about the people, politics and occurrences ● Politicians get a sense of what is happening in their electorates and what the people think of them ● The more attention your meeting gets, the more it increases pressure on your MP to act on the issues you’ve raised.

Example

Where do you get your news from? Your local media are on: ● TV ● Radio ● Online & in print Can you name the media outlets in your local area?

Tips for your meeting BEFORE DURING AFTER Know the media you want Take a screenshot of your Finish your template press to contact. Get their contact MP meeting (ask first!) release. details. Get a quote from your MP. Send the press release. Ask permission to take a screenshot of your MP Offer your story to your MP. Post about it on social meeting. media and tag your MP. Ask if the MP will provide a Tune in and call in to your quote for your press local radio that night. release.

If you talk to the media Pick one or two most important points you want to make. Practice saying them, in as few words as possible. Tell your personal story.

If you talk to the media I met with Corangamite MP Libby Most important / newsworthy Coker on Zoom to discuss how young people in her electorate are being affected by COVID-19. Important details I lost my job in hospitality so told Ms Coker how valuable JobKeeper had been during this time. Background info / colour Commitments or next steps

When it goes wrong...

Resources ● Press release template ● Talkback radio tips ● Writing a letter to the editor

Questions? Media Centre Izzy Tolhurst izzy.tolhurst@fya.org.au

Thanks for coming!