Everything You Ever Wanted to Know about BiddingForGood Perry Allison, VP Marketing Tuesday, July 10, 2012 2:00PM Eastern Time #B4G101
What We’ll Cover • Introduction to BiddingForGood • Smart Auctions and Smart Bidding™: reinventing the silent auction • Success in Action: a closer look at successful auctions • Q & A 2
Who is BiddingForGood? • The leading smart auction platform serving schools and nonprofits • Proven track record: 6,700 customers 16,000+ online auctions run $160 million raised • Founded in 2003
Our Mission To help our school and nonprofit clients raise more money by leveraging online and mobile technology and the accumulated learning of 9 years of running thousands of fundraising auctions. 4
Media Coverage BiddingForGood in the news 5
The Company We Keep 6
What is a “Smart Auction?” A fundraising auction that integrates the best features of online, mobile, silent, and live auctions to help you raise more money – before, during, and after your live event. SMART BIDDING Online Silent Live Auctions Auctions Auctions 7
Why Online Auctions Extend your fundraiser beyond one night Expand your reach beyond event attendees Branded auction website provides money-raising features: • Pre-event promotion • Sponsorships • Cash donation • Ticket sales • Refer-a-friend
How It Works Build your catalog Build your auction Publish your auction home page Promote your event 9
Auction Manager 10
Auction Homepage Features Your branding Auction progress Sponsor logos and Action links buttons to engage bidders Featured items Social media buttons for Sponsor easy logos and sharing links 11
Bidder Community Invite over 330,000 affluent, cause-minded shoppers to your next auction. 12
Instant Items “BiddingForGood secured over $2,000 of donated items for our auction, which were Add Variety essential to achieving our goal.” & Value -Lesley Ellis School Underwrite Risk Free Costs “BiddingForGood was so easy to use and the staff was so clear and friendly in getting our items online and getting us donated items, which covered our entire initial fee.” -Puttin ’ on Productions 13
Help When You Need It Got support? Available by Technical phone, email Assistance or online chat Professional Customer Auction satisfaction The Consultant rating 98.5% Auction Experts 14
Mobile Bidding Solution Cutting- An Streamline Raise 10- edge experience your event 30% more with Smart fundraising to Bidding technology remember Innovate! 15
We Give you Choice 4 Different Smart Auction Formats Bidding occurred Bidding began before, during, and during event. Items MA Private School NYC Music School after event. Items closed online one closed online. week later. Online bidding Online auction only. Chicago Nonprofit before event. Florida Auction promoted Mobile bidding & Wine & Food Festival throughout festival. close-out at event. BiddingForGood enables you to tailor your auction to accommodate your specific needs. You decide what items to make available for Smart Bidding. You control when and where bidding takes place. 16
Profile of a Successful Smart Auction PS 3 Auction for the Arts 110 bidders from Sold 563 out of B4G Community 584 items placed $20,475 in leading bids Raised $98,847 Online item Sold 19 sponsors donations = 73 for $68,000 items for $14,629 17
Profile Of A Successful Smart Auction Flynn Center for the Performing Arts 25% of winning Sold 235 out of bids from B4G 244 items Community Raised $21,892 Online item Sold 3 sponsors donations = 40 for $5,300 items for $1,652 18
Success in Action: Smart Auction Events 60 Events in 6 months 19
All Kinds of Venues Hotels Museums Country Clubs School Wine and Gyms or Food Cafeterias Festivals 20
Tales from the Road: Smart Auction Event • Venue: Corporate Events Building • Attendees: 500 • Total raise for the event: $150,000 • Online sponsorship revenue: $15,000 • Great participation by all attendees
Tales from the Road: Smart Auction Event • Venue: Improv Asylum, Boston • Attendees: 1,000 • 3 Live Auctions • Smart auction ran throughout the event • 70% of revenue from B4G
We Help You Succeed… More More More Items Bidders Time More Money
Pricing Annual Subscription: $595 The cost of hosting your online auction Your own customizable, branded auction website In-room mobile bidding (optional) Access to training materials and live support Unlimited auctions Performance fee: Online Auction proceeds Percentage assessed by BiddingForGood* $0 - $20,000 9% $20,001 - $50,000 6% $50,001+ 3% * The performance fee is a percentage of the leading online bids for items included in online/mobile bidding activity only, and is assessed at the close of the online auction. 24
How We Help You Offset Fees Instant items Bidder Community Make More Money • 67% of proceeds go • Increases auction • Enable “Donate Cash” directly to the revenue by an average options on homepage & organization of 27% emails • Risk-free • Sell auction site & email sponsorships • Bid extension option allows for extended bidding on hot items “I found that the cost to run a BiddingForGood auction is greatly outweighed by the benefits they provide. My auction will generate more revenue than it ever has before.... I highly recommend this program for anyone currently running an online auction or those considering it for the first time.” -Junior Achievement of Akron Area 25
Recap of Benefits With Smart Bidding, enhance your live event & raise 25-30% more Smart Auction Platform supports relationship building efforts, promotes organization & efficiency Designated Auction Expert assigned to your account Extend your reach to 330,000 cause-minded consumers across the nation Robust tracking & reporting Centralize intelligence and revolutionize your fundraising 26
Be Part of Something Bigger Raise more money and awareness for your cause! 27
Questions?
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