Lauriston Alumnae Relations 2020 Alumnae Review Results Students Friends Support Community Produced by: Catherine McVean Alumnae Relations Manager Lauriston Girls’ School 1
Alumnae Community • 188 former Lauriston students participated in the survey. • Below is the breakdown of the year levels in which these respondents belong. • We were delighted to receive responses from nearly 30% who are not located locally • Approximately 80% of respondents were graduates from 1970-2019 (5 decades). • Approximately 20% were graduates from 1948-1969 (2 decades). Survey Respondents Locations of Respondents 50 80% 45 70% 40 60% 35 50% 30 40% 25 30% 20 20% 15 10% 10 0% In the Within Victoria Interstate Overseas 5 Melbourne 0 Metropolitan Pre 1969 1970s 1980s 1990s 2000s 2010s Unknown area Peer Year Groups 2
Alumnae Engagement Alumnae Engagement 80.98% 63.98% 60.54% 58.70% 54.30% 39.78% 36.56% 36.41% 32.80% 27.42% 25.41% 19.89% 16.13% 14.05% 10.87% 9.14% 8.15% 4.89% I regularly connect with I feel that I am connected I am a strong advocate of I am involved in the I am involved with the I have attended Lauriston my School friends with the School Lauriston alumnae network current School community Alumnae events in the past 5 years (including reunions/events, etc) Agree Somewhat Agree Disagree 3
Reunions • Even though some respondents requested reunions to be held every 10 years, it appears that as years pass on, catching up with School friends becomes more and more important. • We may adjust the frequency of the current 5, 10, 20, 25, 30, 40, 50 year reunions, supplementing them with the possibility of introducing 15, 25, 35, 45 and a special combined annual reunion for 51+ years out. • Most preferred to have their reunion during the evening after work. • The more senior the reunion, the more likely the request to hold the reunion at the School, and during the day. Reunion Reunion Timing Reunion Location Frequency 70% 80% 70% 60% 70% 60% 50% 60% 50% 40% 50% 40% 40% 30% 30% 30% 20% 20% 20% 10% 10% 10% 0% 0% 0% Every 5 years Every 10 years At School At an external Lunch Evening venue 4 (restaurant/pub)
Reunions cont. • Respondents requested either Thursday or Friday evenings for their reunions. • Many respondents preferred a stand up event, allowing flexibility for mingling. • Older respondents requested seating and during the day, avoiding night time and allowing for travel time into and home from the School. • Many liked the idea of both canapés and an informal meal option. Preferred Reunion Day Reunion Format 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% Stand up with Sit down with a Combination of Monday to Thursday Friday canapes meal both 5
Reunions cont. • Offering quality food and beverage choices is of paramount importance. • Responses show that historical and sentimental aspects are highly regarded to enhance reunions – such as tours of the School and photos and memorabilia to be displayed. • Respondents from 51+ years out preferred combined reunions, especially for those Old Girls who identify with more than one peer group; and for sisters from different year groups, to be able to attend together. Reunion Exclusivity 80% Reunion Options 70% 80% 60% 70% 50% 60% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% A tour of the The Principal to Archives/photo Alcoholic drinks Student My reunion should be I wouldn't mind School attend display performance exclusive to my year attending a combined Very Important Relatively Important Not Important group reunion with other year groups 6
Communications Communications & Social Media 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Lauriston OLA Website Lauriston OLA Lauriston OLA Lauriston OLA LinkedIn I I receive the Website Facebook Facebook Instagram Instagram LinkedIn communicate new OLA Page Page with the eNewsletter Alumnae "Beyond the Office via Fig Tree" email 7
OLA Website • Many respondents weren’t aware of the capabilities of the OLA website and the options available. • Whilst only 2 editions of the Beyond the Fig Tree have been published, many didn’t know what it was and hadn’t received it, but were interested in receiving it in the future. Using the OLA Website 60% 50% 40% 30% 20% 10% 0% To book To find friends To read the To check To promote my To seek To offer To seek School reunion/event from School stories businesses business mentors mentoring information 8 tickets
Beyond the Fig Tree eNewsletter Receiving information about fellow alumnae and news from the School is highly sought after. • Beyond the Fig Tree Content 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% School News Principal's articles Education-related Alumnae news, Alumnae Profiles OLA Committee Event/Reunion Business stories achievements and (eg. Where are updates Photos and Networking announcements they now?) updates Information 9
Your Alumnae Community Pre-50 years out alumnae value the professional network and its opportunities. • Respondents of all eras value social justice and volunteering opportunities. • As the years pass, the importance of connection with their alma mater and the • alumnae network increases. Your Alumnae Community 60% 50% 40% 30% 20% 10% 0% The alumnae network Meeting people who can Meeting people who can Social justice / Acquiring / changing jobs Career / Business / employ me after I employ me now volunteering and giving in the near future (part Professional graduate from University back to society time or full time) Opportunities Significantly Important Relatively Important Not Important Not Applicable 10
Other Opportunities There are almost double the amount of alumnae offering to mentor a younger past • student compared to younger past students requesting to be mentored. A number of respondents offered to become involved in a social justice program. • Professional networking appeals to pre-50 year out members. • Other Options 70% 60% 50% 40% 30% 20% 10% 0% I would like to attend a I would like to mentor a I would like to connect I would like to promote I would like to become professional networking younger past student with an OL who might my business to my involved in an OLA event become my mentor alumnae network OutReach or social 11 justice initiative
Special Interest Groups (SIGs) Groups such as Social Justice; Book Club; Choir/Singing appeal to our members. • Many would like to be part of the 120 th Anniversary Project (2021). • Special Interest Groups (SIGs) 120th Anniversary Alumnae Community Project Archives Volunteering OLA Committee Social justice/volunteering and giving back to society Book Club Music/Orchestra/Band Singing/Choir Dance/Aerobics/Cheer Running/Athletics Swimming Golf Netball Rowing Tennis Hockey Football 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 12
Based on your feedback, we will: • Continue to search for and locate alumnae all over the world, to increase authentic connection. • Update the current Class Reunion Program – frequency; location; timing; format – offering variety so that each reunion is different and special. • Retain the 5, 10, 20, 25, 30, 40 and 50 Year Reunions. • Implement an Annual Luncheon “Lauriston Lunch” for alumnae 51+ years out. • Maintain communication via Facebook and Facebook Closed Class Groups. • Increase awareness of professional connections through LinkedIn (Lauriston) and the closed LinkedIn OLA Group. • Publish “Beyond the Fig Tree” eNewsletter quarterly. 13
Based on your feedback, we would like to consider: • Potentially supplementing the reunion program with 35 and 45 year reunion occasions. • Combining reunions from 51+ years out, annually. • Broadening and increasing exposure on Instagram, and OLA website via eNewsletter. • Creating appealing content (videos/webinars) showcasing alumnae. • Formulating a Professional Business Networking program, incorporating events and professional development opportunities for professional alumnae. • Creating a Social Justice Program where alumnae can volunteer and give back to society. • Initiating Special Interest Groups (SIGs) – Book Club; Choir/Singing. Assembling a 120 th Anniversary Task Force of volunteers, incorporating Archives, research, • event planning, etc. 14
Thank you 15
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