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L A O G 1 You had one job L A O G 1 7 tool categories... - PowerPoint PPT Presentation

Sep 03, 2022 •117 likes •639 views

L A O G 1 You had one job L A O G 1 7 tool categories... Lets begin... 1/7 1. MozBar - plugin Demo 2. Ayima redirect checker - plugin Demo 3. Broken link checker - plugin Demo 4. Keywords Everywhere - Plugin Demo 2/7

  2. L A O G 1 “You had one job”

  3. L A O G 1 7 tool categories...

  5. Let’s begin...

  6. 1/7

  7. 1. MozBar - plugin Demo

  8. 2. Ayima redirect checker - plugin Demo

  9. 3. Broken link checker - plugin Demo

  10. 4. Keywords Everywhere - Plugin Demo

  12. 2/7

  13. 1. SEMrush Subdomains Report Demo

  14. 2. Google Analytics Date Comparison Hack Demo

  16. 3/7

  19. 1. Vid IQ - Plugin and Tool Demo

  20. 2. YouTube Analytics Demo

  21. 3. Search Console - Top Trafficked Content Video Strategy Demo When to use: - You have high ranked and trafficked organic content already

  22. 4. Keyword Keg - Video Filters Demo

  24. 4/7

  25. Answer the public

  26. SEMrush KW gap chart

  27. SEMrush KW gap chart

  29. 5/7

  31. 1. Zoom Out

  32. 2. Web Dev Tools - Turn Off CSS Demo https://blog.hubspot.com/sales/how-to-set-up-sales-compensation-plan

  33. 3. Funkify - Accessibility Tools Demo https://www.artofmanliness.com/articles/get-1-better-every-day-the-kaizen-way-to-self-improvement/

  34. 6/7

  35. 1. HARO + Gmail Filters

  36. 6/7

  37. Content

  38. 80/20 7/7

  39. Ranking Gaps Relevance and/or Authority and/or Quality Gap + Volume Traffic Potential (SEMrush estimate of traffic for existing content) 7/7

  40. Ranking Gaps Relevance and/or Authority and/or Quality Gap + Volume <- low volume is OK! Traffic Potential (SEMrush estimate of traffic for existing content) 7/7

  41. 1. Content Competitor -> Pages Report - SEMrush Demo When to use - You have not done a lot of content yet - Competitor has weakness - Competitor has content driving 1,000+ visits month

  42. 2. Moz Keyword Explorer or BuzzSumo Question Analyzer Demo When to use - I don’t even know what starting topics to look at

  43. 3. Search Suggest Hacks - “won’t” “doesn’t” etc Demo When to use - You are in the position to do content marketing / info content around products

  44. 4. Keywords Everywhere + site: searches Demo When to use - You have a fair amount of content and authority already

  45. 5. Big UGC Sites -> SEMrush + filters Demo When to use - You are in a space where a big UGC ranks and targets your demo (ie: slideshare for B2B, Pinterest for home decor, Quora for general info etc)

  46. 7/7

  47. 6. SEMrush Keyword Gap Demo When to use - You already have a lot of content - You can identify a content competitor that has a weakness and they have a lot of content they are ranking well for

  48. Free 15 Days SEMrush GURU http://www.evolvingseo.com/SEMrush15 (Good through tomorrow only!)

  49. 7 Tool Categories 1. Plugins 2. Diagnostics 3. Video SEO 4. Make you look good 5. UX 6. Reactive 7. Content

  51. Q&A @dan_shure

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